Marc Daniels & Associates is a public relations and marketing firm that provides senior-level expertise to help clients achieve business success. They offer affordable services to both large and small companies. Marc Daniels aims to enhance corporate images, strengthen market leadership, and build brand loyalty for clients. They deliver big agency experience with personal attention. Their extensive services are designed to have an immediate impact and provide measurable results within budget.

1. Public Relations &
Marketing

2. MARC DANIELS & ASSOCIATES
helps corporations, big and small,
with affordable, senior-level public
relationsand marketing expertise. Our
goal is to assist every client in
achieving greater business success
by enhancing corporate images,
strengthening market leadership and
building brand loyalty.
Marc Daniels expertise runs broad
and deep. With an extensive scope of
services and wide range of
capabilities, we meet our clients’
business goals and communications
objectives efficiently, effectively and
within budget.
WE UNDERSTAND
Technology companies continue to
be the hardest hit in this lingering
recession. As a result, sustaining
affordable and effective marketing
programs can be difficult in the wake
of budget cuts and as market
capitalizations and cash reserves
dwindle. Marc Daniels fully
understands and appreciates the
impact of this economic climate.
Unlike today’s outdated agency business
models that allowed many to post record
profits during the market boom, Marc Daniels
has taken the initiative to roll back our fee
and cost structures at a time when you need
it most.
ADDING GREATER VALUE
Marc Daniels’ offers more than lower cost, we
offer greater value based on four key
principles.
5 The industry’s best price
performance value. Ensures
that you get more services and
more results for every dollar
you spend.
5 We provide only senior-level
communications expertise.
Achieves more timely,
consistent and meaningful
results without costly layers of
management or junior lay
persons learning on your
dime.
5 We deliver big agency
experience with the special
care and attention that you
only get from a small agency
environment. Guarantees that
your needs will never be
overlooked.
5 We keep office overhead down
to a minimum. You don’t pay
extra for hidden costs and
unneeded infrastructure.
W
E AIM TO MAKE A DIFFERENCE
For our clients, Marc Daniels strives to
make a difference each and every day.
Careful attention is given to new
relationships to ensure there is mutual
understandingofbusinesscommunications
objectives and goals.
Once established, special care is then given
to the development of an integrated
marketing and public relations plan.
As part of the planning phase, Marc Daniels
conducts a complete needs assessment
which is reviewed and prioritized with the
client. This ensures that:
► Key campaign strategies and
tactics are analyzed for the
greatest business ROI and
impact.
► Campaigns and programs
are tightly focused on
applying budgets where you
need them most to drive
business initiatives.
GREATER BUSINESS SUCCESS
Helping Clients Achieve
Marc Daniels offers
the industry’s best
price performance
value to ensure
that you get more
services and more
results for every
dollar you spend.

3. Marc Daniels’ upfront
attention to detail creates
a measurable roadmap
for developing the most
effective action plan
possible and achieving
rapid success across
all your communications
programs.
Marc Daniels provides
only senior-level
communications exper-
tise to achieve more
timely, consistent and
meaningful results.
For many clients, branding is paramount to
success. However, brand equity doesn’t just
happen. Developing a successful brand is a
process that takes time, patience and
commitment at the highest corporate levels.
Marc Daniels recognizes that branding is a
critical element of any effective
communications campaign. As part of the
needs assessment process, we also review
your brand marketing goals and objectives to
ensure that your marketing, marketing
communications and public relations efforts
are aligned and complimentary.
All this up front attention to detail allows
Marc Daniels to create a measurable
roadmap for developing the most effective
action plan possible and to achieve rapid
success across all your communications
programs.
ACHIEVING A QUICK ROI
Achieving a quick return on your investment is
vital to success. Marc Daniels’ business
philosophy focuses on developing and
executing communications programs
designed to make an immediate impact. Our
work methodology utilizes proven workflow
processes to ensure that we ramp up quickly
on your business, products and technologies,
and start delivering an immediate ROI from
your communications.
Within the first 30 days, Marc Daniels will deliver:
» 30-60-90 Day Scope of Work
» Competitive Analysis
» SWOT Analyses
» Qualified Media and Analyst Lists
» Positioning / Messaging Review &
Analysis
» Media / Analyst Benchmark Audit
Results & Interpretation
» 90-180-360 Day Program
Objectives & Metrics
» 90-180 Day Integrated
Communications Plan
In support of these deliverables, Marc
Daniels’ clients will also benefit from:
5 A communications partner with a
solid working business foundation
to engage the press and analyst
communities for increasing your
visibility and influencing industry
perceptions.
5 A tested company vision and
credible position that is easily
integrated into all communications.
5 An integrated communications plan
with proven methodologies and
roadmaps for implementing the
company’s strategic initiatives.

