Nutrify Today is a company focused on accelerating the commercialization of nutraceuticals, leveraging a vast network of over 10,000 members. The document highlights the growth of the nutraceuticals market driven by increased demand for dietary supplements, particularly during the COVID-19 pandemic, with specific trends in product sales. Additionally, insights on recent patent activities show a concentration in dietary supplements, with major players including Nestlé and General Mills leading in patent publications.

1. Nutrify Today is an idea-to-commercialization company dedicated to
empowering nutritional businesses by way of expediting go to market at
about 50% of conventional time.
We are able to achieve innovation-to-market in the shortest time frame
because of the extensive industry network we command. We currently
maintain a global database of over 10,000 members to bring the best of
innovation to our portfolio design and commercialization.
#ResponsibleNutrition is an initiative to bring awareness
about the best practices in nutrition business –
development, manufacturing and marketing of dietary
supplements, functional foods, and nutritional ingredients
for healthy living.
Monthly
Bulletin on
Nutraceuticals
Impact created so far:
#ResponsibleNutrition
500 +
Business Empowered
10000
Network Members
6
Startups Impacted
Exclusive Programs
83
Jobs Enabled by Program
> 200
Because nutrition is the lifeline for people
More than 600 people have already
taken this pledge. Now, it is your turn.
Take the Oath
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1
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USD 12 million
Nutraceuticals Commercializations

6. Nutraceuticals:
A Glimpse
Since Dr. Stephen DeFelice coined the term “Nutraceutical” from “Nutrition” and “Pharmaceutical” in 1989, it was
used to describe medicinally or nutritionally functional foods. Progressively, nutraceuticals, have also been called
as medical / designer foods, phytochemicals, functional foods and nutritional supplements, these include everyday
products as “bio” yogurts, fortified breakfast cereals, as well as vitamins, herbal remedies and recently developed
genetically modified foods and supplements. These nutraceuticals have received considerable interest due to
potential nutritional, safety and therapeutic effects.
The incidence of COVID-19 pandemic had bought in a paradigm shift in the nutraceutical industry. The
nutraceuticals, that were thought of as an elite platter of consumables have now turned out to be the essential needs
of most of the people enhancing immunity - a sensitive and important feature resorted during this pandemic.
While the global nutraceuticals market as a whole is projected to grow at a CAGR of 7.5% during the the next five
years (2020 - 2025), the global dietary supplements market size which was valued at USD 140.3 billion in 2020 is
expected to grow at a CAGR of 8.6%. Further, the sales of dietary supplements that were $48 billion in 2019 grew
to $52 billion in 2020, and are reported to reach $58 billion this year. Among these increased sales, there are specific
product categories with particularly reported promising sales trends. This includes collagen peptides, immune
supplements, and stress supplements.
A detailed patent study of Nutraceuticals for the last one month was carried out. The search included a global
coverage embracing all the granted as well as the published patent literature. The search retrieved 943 records, that
were further curated and the ones that focussed on nutraceuticals were considered for the further study.
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7. Nutraceuticals:
Global
IP Insights
Assignee Vs. Number of Patent Applications
Assignee Vs. Granted / Patent Publications:
Total Patents granted Vs. Patent Publications
Number of patents analyzed & mapped: 322 records
Dominant Players: No. of Records
Nestlé 20
General Mills Inc 5
Cargill Incorporated 4
Korea Institute of Oriental Medicine 4
DSM IP Assets B.V 3
FAMENITY CO. LTD 3
LK Co., Ltd 3
Univera Inc 3
AUSCANN GROUP HOLDINGS LTD 2
BASF SE 2
Independent Inventors 33
The study depicts the following:
Insights:
Nestlé, General Mills Inc., Cargill Inc. and Korea Institute of Oriental Medicine covers 10% of the
Nutraceuticals published/ granted during the past month.
Independent Inventors covers 10% of the Nutraceuticals Area.
Insights:
There are more of Patent Publications than the patents granted for the period of the last month, showing the
increased patent application filing activity in the nutraceutical space.
