1) The document outlines a promotion campaign for a new smart helmet brand, focusing on advertising, public relations, direct marketing, and personal selling strategies. 2) Key advertising tactics proposed include partnering with a famous motorcycle racer as a spokesperson, billboards near racing grounds, and posters promoting safety for children. 3) Public relations efforts would include inviting people from racing leagues to events and creating a memorable brand identity through free branded merchandise. 4) Direct marketing tactics proposed are building an e-commerce website, being active on social media, and text/email promotions, while sponsorship of a racing team is suggested for additional exposure.

1. Promotion Campaign Chapter 3 Smart Helmet
A helmet is a form of protective headgear worn by racing car and rally drivers. It is better not to
crash at all, then to crash wearing a helmet. But if you do crash, a helmet works to absorb the force,
which protects your head, which in turn protects your brain. Helmets work to prevent head injuries
which becomes even more important for children whose brains are still developing. So wearing a
helmet on motorcycle can absolutely can save your life.
We decided that best tool to reach our target group, segments and which will help us to use our
strong points and opportunities will be:
Advertising:
Advertising is one of the basic elements in the marketing. It is very important to introduce your
product to customers. For example; using sports channel, stadium billboard or sports program on
TV.
We would like to cooperate with the famous bike racer Saad Ali. He plays in MotoGP and now
currently playing in Honda`s factory team. He is a local star. We want to use his name and image
to create our posters and commercials.
Billboard next to racing ground, it’s a perfect location.
Lots of fans can see it. Commercial on bus station and near racing ground and main ground in
cities we choose because people using it on before and after the game, to get to fan shop during
the game week.
Kids’ poster, to promote safety because parents are usually worried as they think it is a brutal
sport. We would like to create a new bike racing safety trend like with car safety. Every parent
should buy it for their kids to protect them.

2. Public relations:
Public relations is more to learn about information about competitors’ sales, customer’ needs and
market. So you can shape your organization and product planning.
Invitation for people from different leagues, town government it’s important to have good
relations with them and clubs which we are sponsor of.
An important issue here is to create corporate identity.
It makes people to remember our brand. People have to be aware, know our brand and we have to
create a good image in people mind. We have a logo and we should take advantage of it, free
merchandising, our colour is black so we can create a lot of stuff using this attribute. For example:
pens, notebooks, special bags for bike helmet etc. and give it to people for free to use it and
remember our brand image.
Direct marketing:
Direct marketing allows for direct to consumer advertising by implementing techniques where
physical marketing materials are provided directly to the target groups in order to educate them
about the product. This is done through fliers, catalogs, and person to person sales. (Cell phones
text messaging, email and promotion letters)
We would like to create a website, this website has to be better than others with modern online
selling system and with our commercial. We can also have an interview with some players who
are using our helmet and post it there. The e-commerce is getting more important now a days so
it’s a good point and we can find an easy competitive advantage, our customer will know all the
characteristics of our product, the new launches and promotions.
The main point of website is the online shop, where clients will be able to get our products and
get them in terms of express delivery. You will find us in the social media, it’s important to adapt
yourself to the common trends in the society so we will have an active behavior on Facebook and
Twitter.
Sponsorship, we would like to become a sponsor of 1 teams in a league i.e. Drag Racing. It is
biggest and this is our target. We can offer them free equipment in return for commercial inside
arena and maybe on tickets and shirts.

3. Personal Selling:
We can implement face to face selling to convince customers to purchase products. Through
personal interaction we are able to better understand the customers’ needs and educate them why
our product is superior to our competitor’s product.
Sales Promotion:
Sales promotion encourages customers to purchase more. Loyalty cards, giving some little gift
with the product are examples of the sales promotion. Trade in your old helmet in any condition
and get discount of $10 OFF. This kind of promotion time to time. Of course special discount on
racing events and shows.
In first week of selling we can give fans free
tickets for games when they buy a helmet. Only teams which we are sponsor: Drag Racing.