Representation for conducting topic research for community engagement.

1. United Nations
Social Media Envoy Group
Social Landscape Audit
March 2010

2. Major Surface Themes
Past 30 Days
Social Landscape: Blogs, News, Twitter, Forums,
Facebook, Video, Images

3. Current Discussions
Search Rationale: Malaria in isolation uncovers all discussions re: the topic, but
does not isolate findings for those with specific United Nations inclusion. By
adding United Nations and its variations into the search (i.e., UN and U.N.), we
are able to isolate specific discussions that mention both keyword groups. The
Word Cloud identifies related topics as part of the discovered discussion.

4. United Nations + Malaria
• MassiveGood Initiative
• Millennium Foundation (Goals)
• Haiti – Growing Concerns
• Nothing But Nets Campaign
• Global Drug Quality/Control
• WTO New Health Guidelines
• Global Fund’s Positive Outlook
Progress Report
• Worldwide Statistics
• Global Warming / Pesticides
• Celebrity Involvement
• World Malaria Day – April 25
• Uganda’s Recent Plight
• Bed Nets & Vaccines
• New Drug Resistant Malaria
Strain
• New Combative Treatments &
Approaches
Findings: Over the last 30 days, the major surface themes when stringing together
the words United Nations (and its variants) with Malaria uncover these top level
topical trends.

5. Malaria in Isolation
• Millennium Goals
• Counterfeit Drugs
• Global Fund’s Funding Cuts
• Travel Alerts & Prevention
• Poverty Risks
• Research Grants
• Research & Treatment
• Vaccines
• Prevention & Control
• Mobile Clinics
• US Congress Funding
• Global Warming / Climate
Change
• Bed Nets
• Haiti Concerns
• Mosquito Diseases
• Malaria vs. Other Epidemics
and Pandemics
• Historic Malaria Cases
• General Descriptive
Information
• New Drug Resistant Malaria
Strain
Findings: The major surface themes when researching the word Malaria in
isolation uncover these top level topical trends with some common overlap to the
United Nations variants.

6. Campaigns in the Conversation
• Roll Back Malaria
• Fighting Malaria
• Malaria No More
• Nothing But Nets
• MassiveGood
• World Malaria Day
• United Against Malaria
• Night of Nets to End Malaria
• Buy-A-Net
• Against Malaria
• NBA Cares
• American Idol’s Gives Back
• ELCA Malaria Initiative
• UNICEF Tap Project
• AfriCare
• World Water Day
• Millennium Villages
• UN Children’s Fund
Findings: The Global Malaria fighting campaigns in the discussion.

7. Topics Competing For Attention
• HIV / AIDS
• Global Calamities (Haiti, Uganda)
• Other Chronic Illnesses
• World Hunger / Poverty
• Sanitation & Clean Water
• Other Death Causes With Higher Mortality
Statistics and Human Impact
Findings: The topic of Malaria competes for world attention with a number of other
global humanity problems. These topics are trending in the forefront and appear
frequently as part of the malaria discussion. *HIV/AIDS tops the list as a major world
concern.

8. Conversation Benchmark
Findings: When comparing the volume of the discussion using the two sets of keyword
groups, i.e., Malaria + United Nations (and its variants) measured against Malaria in
isolation, we are able to uncover a “conversational benchmark” to understand how much
of the current worldwide discussion includes specific United Nations mentions. *Note:
Malaria can be discussed without a United Nations mention even though some
discussions may be on a United Nations topic or initiative without mentioning the United
Nations.

9. UN Share of Voice
UN Variations Malaria Isolated UN Percentile
Blogs 1,889 23,448 8.06%
Mainstream
News
147 1,693 8.68%
Twitter (micromedia) 150 17,615 0.85%
Forums 108 3,609 2.99%
Facebook 20 308 6.49%
Video / Images 44 475 9.26%
Totals 2,358 47,148 5.00%
Findings: Over the last 30 days, using the conversational benchmark data points,
we are able to estimate the United Nations “share of voice” in all worldwide
discussions (with the understanding that this contains a reasonable error factor for
discussions on topic without specifically mentioning the United Nations.