Nestlé (15) followed by General Mills (5), Cargill Incorporated (3), Famenity Co (3) and LK Co., Ltd (3) has
more patent publications.
The Patent Grants obtained for nutraceuticals in the past month are
from Nestlé (5) followed by Korea Institute of Oriental
Medicine (3), Cargill Incorporated (1),
DSM IP Assets B.V (1) and Univera Inc (1)
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8. Technology Graph
Top Assignees Vs. Nutraceutical Category
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Insights:
Technology Graph for the past one-month IP activity on the Nutraceutical Space
The heaviest concentration of art lies in Dietary Supplements (66%), followed by Functional Foods (17%),
Functional Beverages (8%) & Others (9%)
The nutraceuticals that are used for beatification purposes, or as essential oils for fragrances, or that assist in food
packaging are grouped under others.
Traditional Phytonutrients are observed to have the heaviest concentration in all the categories of Nutraceuticals.
Dietary Supplements (137), Functional Foods(1), Functional Beverage (2).
Nestlé (15) followed by General Mills (5), Cargill Incorporated (3), Famenity Co (3) and LK Co., Ltd (3) has more
patent publications.
Insights:
Nestlé has heavy concentration in Functional Food, followed by Dietary Supplements and Functional Beverage
General Mills has shown equal interests in Dietary Supplents & Functional Foods
Among the Major Assignees, Korea Institute of Oriental Medicine, Famenity Co, LK Co., Ltd, Univera Inc.,
Auscann Group and BASF SE have concentrated only in Dietary Supplements.
Nutraceuticals:
Global
IP Insights
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Insights:
Majority of the publications were found to be Reviews (12) followed by Clinical Case Studies (10) and Others (8)
Nutraceutical delivery mechanisms followed by Nutraceutical Extraction processes, Software assisting in
Nutraceutical quantification and nutraceuticals use in Aqua have been included in others.
Majority of the reviews were on the study of Traditional Naturally available nutraceuticals followed by reviews on
Probiotics, Halophytes and fitness
Clinical case studies using Natural Traditional Nutraceuticals followed by Commercial nutraceuticals, Sports
based Nutraceuticals and immunity enhancing nutraceuticals were reported.
The literature Survey for the past one month was done in the area of Nutraceuticals and the study depicts the
following:
Total Publications in top journals considered for study: 30
Nutraceuticals:
Literature
Survey
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10. Artificial Intelligence to play a key role in the
Nutraceutical industry... India to be one of the leaders...
A Global Survey
Amit Srivastava
Chief Catalyst
Nutrify Today
On the other hand, 12% of the respondents also believe that profiling individuals and
providing specific dosages and ingredients as per their requirements will be a possibility too.
The food can be prepared by a convergence of robotics and 3D printer using lab-grown
ingredients as per the biochemistry and need of the body at that particular time.
Artificial Intelligence is going to play a
pivotal role in the Nutra industry too as the
food matrix will be designed as per
individual needs using data and
algorithm, opine 15% of the industry
leaders.
Amit Srivastava, Chief Catalyst and
Founder of Nutrify Today, believes that the
future of Nutra is going to be different from
how it is today. Nutrify Today has been
working towards shaping the growth of
the Nutraceuticals industry by
empowering responsible nutrition
businesses.
A global industry survey conducted by Nutrify Today, the
world’s first and only nutraceuticals i2c (ideas to
commercialization) platform, has found that there is
growing optimism around the food and nutrition industry
globally.Nutraceutical industry leaders from the USA,Israel,
Switzerland, Singapore, India, Hong Kong and Japan were
engaged in the survey.
The technological advancements in the Nutra industry will
enable a more personalized approach towards nutrition
over the next three years with accurate sensors possible via
collaborations with expertise in the MedTech industry
stated 26% of the respondents.

11. The survey also discovered optimism about
India’s role in the forward movement of
Nutra-tech and Nutraceuticals industry in the
future. Around 24% of the respondents
believe that India will be a leading innovator
second only to the United States. With the
emergence of fingerprinting of Phyto
ingredients from 52 agro-climatic zones,
strengths of Indian IT industry coupled with
convergence hub of MedTech like Biovalley
Incubation Council and AMTZ in India will
drive convergence innovation in Nutra-tech.
