Foodstake is a food search and review service that aims to help people discover the best food in their areas. The company will expand its marketing through launching a user-friendly website and mobile app, focusing on digital marketing channels like social media, and offering sales promotions like coupons. Foodstake will also train an independent team to regularly collect restaurant and customer information to provide up-to-date reviews and ensure no one has a bad meal.

2. FOODSTAKE

3. KEY ELEMENTS
• Executive summary
• Situation analysis
• Objectives
• Strategies
• Tactics
• Consumer preposition
• Disclaimer

5. • Foodstake is a food search, locate and review
service.
• The plan is developed to provide
opportunities for increasing marketing and
revenue.
• The company will expand its marketing and
attract new customers through social media
marketing, digital marketing, word of mouth.

6. SITUATION ANALYSIS
• Foodstake is developed to help people
discover and have the best food in their areas.
• The target market is every person- a corporate
, a student or a parent.
• The potential customers will be the college
students and corporate youngsters.

8. Helping people discover the great places
around them according to food quality.
Our team will gather information on
regular basis from different restaurants
and people can share their reviews and
photos.

9. • To provide people with best quality food and
best taste.
• The app will have different sections for
different dishes which is listed according to its
taste and quality.
• To expand the company to 5 more states in
one year.

10. STRATEGIES

11. • To launch a featured and user friendly
website.
• To launch a classified mobile app.
• Focusing on the digital marketing channels for
potential customers.
• Using social media tools to attract consumers
like facebook, instagram, twitter.

12. TACTICS
• To develop an attractive and classified website
to provide information.
• The app is easily available on the Google play
store.
• To seek out and train an independent team to
collect information.

13. • Using sales promotion techniques like
coupons and discounts on food.
• To generate funds from experienced
sources.

14. CONSUMER PROPOSITION
• Foodstake aims at awakening the food
enthusiasm in every person – be it a
corporate , a student or a parent. We are
here to ensure that nobody ever have a
bad meal. We will provide people with
the most fresh information.

15. DISCLAIMER
Created by Himanshi Singla, Dyal Singh College
during a marketing internship under Prof.
Sameer Mathur , IIM Lucknow.