Hero Nutrition

1. Hero Nutrition
Case Study-Danika VanGorder

2. Founded on March 7, 2016
Family oriented business- three
business partners
Similar business in Amarillo prior to
starting Hero Nutrition
Background

3. Mission
“Help the community of Canyon live
a healthier, active lifestyle.”

4. ● Community members of
Canyon
● WT’s faculty, staff, and
students
● Canyon High School’s
faculty, staff and students
● Canyon Intermediate
School’s faculty, staff and
students
● Employees of Hero Nutrition
● Surrounding communities
Stakeholders

5. Facebook
Most effective way to communicate
with customers
Promotions/deals posted regularly
Videos and pictures
Location, hours, and reviews
Snapchat
*Not perfected*
Ran off of the owner's personal
account
Regular updates throughout the day
Deals posted for people who follow
owners snapchat
Use of New Media

6. Facebook

7. [Herbalife international prohibits the use of traditional
advertising marketing, such as: radio, TV, newspapers.]
*Hero Nutrition relies solely on social media*
Is this
Effective?

8. Future Plans
Within the next 4-6 months:
● Snapchat Geofilter
Within 2016:
● Company Snapchat
● Company Instagram
Hero
Nutrition

9. Co-Owner of Hero
Nutrition:
Tony Bounsing
“ No matter what you do in life you must be consistent, you can either be
consistent in something that will not progress you or you can be consistent
in daily actions that will move you forward.”