4. Yes
No
30-60-90 Day Project
Scope Defined
Working Agreement
Conduct Client
Briefings
Competitive Analysis
Review Positioning &
Messaging
Review Business &
Marketing Plans
Brand & SWOT
Analyses
Refine
Refine P&M
Define 90-180-360
Day Objectives
Define Measurement
Metrics
Media & Analyst List
Development
Develop 90-180-360
Day Plan
Benchmark – Media &
Analyst Audit
Program Strategies
Special Considerations
Program Tactics
Program Budget
Program Timelines
Test P&M
Marc Daniels delivers
big agency experience
with the special care
and attention that you
only get from a small
agency environment.
A PROVEN WORK FLOW PROCESS
From the business foundation that is built in the first 30 days of a new client relationship, Marc
Daniels positions itself to quickly and effectively begin executing on your business objectives
and goals.

5. Marc Daniels keeps
office overhead
to a minimum
so you don’t pay
extra for hidden
costs and unneeded
infrastructure.
Marc Daniels offers
a full breadth of
strategic and tactical
public relations and
marketing services
designed to impact
your bottom line.
SCOPE OF SERVICES
Marc Daniels’ staff is comprised of seasoned
veterans who have provided services for
Fortune 100 corporations and startups alike.
Our professionals have worked in a wide range
of technology sectors and for many of the
world’s leading companies. Their technical
skills and communications expertise provide
the assurance that—when you put your trust in
Marc Daniels—we will deliver.
Marc Daniels offers a full breadth of strategic
and tactical public relations and marketing
services designed to impact your bottom line.
Our business model gives us the flexibility to
work with our clients on a project basis or in an
ongoing partnership to achieve the results you
need most to be successful.
Our services include, but are not limited to:
PUBLIC RELATIONS
► Application briefs
► Article placements
► Case histories
► Clipping analysis
► Communications strategy and
counsel
► Community relations
► Competitive research and analysis
► Corporate backgrounders
► Customer seminars
► Employee communications
► Feature articles
► Internal and external audits
► Market primers
► Media list development and
maintenance
► Media/Presentation training
► Media relations
► Media tours
► Message development
► News Releases
► News release distribution
► Press conferences
► Traditional & Electronic press kits
► Product introductions
► Product reviews programs
► Public service announcements
► Speaker programs
► Special events
► Speech writing
► Strategic communications planning
► Strategic white papers
► Technical articles
► Trade show support
► Virtual press rooms
MARKETING
► Advertising
► Art direction & creative concept
► Copy writing
► Collateral & direct mail
► Graphic design
► Market research
► Multimedia services
► Newsletters
► Reseller & channel programs
► Sales channel development
► Web events & services

