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Social Networking Tools DOP

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Slides for the March 21 presentation on Social Networking at the 2009 Department of Peace national conference in D.C.

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Social Networking Tools DOP

  1. 1. Overcoming the My Face Twitters Social Networking for Grassroots Activism Presenters: Kim Kemp Ted Nunn
  2. 2. Overcoming The My Face Twitters Everything You Need to Know in 50 Minutes: • Why are we here? (non-metaphysically, of course) • What are our objectives? • What are the tools? • What’s next?
  3. 3. What is Social Networking?
  4. 4. Why Is Web 2.0 Important? Web 1.0 • One-way communication • Organization controls the message • Organization controls the content • Organization draws the audience in • Repetitive messaging • Audience is passive
  5. 5. Why Is Web 2.0 Important? Web 2.0 • Multi-way communication • Community controls the message • Community controls the content • Community is self-recruiting • Adaptive messaging • Audience is involved
  6. 6. Social Networking “It's not the content that's most important. It's the community and what they are saying that matters most.”
  7. 7. What Are We Here For? • What is social media and why does it matter? – How does this support the overall goals and objectives of the Peace Alliance? • What are your “war” stories and success stories? • What are your everyday activities that social media can impact, support, enable? • What are your ideas on approach and strategy? • How can we measure results? • What are the supporting tools that work/don't work & why?
  8. 8. Wikis and Tweets and Blogs (Oh My!) Popular social networking tools: • What they are good/not-good for? • How to get started • Tips and tricks FaceBook Blogger Twitter WetPaint
  9. 9. Facebook helps you connect and share with the people in your life. Why use Facebook for Social Networking? • Build Community • Connection • Conversation • Organization • Facebook Features: • Groups • Causes • Organization Pages • Events
  10. 10. A Facebook Group is a place to draw like-minded people together. Share news and start discussions Host Events
  11. 11. Facebook Cause – raise awareness and funds
  12. 12. A Facebook Organization Page is like a Group, but allows broadcast messaging to “fans”.
  13. 13. Events alert and organize people for specific actions.
  14. 14. Why Blog for Social Networking? • Keep the Conversation Going • Comment & Respond • If You Write It, They Will Come • Write with passion – readers can tell • “Connect B4 Convince” s • Be the change – NVC • Link to others; ask others to link to you (“Blogroll”) • Technorati, BlogFlux • Google API to update web pages
  15. 15. BlogFlux stats
  16. 16. Why use Twitter for social networking? • Build Community • “Follow & Be Followed” • Real-time “Micro-blog” • Inspire conversation • Provide Value • Please & Thank you • You get out what you put in. • 140 words max. • TinyURL.com • LISTEN via search.twitter.com
  17. 17. Use Favorites to organize the chaos
  18. 18. LISTEN with search.twitter.com
  19. 19. Wikispaces
  20. 20. Google Reader & RSS
  21. 21. Fundraise on Change.org
  22. 22. So… What’s Next? Resources/Community: • COPA wiki (copawiki.wetpaint.org) Post-Workshop Ideas: • Facebook Page for your organization • Change.org – Invite/Add friends • Start a Blog & Connect with Others • LISTEN – RSS/Google Reader • What else?

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