2. The approach to illnesses and other medical
conditions is migrating from a treatment to a
preventative culture. Healthy habits are important,
but the most significant cornerstone of this pursuit
is consuming the correct quantities of macro and
micro nutrients to enable our bodies to function
healthy and optimally.
This notion is not new, in 400 B.C. Hippocrates
made the renowned statement:
“Let food be thy medicine and medicine
thy food”
This observation was made in a world free of aggressive
agricultural practices aimed at feeding the masses and
maximizing profit. It is now known that intensive farming
practices exhaust the nutrient levels in soil and to
compound matters the manipulation of produce aimed at
bolstering growth speeds and sizes affect the ability of fruit
and vegetables to effectively absorb nutrients.
“A Kushi Institute analysis of nutrient data from 1975 to 1997
found that average calcium levels in 12 fresh vegetables
dropped 27 percent; iron levels 37 percent; vitamin A levels 21
percent, and vitamin C levels 30 percent”
This leaves the consumer in a vulnerable place, eat more or pay
more for natural and organic produce, both these options being
beyond the financial reach of many.
3. This dilemma can be addressed through the use of
affordable nutritional supplements, this opportunity
was recognized by the founders of Gotha Health, who
entered the market and in time, extended their
product range to include natural (non-nutritional)
products. Their focus were regional in nature as they
had no wish to promote the business on a national or
international level.
In pursuit of its belief that the supplementary market has enormous potential
Go-Life entered the market through the acquisition of Gotha and its product
line.
In accordance with the agreement between the parties, the founders of Gotha
continued to manage the business until 1 March 2018. During this sunset phase, Go-
Life dedicated its energy to position the company strategically and to expand its
product range.
It soon became apparent that opportunities in the market were plentiful and that it would be astute to
position Go-Life to follow a wholistic approach toward medical care as this would strategically position
Go-Life to enhance value, as opposed to being confined to a producer and manufacturer of
nutraceutical, natural and supplementary products.
4. The health care environment is rapidly changing, primarily driven by the inhibitive cost of
medical interventions, procedures and products. In April 2017 during a seminar hosted by the Health Care Compliance
Association (HCCA-USA) the following were identified as “Change Focus Areas”.
Everywhere Care
Shifting the spectrum of care from hospitals to lower-cost sites
Personalized Care
Shifting offerings from mass generalization to mass customization and precision
Wellness & Preventive Care
Shifting disease management from reactive to preventive
Aging, Chronic, & End-of-Life Care
Shifting the focus from institution-based aging to community-supported aging, and leveraging big data and
personalization to manage chronic conditions
*Go-Life shares the views expressed above and our business strategy has been formulated
accordingly as reflected by the 4 pillars of our business.
5. Medicinal Plants Industry
Global Nutraceutical Market
Vitamins Supplements (RSA)
Self-Monitoring Medical Devices
Pharmaceutical Market
Global Stem Cell Market
Post-Acute Care/Frail
Current USD 72 billion and expected to grow to
USD 111 billion by 2023. (Market Research Future)
Current USD 198,7 billion and expected to grow to USD 285 billion by
2021. (International Journal of Food Science & Technology).
R 2.9 billion (2014) to R3.8 billion in 2016 at a CAGR of 13.5%
notwithstanding an annual GDP growth rate of 1%-2% over this period. (SA
Vitamins and Supplements Landscape Report 2017)
This market is projected to grow at a CAGR of 15.23%, growing
from USD 30.7 billion in 2018 to USD 46.9 billion by 2023.
Currently at USD 5.4 trillion expected to triple by 2060. (Torreya Partners LLC)
Global Stem Cell Therapy Market to grow at a Remarkable CAGR of 36.52%
during the period 2017-2021 (Orbis Research).
Medicare spending for post-acute care services more than doubled during the
decade from 2001 to 2011, making it the fastest-growing sector of healthcare
6. ENDEVOUR TO FOCUS ON HEALTH CARE THROUGH
COMPLIMENTARY AND ALTERNATIVE MEDICINE AND
PRACTICES WITHOUT DISCOUNTING THE ROLE OF
CONVENTIONAL PHARMACEUTICAL PRODUCTS.
A changing environment creates opportunities for those who
are prepared to be innovative. In order to maximize stakeholder
returns, Go-Life’s strategy is based on planning and executing
its growth through participation in the full spectrum of the
“Change Focus Areas” as opposed to limiting activities to single
market sub sectors..
