4. BUSINESS MODEL
POPULAR BRANDS
Woodsworth, Mintwud, Casacraft,
Mudramark, Amberville,
Mollycoddle, Bohemiana,
Hometown, Cello, Kapoor E
Illuminations, Centuary Mattress,
Fabuliv, Sleep Sutraa, @home,
Exim Decor, Fos Lighting, JJ
Sanitaryware, Bombay Dyeing, My
Gift Booth, Gilson, Hosley, Jvs, KRM
Decor, Fourwalls, Joyo Cera,
Nilkamal, Godrej Interio, Malik
Design, Zahab, Durian, SEJ By Nisha
Gupta, Spacewood, Philips,
Clouddio
5.
6. GOALS
• TO CREATE
20 MILLION
BEAUTIFUL
HOMES BY
2020
• BY 2020,
PEPPERFRY
LOOKING
100 NEW
STORES IN
TOP 8 CITIES
AND MORE
THAN 20 IN
TIER-1 AND
TIER-2
7. • Manufactur
ers and
brands who
supply
products.
• Logistics
company
for pickup
and delivery
of products.
Developing
and managing
Brand tie-ups.
• Brand &
product
selection team.
• Logistics &
setup team.
• Back office
team.
• Provides products
from multiple
brands.
• Products ranging
from wardrobes to
simple soap holders.
• Provides an interior
design services.
• A furniture upgrade
services where old
furniture is picked
up and donated to
NGOs.
The focus on long
term customers is
via the interior
design & furniture
upgrade services.
Online with
website and social
media presence.
Offline studios.
Focusing on the
price conscious
customers who
is looking for a
good price
across a wide
product range.
Other than the general resources &
partners cost there are sales commission
to the brands listed.
• Product sales.
• Interior design service.
BUSINESS MODEL CANVAS