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Emphasis portfolio
- 2. WHO WE ARE Emphasis Brand Consultancy is an independent creative company that focuses on branding. We partner with both established and emerging businesses to transform their brands and create experiences in this ever-changing market. Our practices combine the best of business understanding, strategy, the art of design, innovation and implementation. AND BOLD IDEAS BRANDS THROUGH CLEAR THINKING ELEVATING
- 3. We believe that people don’t buy what you do but Why You Do It. By defining The Truth behind your brand, we create unique experiences that Connect Your Brand With People, creating relationships and changing them into advocates of your brand. OUR APPROACH WHY Start with THE WHY Creating the brand from THE INSIDE Experiences that CONNECT WITH PEOPLE UNDERSTANDING THE PRESENT TO CREATE THE FUTURE
- 4. PHASE ONE BRAND STRATEGY External Analysis Internal Audit Evaluation Brand Strategy Brand Alignment Brand Architecture Brand Promise PHASE TWO VISUAL IDENTITY Creative Brief Brand Personality Tone of Voice Visual Identity Brand Manual PHASE THREE COMMUNICATIONS STRATEGY Marketing Roadmap Marketing Extensions Post-Branding Evaluation OUR CONCEPT DISCOVER CREATE CONNECT COMMUNICATE EVALUATE
- 5. OUR SERVICES BRAND STRATEGY External Analysis - Survey Internal Audit - Reviews Evaluation Brand Strategy Branding Workshop BRAND IDENTITY Brand Conceptualization Full Branding Kit Corporate Identity Website Graphics & Illustrations Publication Web Application Packaging Wall Mural Retail Design BRAND CONTINUITY Marketing Strategies Advertising Campaigns Social Media Management SEO / SEM CRM
- 6. OUR WORKS Full Branding Kit Corporate Identity Website Graphics & Illustrations Publication Web Application Packaging Wall Mural Retail Design SHOWCASE CHOSEN
- 8. OUR WORKS Allerines Premium Tea Branding Corp Stationery Environmental Graphics Packaging
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- 14. OUR WORKS The Prive Group Website Design for a F&B Group, which necessitated grouping all its outlets into one website, yet having them retain their own identity and allowing them to update the site easily..
- 15. OUR WORKS Ladyironchef Website Revamping a popular food blog entails having to think how to improve the blog format and adding value to its content for the readers. After Before
- 16. OUR WORKS The Bottle Boutique Website The Bottle Boutique is an online wine store which features an extensive list of wines and champagnes.
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- 18. OUR WORKS CYS Global Remit Website Instead of your usual tabbed website with FAQs or individual pages, this design allows users to get their answers immediately (with no page refresh). We also proposed the content to be curated into 4 separate groups, for a more focused search for users.
- 19. OUR WORKS Rani Singam Website Classy and huge images highlight the contemporary and energetic nature of one of Singapore’s foremost jazz vocalists.
- 20. OUR WORKS UJENE Switzerland Website A holistic marketing campaign for a skincare company which involved co-ordination between product and site..
- 21. OUR WORKS Gorsia Website Design for a furniture company which specialises in luxury finishings and one-off tailored pieces.
- 22. OUR WORKS t-werkz Interior Design Website We featured the material qualities of concrete with an architectonic graphic style, emphasising their strong roots in renovation and attention to detail..
- 23. OUR WORKS FusionWorld Website A clean and simple design for a high-tech exhibition space run under the government arm A*STAR.
- 24. OUR WORKS Republic Auto - Daimler/Mercedes-Benz Financial
- 25. OUR WORKS Republic Auto - Daimler/Mercedes-Benz Financial
- 26. OUR WORKS INSEAD Asia Campus 10th Anniversary Book NSEAD celebrates 10 years of establishment in Singapore, with a hardcover publication tracing the history, challenges and triumphs of the business school when it created their first campus outside Europe.
- 27. OUR WORKS Microsoft Infographics - Various Campaigns We have incorporated raw data and input from the client, analysed them and compiled them into a set of environmentally-rich infographics to narrate a story, provide context and meaning to the information to readers.
- 28. OUR WORKS SPRING 2013 A Chinese New Year campaign rooted back to its traditions of welcoming spring, with a contemporary twist of eclectic Chinese patterns to add colour and vibrancy.
- 29. OUR WORKS It’s Snowing... Gifts! A Christmas campaign pitched for CapitaMalls Asia entails a novel idea of utilising the digital dimension to create an interesting experience for shoppers on- and offline.
- 30. OUR WORKS Code Switch Creating an visually impactful identity for an exhibition which ties in different art mediums, and appeals to students in a bold way.
- 31. OUR WORKS LEAP 2013 - Into New Frontiers LEAP is the culmination of Frontier Danceland’s PULSE scholars’ journey into dance. Our identity includes the motif of a triangle, indicating a sense of forward movement, play and progress.
- 32. OUR WORKS Mid-Autumn Festival 2012 Campaign pitch for mid-autumn festival, embellishing the mooncake with a bold and rebellious flavour, evoking imagery of revolution and solidarity.
- 33. OUR WORKS wanderlust Go somewhere; somehow, someway, someplace, someday, soon.
- 34. OUR WORKS Native Plants of Singapore As a landscape architecture graduate, I felt that plants often confused people with their sheer variety, and this was an abstraction of plants to their basic attributes to make them more understandable, recognizable and lovable.. Group Hug Cos there's nothing better when you're feeling blue Pure Blue Christmas Direct Mailer
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- 38. THANK YOU