10. General Topic Sentiment
Findings: Universally for the discussion topic Malaria, the general social
sentiment has been neutral.
Neutral News Sample
“The United Nations is today
launching a new group of high-profile
Internet users to inspire and involve
social media audiences in the effort
to combat malaria.”
Negative Twitter Sample
“@clara less than 50% of travelers
adhere to basic recommendations to
avoid #malaria infection.”
Positive Blog Sample
“To help out others more often and
to do something for charity. I’m
currently working with Sport Relief
at the moment on a great projordan
shoesect to raise awareness and
money to target malaria in Africa.”

11. Top Blog Influencers
• mashable
• thehuffingtonpost
• malarianomore.org/blog
• malariafreefuture.org/blog
• topnaman.com
• endingextremepoverty.org
• karengrepin.blogspot.com
• thdblog.wordpress.com
• malaria-symptoms.blogspot.com
• malariadengue.blogspot.com
• nothingbutnets.net
• malariajournal.com
• mmv.org
• theglobalfund.org
• malariacontrol.net
• whitebandaction.org
• news-medical.net
• malariaworld.org
• medspages.com
• miraclecure.org
• miraclemineralblog.com
• healthproductreview.net
• medicalnewstoday.com
Findings: Influencers on the following slides are based on community
engagement, on topic posts and visitors, readers or followers to the outlet or
individual. Targets are expanding to to companion matrices.

12. Mainstream News Influencers
USATODAY.com Science and Space -
Top Stories
SFGate: Top News Stories
FP Comment
The Human Condition
ABC News: World News
Telegraph Opinion
CBC | Top Stories News
The Huffington Post Full Blog Feed
www.caracol.com.co
www.lanacion.cl
Africa News latest RSS headlines -
Zambia News.Net
CBC | Health News
Yahoo! News: World News
ReliefWeb - Haiti (CE) - Latest
Updates
Herald Sun | Breaking News
www.boston.com
deseretnews.com - World & Nation
20Minutos - Zona20
Discuss It
The Full Feed from HuffingtonPost.com
wsj india
Africa News latest RSS headlines - The
Africa News.Net
the Mail online | Science&Tech
Mail On Sunday | Mail Online
the Mail online | World news
phillyBurbs.com: Latin America and
Carribean RSS feed
Arkansas Online stories
WSJ.com: World News
WSJ.com: Weekend Journal
WSJ.com: Weekend & Leisure Main
Page
Captured
CBC | World News
WSJ.com: Health
chicagotribune.com - Local news
USATODAY.com Health - Top Stories
Epicenter
CBC | Technology & Science News
chicagotribune.com - Most Viewed
Stories
Noticias Recientes -
www.radioformula.com.mx
Reuters: Top News
www.timesonline.com
Big News Network.com Custom
Stories
www.lavanguardia.es
Go San Angelo Stories
NYT > International
Reuters: Science News
Herald Sun | World News
Boston.com -- Latest news
Yahoo! News: Science News
LA VANGUARDIA.es - Cultura
LA VANGUARDIA.es - Ciudadanos
LA VANGUARDIA.es - Home
the Mail online | Home
Brunei News latest RSS headlines -
Brunei News.Net

