THE NETWORK Communication Group credentials jan 2014

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THE NETWORK Communication Group is a holding company created to host the group’s different specialized communication disciplines that professionally serve local, regional and international clients.

Answering the clients needs and challenges of the growing and evolving communication landscape, THE NETWORK Communication Group provides partners holistic and integrated creative solutions.

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THE NETWORK Communication Group credentials jan 2014

  1. 1. THE NETWORK Communication Group is a holding company created to host the group’s different specialized communication disciplines that professionally serve local, regional and international clients. Answering the clients needs and challenges of the growing and evolving communication landscape, THE NETWORK Communication Group provides partners holistic and integrated creative solutions.
  2. 2. Built on fusion, each NETWORK arm collaborates its skill set, its talent and its business practice to drive forward the best communication solutions for each client. We strive to become the leading Independent network.
  3. 3. contents under the microscope assignment timeline the 4A’s effect assessment aspiration aesthetic application our Work contact
  4. 4. under the microscope The foundation of a brand determines its success. By understanding exactly what a brand is composed of we ensure that it receives the suitable and adequate dosage of handling to thrive in any market. AGA DNA Branding Solutions doesn’t just manage a brand. We delve into the very structural makeup of a brand, dissecting it to its absolute core and sourcing that key gene that sets each brand apart – its unique genetic code. Only then can we begin treating and building a brand to its optimal prime.
  5. 5. the 4A’s effect This world revolves around everything primary. First place, podium finishes… no one cares for what follows. The same is said about brands. People respond to the biggest and best and to get to that number ONE position you need an approach that is borne from 4A’s thinking.
  6. 6. our branding approach application aesthetic aspiration assessment
  7. 7. our work
  8. 8. c.i. standards al ain zoo & sub-brands
  9. 9. PENCELL PR & EVENTS Founded in 1999 Pencell operates a full-fledged PR and event management firm, servicing a broad spectrum of clients across the Middle East. We are member of “THE NETWORK Communication Group”, present in more than seven full fledged offices in key MENA cities (Dubai HQ, Abu Dhabi, Amman, Beirut, Cairo, Jeddah, Riyadh, and two liaison offices in Kuwait and Qatar) and over 50 worldwide through the ADK network of offices This widespread network enables Pencell to bring deeper understanding, innovation, creativity and superior value to every Partner assignment.
  10. 10. Pencell DNA Take the power of the written word (pen), combine it with a collective understanding of consumer behaviour (cell), and you will get Pencell PR & Events
  11. 11. CORE SPECIALIST AREAS Corporate & Research Communications Government Relations Technology Real estate, Hospitality, Leisure & Entertainment Luxury Accessories, Fashion & Beauty Retail & consumer communications Automotive
  12. 12. OUR Services – Public Relations & Event Management
  13. 13. OUR Services – Crisis Management When people say "crisis management" they think media. But there's more to crisis management than media training. What's to be communicated to employees, shareholders, c u s t o m e r s , s u p p l i e r s , t h e c o m m u n i t y, a n d t h e m e d i a ? Who delivers the message? What message? PLANNING TRAINING VALIDATION Crisis communications planning Position Statements Crisis management for communicators Simulations Tabletop exercises Scenario-based discussions
  14. 14. Pencell PARTNERSHIP with the world’s leading brands
  15. 15. About us Our philosophy and experience let us break typical patterns and have individual approach to each client. Our specialization is long-term digital projects from design, activation and implementation. We specialize in the creation of multichannel marketing and business solutions that add value to our clients and their customers. Wetpaint unites a professional team which consists of strategists, designers, developers, copywriters, producers, community managers and others. This fact allows us to fulfill all projects inside the agency qualitatively and
  16. 16. What we do
  17. 17. Creative & Content services Social media strategies, Content creation and management Social integration, monitoring and analysis Crisis management and social media policy Web development services Application Development Applications & competitions on Facebook and Mobile, Flash games, Viral videos, Web banners, Newsletters Websites, E-commerce, Microsites, Communities, Forums Digital Marketing Services Digital media planning and buying Search Engine Optimization & Search Engine Marketing Display banners and Search advertising
  18. 18. Innovation “From Idea to Creativity” Social media integration of campaigns on different platforms Unique content for social media Visual, Viral Video, Copywriting Webdesign of Microsites, communities, forums…
  19. 19. Reputation and PR Social media and blogosphere monitoring and reputation maintainence Digital opinion leaders involvement Brand reputation in web
  20. 20. Activation and Integration Offline events for activity participants Digital events and activities Digital innovations integration
  21. 21. Media Planning and Buying Target social advertising (Google interface, Facebook, linkedIn and others) Advertising in applications Display and rich media advertising Search marketing services
  22. 22. Analytics Complex digital activity analysis Social media monitoring Conversion, leads, social actions and viral seeding valuation
  23. 23. Some of our Partners
  24. 24. Our Works
  25. 25. An interactive Facebook graphic novel microsite done for launch of Toshiba tablet
  26. 26. A fully integrated Facebook page with a “Spot the DMax” photo competition on Facebook and Instagram
  27. 27. Launched an engaging Arabia Facebook page with a draw competition to build a fan base
  28. 28. An engaging and integrated social network with high level of engagement
  29. 29. An engaging and integrated social network with high level of engagement
  30. 30. An engaging and integrated social network with high level of engagement
  31. 31. Social network integrated and prepared to provide all sleep related info for fans
  32. 32. A fast moving Facebook page for WU global
  33. 33. Ramadan Competition Microsite for Western Union GCC Catch The Dates
  34. 34. A Novel Beginning
  35. 35. Good, Better, the BEST… We won’t let it REST
  36. 36. Our Mission Our aim is to deliver Novel Planning & Buying Services through:  Innovative ideas and media solution  Tailor made buying approach  Advanced research methodology  Superior Digital media offering …… A Company that turns ideas into realities
  37. 37. Our Philosophy  We embark on our mission so we deliver exceptional services along with a vision that adopts the Power of 3Ps = Ps Exceptional Services
  38. 38. Our Formula of Success  We might be young, yet mature with over 40 years of cumulative experience of our young and dynamic team.  It is the natural evolution of AGA ADK Media division developed with the objective to compete in the continuous change of the media scene and its requirements
  39. 39. Our Formula of Success To integrate with our partners marketing and agencies teams so to form a coherent entity aiming to their success Attention without segregation Our clients will get the same personalized attention whatever be their size, budget and needs The objective is to offer a premium personalized service rather than just a premier service that others can offer.
  40. 40. In the Middle East
  41. 41. Our Presence  Started in mid 90’s. Rebranded & Restructured in 2012  More than 30 specialists  Presence across the region: Abu Dhabi - Amman - Beirut Cairo – Dubai - Riyadh  Coverage of the entire MEA region  Clients portfolio ranges of the following industries:     FMCG Furniture Automotive Fashion - Financial institutions - Pharmaceuticals - Electronics - Banks
  42. 42. equation-media.com
  43. 43. UNDERSTANDIN G HUMAN BEHAVIOR Identifying Target Brand Audience Preference and Clusters Media Loyalty Consumption habits TRACKING AND MONITORING MEDIA SELECTION Launch campaigns Adverts and Clippings Media Measurement, Planning and Optimization Competitive monitoring Landscape/ Category analysis Online campaign Tracking
  44. 44. Big Brothers Flexibility Bureaucracy Smart Buys Buying Clout Passion and Aggressivity Unlimited Resources Fast track priority service as a standard for all clients High budget client prioritized equation-media.com
  45. 45. Innovation, Fresh minds, Passion must outshine the conventional

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