16. Greenwash Sins By Category Data From: “The Six Sins of Greenwashing”™* TerraChoice Environmental Marketing Inc. (2007)
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18. Made Up Product No. 1… The Biodiesel Powered Tank The All New... 100% Biodiesel Powered ECO-TANK It may seem like an exaggeration, but is the concept of a tank powered by Biodiesel really sustainable in any way shape or form? The U.S military are currently investigating ‘sustainable’ alternatives to their fighter aircraft fuel. http://www.biodieselinvesting.com/biodiesel-archives/2007/07/11/honeywells-uop-wins-us-military-bio-jet-fuel-contract / http://spectrum.ieee.org/aug07/5492
32. Ecover is an international company active in the production of ecological detergents and cleansing agents. It was founded in 1980 in Belgium. Ecover has been a trendsetter from the very start: as a pioneering company, it marketed a phosphate-free washing powder even before phosphates were branded as a problem. Since 1999, under the sole ownership of Jørgen Philip-Sørensen CBE, Ecover has developed into the world’s largest producer of ecological detergents and cleansing products. Besides its headquarters in Malle, close to Antwerp in Belgium, Ecover has sites in the United States of America, the United Kingdom and Switzerland, and its products are marketed in more than 20 countries. CASE Study Ecover
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