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ASHA PRIYA GOUD 
GITAM INSTITUTE OF MANAGEMENT 
GITAM UNIVERSITY.
WHAT IS GREEN MARKETING? 
• green marketing is the marketing of products 
that are presumed to be environmentally safe.
A SIMPLE DEFINTION 
• In simple terms it refers to 
the process of selling 
products and/or services 
based on their 
envi...
 Mutual benefit 
 A competitive edge 
 Rising green demands of 
customers 
 Higher profit margin
Eco label is an environmental claim that 
appears on the packaging of a product .It is 
awarded to a manufacturer by an 
a...
Eco labeling leads to 
• Improvement of image and sales of products 
• Manufacturer’s being more accountable to 
environme...
• 3 stages led to award of eco-mark in India 
The Steering Committee of the MEF determines the product categories for 
cov...
+ 
STATUS FOR ECO-MARKET 
DEVELOPMENT 
1. Soaps and detergents 
2. Paper 
3. Food items 
4. Lubricating oils 
5. Packaging...
THE DARK SIDE OF GREEN
ONE BIG GREEN LIE 
Ford Motor Company 
 In 2004 one print ad read, 
"Green vehicles. Cleaner 
factories. It's the right r...
CONSEQUENCES 
 Greenwashing is 
misleading 
 Could result in 
consumer and regulator 
complacency 
 May also engender 
...
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
presentation on Green marketing
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presentation on Green marketing

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presentation on Green marketing

  1. 1. ASHA PRIYA GOUD GITAM INSTITUTE OF MANAGEMENT GITAM UNIVERSITY.
  2. 2. WHAT IS GREEN MARKETING? • green marketing is the marketing of products that are presumed to be environmentally safe.
  3. 3. A SIMPLE DEFINTION • In simple terms it refers to the process of selling products and/or services based on their environmental benefits. • Such a product may be environmentally friendly in itself or produced and/ or packaged in this way.
  4. 4.  Mutual benefit  A competitive edge  Rising green demands of customers  Higher profit margin
  5. 5. Eco label is an environmental claim that appears on the packaging of a product .It is awarded to a manufacturer by an appropriate authority. ISO 14020 is a guide to the award of Eco-labels. The government of India launched an Eco-mark Scheme in 1991 to increase consumer awareness in respect of environment friendly products. The aim of the scheme is to encourage the customers to purchase those products which have less harmful environmental impact.
  6. 6. Eco labeling leads to • Improvement of image and sales of products • Manufacturer’s being more accountable to environmental impacts. • Consumer’s awareness that their choice of product do affect the environment as some products are less damaging to environmental than others
  7. 7. • 3 stages led to award of eco-mark in India The Steering Committee of the MEF determines the product categories for coverage under the scheme and to formulate strategies for implementation and future developments of the scheme. The second stage is the identification of specific products to be selected and the individual criteria to be adopted by the Technical Committee of CPCB. In the third stage the Bureau of Indian Standards (BIS) is to certify the product and formulae contract with the manufacturer allowing the use of eco-mark.
  8. 8. + STATUS FOR ECO-MARKET DEVELOPMENT 1. Soaps and detergents 2. Paper 3. Food items 4. Lubricating oils 5. Packaging materials 6. Paints and powder coatings 7. Batteries 8. Electrical / electronic goods 9. Food addition 10.Wood substitutes 11.Cosmetics 12.Aerosol propellants 13.Plastic product 14.Textiles 15.Fire extinguisher 16.Leather
  9. 9. THE DARK SIDE OF GREEN
  10. 10. ONE BIG GREEN LIE Ford Motor Company  In 2004 one print ad read, "Green vehicles. Cleaner factories. It's the right road for our company, and we're well underway."  But it only planned on producing 20,000 of its Hybrid SUVs per year, while continuing to produce almost 80,000 F-series trucks per month
  11. 11. CONSEQUENCES  Greenwashing is misleading  Could result in consumer and regulator complacency  May also engender cynicism

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