7.
8. In contrast to the financial sector, the medical sector has been slow
to embrace the advantages that can be gained through the utilization
of information technology. Currently the majority of systems are
inwardly focused for purposes of assisting vendors to manage their
businesses as opposed to focusing on the needs of their clients
(patients).
To leverage on the “change focus areas” it is essential to develop
systems and devices that facilitate the progression from mass
offerings and generalization - to mass customization and precision
whilst leveraging on data and personalization to manage chronic
conditions.
9. Medi Tech
App
The Go Meditech digital enablement platform is driven through a best
practice revolutionary cloud-app technology suite with its aim to
empower consumers to effectively participate as digital citizens in a
connected healthcare society.
A Go Life customer, among other benefits, now has access to their
central patient records, positioned as an enablement platform in the
palm of their hands
Medical
Devices
Consumers who wish to monitor their health are often compromised
by the inhibitive cost of medical tests. In recent years applications
aimed at assisting these individuals have become more sophisticated
and accurate providing early warning without the need for consumers
to incur the cost of expensive procedures.
10. Healthcare
Management
System
Client Data
Mining
Systems
To integrate its health care delivery Go-Life is in the process of
developing platforms through which the application test results can
be monitored in order to provide advise and assistance to the users
thereof.
Through the Go Life digital platforms the process of finding
anomalies, success patterns and correlations within the large data
sets, will aid immensely in cutting costs, improve customer care and
reduce treatment risks.
11. To remain relevant in the complementary and alternative medical
sector participants need to remain competitive through innovation
and by staying abreast of scientific and technological developments.
In addition to risking the dissemination of propriety information,
outsourcing these functions exposes the proprietor to non-alignment
with the manufacturers priorities as well as its underlying business
risks. To avoid this, Go-Life has chosen to be in control of its own
development and production as part of its core business.
12. Gotha Pharm specialises in the preparation, formulation and manufacturing of
natural and supplementary products, that are key to the activities of the Go Life
group. A dedicated and experienced team ensures the group access to a
laboratory environment, where it can deploy its development programs.
GML is a venture in which Go-Life joins forces with Dr. Lana Du Plessis, a
renowned geneticist and Greg Gilbert. They will contribute various patents and
formulations, including Stem Cell Skin Rejuvenation, adult stem cell
reprogramming and unique vaccination technology. Given the fact that more
than 260 conditions are treatable through stem cell technology, this unit will
enable Go-Life to expand its product range internationally. Dr. Du Plessis’s
reputation and experience is bound to elevate the Cryo-Save stem cell bank to
its full potential.
Gotha
Pharm
GML
13. Complementary, natural and alternative medicine was the spark that
ignited the birth of Go-Life. These products will remain at the core of
development and product offerings to our market.
Products and the tangible benefits that are derived therefrom, by the
clients of Go-Life, form the backbone of the business.
Although a more holistic approach to the market is eminent, Go-Life
will continue to pursue innovation and excellence in this field to
ensure the delivery of the most beneficial products to its clients.
14. Gotha Health
Products
Offers natural medicine by employing modern technology in combination
with traditional ingredients and modern formulas, to offer the market
effective and affordable health products, in highly accessible locations,
for a wide variety of conditions and ailments.
Audela
Healthcare
Nissi
Audela Healthcare secures agreements with manufactures to sell and
promote their products. These agreements include the exclusive rights
to market and sell the products of ISDIN and URGO (European based)
in the African region. Go Life and Audela are currently developing a
range of products for the medical prescription market.
Nissi has been a participant in the herbal, vitamin and health product
market since 2000 and supplies major pharmaceutical outlets.
15. Biobalance™ A unique and patented active ingredient called “Carbohydrate Derived
Fulvic Acid”. Strong clinical trials have proven Biobalance ™ to have
excellent anti-viral, anti-bacterial, anti-fungal, anti-inflammatory and anti-
oxidant properties, which also means that it acts as a powerful immune
booster. Patients will benefit greatly from Biobalance, either as a
prophylactic, or during bouts of illness.
Go Purh20 The high alkalinity and negatively ionized water produced through the
technology used by Go Purh2o, has well documented medical benefits
including the fact that the device used to manufacture it is recognized as
a medical device in Japan.
