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The social advantage

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DJacklin

How to harness the power of social media for employee recruitment and employment brand promotion.

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THE SOCIAL ADVANTAGE CPHR BC ROUNDTABLE @ VIU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU with Debra Jacklin
LET'S GET SOCIAL Twitter:   @debra_jacklin  #socialmatters Debra Jacklin How did I get here?
network development employee  recruitment employment  brand promo connection = outreach SOCIAL MEDIA'S USEFULNESS
employee  recruitment employees as  advocates employment  brand promo amplification = reach SOCIAL MEDIA'S USEFULNESS
employee  recruitment employees as advocates employment brand promo SOCIAL MEDIA'S USEFULNESS network development employee  engagement
HOW TO MAKE CHANGE HAPPEN Support Effort Time Judgment
THERE IS NO "I" IN SOCIAL MEDIA Oh, wait...there are actually two "I"s. And that is the number of 'eyes' you should have on your social media platforms.
VERY GOOD PRACTICES How much is enough? #wtf are hashtags? Do I need a dashboard? How do I create content? Who's going to see this anyways?
ADD VALUE WHEN YOU BROADCAST Optimize your signal to noise ratio. Create content that matters. Content marketing = sharing
AUDIENCE PARTICIPATION How to crowdsource content marketing: Create + Collect + Connect = Content Marketing
THANK YOU FOR YOUR TIME! ANY QUESTIONS?

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The social advantage