Take a look at our digital beauty book which illustrates some of our beautiful (we're modest) packaging design and branded experience work. You'll also getter a better sense of our personality and agency energy - rock on 落!

3. A brand without cultural resonance is
just another commodity. A brand without
commercial success is an exercise in
vanity. A brand that blurs the lines
between these forces? Well, now we’ve
got a brand to believe in.
Follow along with how we make it all
happen with a little rockin’ and rollin’
and whatnot.

4. Research & Insights
Purpose, Meaning,
& Story
Positioning
Architecture
Design Strategy
Identity Design
Package Design
Retail & Environment
Design
New Product, Service
& Experience Design
Rapid Prototyping
Brand Growth
Platforms
Naming
Nomenclature Systems
Lingustics & Trademark
Messaging
Voice
Brand Experience
Event Production
Retail Activation
Brand Launches
Internal Engagement
STRATEGY DESIGN INNOVATION
VERBAL
IDENTITY
EXPERIENCE
& ACTIVATION
We are independently owned
and operated, with offices in
Minneapolis and NYC.

5. We are constantly connecting,
evolving, and innovating with an agile
and collaborative process that feels fresh,
never staid and always moving.

9. Pushing a regional craft butcher onto a national stage required a brand as big
and bold as its appetite for growth.
IN MEAT
WE TRUST
WHAT WE DID
Research & Insights
Purpose & Meaning
Brand Identity
Packaging Design
Launch Activation
Brand Guide

10. HERE COMES
THE SUN,
LITTLE DARLIN’

11. CBX transformed MaraNatha Nut Butters into the brightest spot of your day.
And your sandwich.
WHAT WE DID
Research & Insights
Design Strategy
Identity Design
Packaging Design

12. WELCOME
TO THE
VALLEY
Under the mantra of “Healthy Food for All,” CBX helped launch
a friendly, accessible organic fruit and vegetable brand.
WHAT WE DID
Purpose & Meaning
Packaging Design
Identity Design
Brand Launch
Website Design
Social Media Content
Activation Strategy

15. Within our massive overhaul of Duane Reade stores, CBX created a number
of brands and in-store destinations that aligned to our “New York Living
Made Easy” platform, including a growler bar in Brooklyn.
S TA R T
S P R E A D I N G
T H E B R E W S
WHAT WE DID
Naming
Brand Identity
Packaging Design
Retail Experience Design

17. Evolve to be the brand you need
today & want to become tomorrow.
You gotta keep it fresh, but don’t
forget to keep it YOU.

19. WELLNESS
AS
SECOND
NATURE
CBX helped a brand that was natural
before natural was cool find a new
and modern approach to regain its
OG status in the category.
WHAT WE DID
Research & Insights
Purpose & Meaning
Brand Voice
Design Strategy
Brand Identity
Packaging Design

20. FROM SIMPLY
CEREAL
TO SIMPLE
WELLNESS
CBX re-staged an iconic brand for
an evolving consumer, highlighting
simple ingredients to reveal the
health and wellness star it’s
always been.

21. WHAT WE DID
Design Strategy
Brand Voice
Identity Design
Packaging Design

23. DEEP-ROOTED BEAUT Y
A classic natural brand, Avalon Organics teamed up with CBX to refresh the brand,
bringing a distinct, holistic beauty to our customer’s quest for a deeper truth.
WHAT WE DID
Research & Insights / Purpose & Meaning / Brand Identity / Packaging Design / Brand Guide

24. DISTINCTIVE
BY NATURE
WHAT WE DID
Purpose & Meaning
Design Strategy
Brand Architecture
Identity Design
Packaging Design
CBX worked to elevate the brand
through the highly unique nature
of its product—the colors, origin
and unforgettable taste.

27. BETTER WITH BUTTER
CBX helped a heritage brand stand out at shelf in an increasingly more crowded category.
WHAT WE DID
Design Strategy / Brand Architecture / Brand Identity / Packaging Design

30. How do you walk the walk when you talk the talk?
It’s not enough to just look good and sound good.
You need to bring the experience.

32. CBX brought the story, flavors and fun of Baked by Melissa to life
through a textural riot of color and ingredients.
THE SWEET LIFE WHAT WE DID
Design Strategy
Store Design

34. T H E A R T
O F E X P E R I E N C E We partnered with Sotheby’s and BMW to transform the ultimate driving machine into
an experiential art form that would thrill even the most discerning NYC enthusiasts.
WHAT WE DID
Experience Design
Event Production

37. C H E E R S T O
E V E R Y T H I N G
We gave the outsized luxury of Veuve Clicquot a modern millennial twist,
celebrating occasions large and small with year-round activations that
bring the brand to life both on and off-premise.
WHAT WE DID
Design Strategy
Brand Activation
Experience Design
Retail Design