Sontal
Lifestyle
Nutrition
Cutting Edge technology and research has birthed Sontal, a lifestyle
nutrition supplement that assists the enhancement of health and beauty
from within. The highest quality Collagen, called Peptan®, with a variety
of cleverly combined ingredients, offer patients a product to have faith in
and which will deliver noticeable results.
16. Foodstate® It is now possible to find supplements that are almost foods, and are
recognized by the body as such. These 21st century supplements are
termed Re-Natured® or “foodstate”, and are the first that can truly be
termed: “supplements”. Foodstate has the nutritional structure of food, has
exceptional absorption in the body, meaning that the patients get the best
out of their products.
Homeoforce Homeoforce: The use of Tissue Salts as a gentle alternative to combat
illness and disease has proved to be so successful that it has survived over
a century of medical advancement. Currently there is a growing demand for
natural, gentle and non-harmful, over-the-counter medication. Homeoforce
Tissue Salts fulfil this need and can be used by the whole family.
Homeoforce is non-invasive and is therefore family friendly. Infants,
Children, adults and the elderly benefit greatly when using Tissue Salts to
treat acute and chronic illnesses.
17. Osteoflex™ Offers a joint health supplement that assists in the protection and repair of
joint cartilage caused by Osteoarthritis. The active ingredients in Osteoflex,
along with the affordable price point makes Osteoflex a highly desired
solution for people who have either active lifestyles and are looking to start
curbing the damage, or for older patients looking for relief from
Osteoarthritis.
18. Isdin ISDIN skin care products are clinically tested by dermatologists and are
cleared by toxicologists for safety. These revolutionary skin care products
bear the highest quality ingredients and are preferred derma prescriptions
for many skin conditions.
Generic
Medicine
Go Life Healthcare has engaged trusted international providers of generic
medicines in partnerships, to provide the Sub-Saharan Africa with ARV and
other dread disease treatments.
19. Isdin The ISDIN skin care line has been providing dermatological results for
over 40 years. ISDIN offers a wide range of solutions for many skin care
needs. Apart from its preferred prescription status by dermatologists, it is
also available on shelf in many pharmacy outlets.
Gotha Health
Products
The Gotha range of products offers innovative natural skincare remedies,
that will aid in treating insect bites, sunburn, minor cuts and burses, to
name but a few. The range also offers a very popular skin rejuvenation
product.
Go Life
Direct
Through the network sales channel offered in Go Life Direct, trusted
skincare products are made available to the market.
20. GML GML has developed a technique and reprogramming protocol that will allow
even an elderly patient to have facial skin replaced with skin that is genuinely
juvenile by design.
Go Life expect to own a substantial portion of this market, given the safety
and efficacy of the said process.
Development of a skin rejuvenation clinic, where international clients will have
their own skin sampled and sent to our laboratory for skin cell reprogramming
using the unique SNT-ESC’s technology.
The procedure is NOT a simple implanting of by-stander adult derived stem
cells with a short life span. The GML technique offers a long lasting solution
to skin rejuvenation.
21. Cryo-Save Cryo-Save is a family stem cell bank providing families who believe in the
future of regenerative medicine and tissue engineering access to current
and future stem cell therapies.
Cryo-Save is Europe's largest cord blood bank with over 330,000 samples
stored. Cryo-Save South Africa is one of two such facilities in Africa, and
draws on the fast experience of its European partner.
The efficacy of stem cell technology and the phenomenal growth of
successful stem cell treatments, harnesses a bright future for Cryo-Save.
Stem cell harvesting at birth is widely prescribed by gynecologists.
22. This products range is aimed at domestic and agricultural animals, this is a
fast growing market and in line with contemporaries we believe that this
product offering is essential in providing a holistic range of solutions.
Go Life
Vetinary
GML GML laboratories is in the process to produce vaccines for animals. Their
modified VLP’s are not immunogenic and may permit repeated or prolonged
administration.
This technology is destined to disrupt the way vaccines are manufactured and
boasts numerous cost and research advantages over traditional vaccines.
23. Go Life
Direct
Go Life Direct is a leading network marketing company specialising in
the health industry. With its exceptional and trusted brands, Sportron and
Swissgarde, Go Life Direct offers a unique and lucrative Direct
Selling opportunity in Southern African markets.
Go Life Health Kiosk offers a range of retail outlets for the Go Life range
of products. The Kiosk rely on a proven business model based on the
first outlet, established in Port Elizabeth South Africa.