13. Twitter Influencers
twitter.com [TM_Malaria]
twitter.com [BiteOfAMosquito]
twitter.com [cnnbrk]
twitter.com [GiGiCapone]
twitter.com [authornley]
twitter.com [nytimes]
twitter.com [mashable]
twitter.com [MalariaWorld]
twitter.com [AnaRevenant]
twitter.com [AshokaTweets]
twitter.com [Dputamadre]
twitter.com [manny_malaria]
twitter.com [davos]
twitter.com [ColonelTribune]
twitter.com [timbrauhn]
twitter.com [JayOatway]
twitter.com [LiveEarth]
twitter.com [nprnews]
twitter.com [endmalarianow]
twitter.com [Jason_Pollock]
twitter.com [MirelaMonte]
twitter.com [el_pais]
twitter.com [1txsage1957]
twitter.com [ChrisKilber]
twitter.com [steveagee]
twitter.com [CNN]
twitter.com [paramendra]
twitter.com [puregenesispure]
twitter.com [Dobson1234]
twitter.com [Ericajohn1]
twitter.com [PowerByService]
twitter.com [Regoog_dotcom]
twitter.com [elm51]
twitter.com [MalariaNoMore]
twitter.com [Minervity]
twitter.com [SeanDonahoe]
twitter.com [sebastienpage]
twitter.com [sithburns]
twitter.com [SkyNews]
twitter.com [swissbusiness]
twitter.com [anupchowdhury]
twitter.com [immuneprotect]
twitter.com [malaria_news]
twitter.com [qutequte]
twitter.com [sagga10]
twitter.com [tomheston]
twitter.com [_McLaughlin]
twitter.com [acumenfund]
twitter.com [arstechnica]
twitter.com [caio_matos]
twitter.com [dudeman718]
twitter.com [earthXplorer]
twitter.com [ElNacionalWeb]
twitter.com [El_Universal_Mx]
twitter.com [howdous]
twitter.com [iam_DB]
twitter.com [lightcodes]
twitter.com [malariascience]
twitter.com [mistygirlph]
twitter.com [pinkelephantpun]
twitter.com [RetiredTeacherD]
twitter.com [RochelleVeturis]
twitter.com [salmanj10]
twitter.com [Scobleizer]
twitter.com [The_Tech_Update]
twitter.com [tosumitgupta]
twitter.com [TweetMuscle]
twitter.com [Tymlee]
twitter.com [UFO4U]
twitter.com [2morrowknight]
twitter.com [AmyVernon]
twitter.com [arshadmohsin]
twitter.com [BradleyLevinson]
twitter.com [chapasasa]
twitter.com [christianbuzz]
twitter.com [DebiHana]
twitter.com [johnlwray]
twitter.com [jw39]
twitter.com [kuslahne]
twitter.com [lfabert]
twitter.com [Mind_Brain]
twitter.com [NWF]
twitter.com [organicguru]
twitter.com [simonmainwaring]
twitter.com [SociaTropin]
twitter.com [travelinggreen]
twitter.com [TreeHugger]
twitter.com [247dotpt]
twitter.com [ammypark]
twitter.com [Flipbooks]
twitter.com [HeartsHealth]
twitter.com [HQFollowBack]
twitter.com [interloperinc]
twitter.com [KarlDetkenProDJ]
twitter.com [mongabay]
twitter.com [robliberal]

14. Group / Community Influencers
Forums
1. www.topix.com/forum/health/malaria
2. www.mdjunction.com/forums/malaria
-discussions
3. organizedwisdom.com/Malaria
4. www.topix.com/forum/health/malaria
5. groups.tigweb.org/malaria
6. www.blogcatalog.com/group/internet
-for-save-africas-childrens-from-
death-of-malaria
Facebook
1. One Million Faces Against Malaria -
Project Blackout / 56,208 members
2. One Million Faces Against Malaria /
12,291 members
3. SPREAD THE NET / 6,418 members
4. Helping Africa / 5,750 members
5. Malaria No More / 1,243 members
6. COMMUNITY OF MALARIA CARE /
3,063 members
7. Malaria Bites - Canadian Red Cross /
1,308 members
8. End Malaria :: World Vision Advocacy
Campaign / 1,435 members
9. Zero Malaria / 717 members
10. Nothing But Nets / 5,028 members
11. Help Save Haiti: The Global Haiti
Initiative / 1,775 members