1. Date :19-07-2010 ,20-07-2010
Presenter : MD.SHOFIKUL ISLAM
Lecture : 3 , 4
Marketing managers seek to influence the level, timing and composition of demand to meet
the organization's objectives.
1. Negative demand and tasks of marketing management: Consumers deslike the product and
avoid it.
2. No demand and tasks of marketing management : Consumers may be unaware or
uninterested in the product.
3. Latent demad and tasks of marketing management : Consumers can not be satisfied by an
existing product.
4. Falling demand and tasks of marketing management : Consumers begin to buy the product
less frequently.
5. Irregular demand and tasks of marketing management : Consumers purchases vary on
seasonal, monthly, weekly, daily or even hourly basis.
6. Full demand and tasks of marketing management : Consumers are adequately buying all
products
7. Overful demand and tasks of marketing management : More consumers would like to buy
the product.
8. Unwholesome demand and tasks of marketing management : Consumers may be attracted
to products that have undesirable social consequences.