Each Kiosk is handed over on a turnkey basis, with completed shop
fitting and stock already on the shelves. 80+ Locations have been
identified for Go Life Health Kiosks around South Africa.
Go Life
Health
Kiosk
24. Venovi Trade in the retail medicine industry in South Africa are predominantly
originated through face to face sales. These are driven through sales agent
networks that interact with pharmacies and medical practitioners. Venovi has
a trained team of 30 such agents who visit 1500 pharmacies and 2500
practitioners on a regular basis.
Go Life
Health
Digital
Go Life Health Digital currently hosts an online shopping facility for
predominately the Gotha Health Products range of products. The web based
facility is fast becoming very popular and will soon make available to the
total Go Life family of products.
Independent
Agents
Independent agents are predominantly active in bringing the Gotha Health
Products to the rural areas of the Eastern Cape. An asserted effort is
currently engaged to train agents in the rural areas of Gauteng and other
Provinces of South Africa.
25. Go-Life is currently involved in the frail care system through its 49% holding
in Bon Health Services, which provides the services and holds 100% of Bon
Health properties, which is the owner of the 5 facilities where the services
are offered.
These ventures are a proven concept and provide an excellent outlet for the
full spectrum of services and products that Go-Life intends to offer. It further
fits in perfectly with the Change Focus Areas as discussed above.
Go-Life intends to expand this offering through participation in community
clinics, pharmacies and hospitals. The aim is not to become the owner of
brick and mortar on a large scale, but rather to partner with investors in this
sector to deliver services through joint ventures.
26. BonHealth
Property
To address the overwhelming need in an ageing society, BonHealth
Property developed four excellent frail care facilities in the Western
Cape. BonHealth Property also boasts 4 restaurants and 1 sub-acute
centre.
BonHealth
Frail Care
The shortcomings of “own care” has presented the opportunity for
patients to be institutionalised in frail care centres. Especially patients
suffering from Alzheimer's, Dementia and mobility impairing diseases,
can now be properly cared for in these unique centres. BonHealth Frail
Care is proud to care for more than 230 patients with 150 dedicated
nursing personnel.
27. Go Holistic
Clinics
The majority of South African citizens do not have easy access to primary
medical care in most instances they are reliant on state run facilities where
the literally spend days waiting in ques before receiving treatment. To
compound matters, short or no supply of medication often result in the non-
treatment of diagnosed conditions. To address this and in conjunction with
its Health Care Management Systems, Go-Life is evaluating options to
establish holistic clinics where primary care can be provided on a cost
effective basis and where health education and advice can be provided in a
structured and value adding manner.
Go
Hospital
Go-Life is in the process of concluding a strategic partnership through
which it will enjoy access to 6 approved hospital licenses in the Republic of
South Africa. Through these facilities it will establish a platform for the
distribution of its various product offerings. Whilst it is not the strategy of
Go-Life to become the sole owner of the concerned properties it will
administer the day to day operations of these facilities.
28. Go
Pharmacy
Go Pharmacy is complimentary to the health services which Go-Life
aims to provide, in partnership with registered pharmacists, it plans to
role out pharmacies in localities that increases ease of access to its
products to underserved sectors of the community.
29. Go Hospital
Products
Through this division and in partnership with Elysium, Go-Life will
provide medical consumables including products like syringes, drips,
surgical gloves to it primary and secondary health care facilities. This
offering will further include sophisticate medical equipment such as x-
ray, scanning and monitoring devices.
Go Hospital
Care
Through this division Go-Life wishes to provide primary health care
where required. These facilities will incorporate the full product offering
of Go-Life and thereby provide a holistic alternative to those currently
provided by existing establishments.
31. Go Life
Med Clear
Go-Life.
.
Go Health
Insure
Go-Life has initiated discussion with the insurance industry to source an
affordable medical insurance product that will assist clients to access
health care on a sustainable basis.
32. VigourLoyalty
Platform
Go-Life is in the final stages of rolling out a loyalty based pharmaceutical
application aimed at providing value to end-users whilst at the same time
serving as a source to gather data to better service the needs of our
clients.
.
Vigo Coin
Crypto
Currency
Big inroads have been made to establish Vigo Coin as a digital or virtual
currency designed to work as a medium of exchange, within the medical
industry.
Go Admin Go Admin is payment distribution entity that currently receives and
distributes more than 80 000 consumers’ money every month. This
service is aimed not only at the medical industry, but also finds route in
the financial and legal fraternities.
.