The majority of the industry leaders already
believe that the existing early versions of
technutra products in the market have done
well in the US. Precision nutrition using
technutra is going to gain global
significance in the future. With the growing
“Automated personalized nutrition
where artificial intelligence will
manage the nutrient needs and
the source of ingredients will
evolve into sustainable
methodologies using biotech,” he
says.
“There are already early-stage
entrants who are working on the
Nutra-tech. Nutraceuticals of the
future will be a multi-disciplinary
function of the science which will
drive personalized precision
nutrition into habits of individuals
rather than individuals changing
habits to adopt something new,”
adds Srivastava.
adoption of fingerprinting of Phyto
ingredients, deployment of blockchain
technologies, it will also change the
agricultural sector with an increased
demand for nutrition-rich. The industry
leaders, on the other hand, also identified
certain challenges like lack of skilled
workforce and global regulatory framework,
data privacy, high cost, etc. In a complex
environment with opportunity and
challenges, it’s often the new generation
start-ups that drive innovation and the same
is evident from all emerging success stories
across the world. The technutra will be an
innovation-driven by start-up and eventually,
there will be large nutrition conglomerates
that would enter this segment by way of
M&A.

13. Nutraceuticals…
Interesting IP &
Events
Name of the Event
"2nd Webinar on Nutrition
Theme:"Food and Nutrition in times of COVID-19"
"25th World Congress on Nutrition and Food Sciences
Theme: Recent Research and Innovation in Nutrition and
Food Sciences"
"20th World Congress on Nutrition and Food Chemistry"
"4th World Congress on Food and Nutrition
Theme: Healthy Eating for a Healthy Life"
"Summit + Expo
Plant-Based Foods & Proteins
Americas 2021"
Website link
https://nutrition-webinar.healthconferences.org/
https://www.nutritionalconference.com/
https://nutrition-foodchemistry.insightconferenc
es.com/
https://food-technology.nutritionalconference.co
m/
https://bridge2food.com/webinars/summit-plant
-based-foods-proteins-americas-2021/
Date of the Event
August 30,
2021
September 23-24,
2021
September 27-28,
2021
September 28,
2021
27-28 September,
2021
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DISCLAIMER
This report is based upon individual expert’s view/judgment. Such analysis may
vary from expert to expert. The information, analyses presented herein do not
constitute legal advice or opinion. Therefore, this report should be seen as an
input for illustrative purposes. The results are based on available data from
public and private information sources. This report is prepared as a technical
input to support technical discussions. This report should be indicative and
Nutrify Today or it’s subsidiaries are not responsible for any commercial or legal
action based on this report.
Patent No.
EP3856171A1
EP3855943A2
EP3569298B1
Owner
Amarin
Pharmaceuticals
Ireland Limited
Company of Nestlé
Products SA
The Product Makers
(AUSTRALIA) Pty Ltd
Inventor(s)
Granowitz Craig; Philip Sephy
Gut Philipp; Blum-Sperisen
Stéphanie; Lizzo Giulia
Kannar David; Kitchen Barry
James; Sparrow Lance
Publication Date
August 04,
2021
August 04,
2021
August 11,
2021
Title
Compositions and methods for treating
or preventing diseases and/or disorders
caused by exposure to air pollution
Compositions and methods using at
least one glycine or derivative thereof,
at least one n-acetylcysteine or
derivative thereof, and at least one
nicotinamide riboside or nad+ precursor
Sugar cane derived extract
Title
One-step preparation of double
emulsions stabilized with
amphiphilic and stimuli-responsive
block copolymers and nanoparticles
for nutraceuticals and drug delivery
Halophytes as source of bioactive
phenolic compounds and their
potential applications
Publication Date
July, 2021
August 02, 2021
Author(s)
Shima Saffarionpour
Maria Lopes, Ana Sanches-Silvac, Maria Castilhoa, Carlos
Cavaleiroa, Fernando Ramos