6. Marc Daniels strives
to make a difference
eachand every day.
❏ Adaptec
❏ AIT
❏ Altro Solutions
❏ Amdahl
❏ AMKLY Systems
❏ Archive Corp.
❏ ARCHOS
❏ Arnet Corp.
❏ CacheVision
❏ Canon Computer
Systems
❏ Cendyne
❏ Cheyenne Software
❏ Cognos
❏ Compression Labs
❏ Conexant
❏ Cylink Corp.
❏ DevelopOnline.com
❏ Dynic USA Corp.
❏ Earthlink
❏ Eidos Technologies
❏ Elco Corporation
❏ Encanto Networks
❏ eSnipe
❏ Epicor Software
❏ FileNet Corp.
❏ Fujitsu America
❏ Gateway
❏ Guidance Solutions
❏ IBM
❏ Imedia
❏ Ingram Micro
❏ Inline
❏ Intelaw Corp.
❏ Intensys
❏ Inventa
❏ JNI Corp.
❏ Kingston Technology
❏ Kobo.biz
❏ LSI Logic
❏ LynuxWorks
❏ M-Systems
❏ McDonnell Douglas
❏ Mercury Interactive
❏ MICOM
Communications
❏ Microsoft
❏ NEC
❏ Netopia
❏ Newbridge Networks
❏ News Corp.
❏ NDS
❏ Nortel Networks
❏ ON Semiconductor
❏ OneMind Connect
❏ Phoenix Technologies
❏ Printnation.com
❏ QLogic
❏ Qualcomm
❏ Quantum Corp.
❏ Ricoh
❏ Santa.com
❏ Savvion
❏ SCO
❏ Seagate Technology
❏ Seiko Instruments
❏ Soder-Wick
❏ Sprague
❏ State of the Art
❏ Subscriber Computing
❏ Tech Data Corp.
❏ TeleCruz Technologies
❏ Terayon Communications
❏ The Boeing Company
❏ Thomson Multimedia
❏ Toshiba America
❏ UB Networks
❏ VSI
❏ Unify Corp.
❏ Wireless Knowledge
❏ Xylan Corp.
❏ Zyan Communications
BENEFIT FROM OUR EXPERIENCE
Collectively, Marc Daniels brings to bear a broad portfolio of company experiences that has
benefited from our individual skills. This enables us to offer clients senior-level expertise in all
facets of business communications.
Marc Daniels brings
to bear a broad
portfolio of company
experiences that has
benefited from our
individual skills.

7. Whether the company
is big or small, Daniel
places the same level
of importance on each
detail and every task
to ensure that every
client receives the
best possible results.
After spending more
than seven years in
Silicon Valley’s technology
epicenter, Daniel returns
home to Southern
California to builda new
breed of public relations
and marketing agency.
ABOUT THE FOUNDER
After spending more
than seven years in
Silicon Valley’s
technology epicenter,
Daniel McKean
returned home to
Southern California to build a new breed
of public relations and marketing agency.
With 20 years of technology sales,
marketing and communications
experience, he has created and
implemented high-visibility campaigns for
clients in a wide variety of market sectors.
His technology expertise ranges from
consumer, Internet and digital media to
enterprise software, hardware,
networking.
A former vice president for the world’s
largest public relations agency, Daniel has
been instrumental in driving tangible
results for both international and national
clients. He is as adept in developing
strategic plans and corporate messaging
as he is in driving daily tactical business
results. And over the years, his clients
have benefited from his ability to quickly
impact defined business goals.
Leading companies that have benefited
from Daniel’s expertise include Altro
Solutions, Amdahl, AMKLY Systems,
Archive Corp., ARCHOS, Arnet Corp.,
CacheVision, Canon Computer Systems,
Cheyenne Software, Compression Labs,
Eidos Technologies, Elco Corp., FileNet
Corp., Fujitsu America, Imedia, Inline,
Intelaw Corp., Inventa Software,
Kobo.biz, LynuxWorks, Microsoft, News
Corp., NDS, OneMind Connect, Phoenix
Technologies, Qualcomm, Quantum
Corp., Ricoh, Santa.com, Seagate, Seiko
Instruments, Soder-Wick, Sprague,
TeleCruz Technologies, Terayon
Communications, Thomson Multimedia,
Toshiba America, Unify Corp., and
Wireless Knowledge.
Whether the company is big or small,
Daniel places the same level of importance
on each detail and every task to ensure
that all clients receive the highest possible
results. His working philosophy is quite
simple – make a difference each and every
day.

8. www@marc-daniels .com
(949) 709-5106
12 Chandler, Las Flores,
Calif. 92688
© 2003. All rights reserved. Marc Daniels, the Marc Daniels and MD logos
are trademarks of Marc Daniels & Associates.