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1. COMMERCE
BHASKAR

2. TWO TERMS
Effectiveness: Efficiency:
means completing the
right task to achieve
the goal within the
time frame.
means completion
of task using
minimum resource
s.

3. WHO ARE MANAGERS

4. MANAGEMENT
• Management is
the process of getting
things done with the
aim of achieving
goals effectively
and efficiently
MR.
A MANAG
ER
GOAL
TEAM

5. CHARACTERISTICS/NATURE/FEATURES OF
MANAGEMENT
1.Management is a goal-oriented
process
2.Management is all pervasive
• A petrol pump, A School, A temple
3.Management is
Multidimensional
• Management of work: WORK = GOAL
• Management of people:
• Management of operations:

6. Characteristics/Nature/Features- Continued
4.Management is a continuous process:-
 Not a One time process
 Different Managers- Different Functions
5.Management is a group activity:-
6.Management is a dynamic function:
 Internal VS External Factors
7.Management is an intangible
force:
 Cannot be seen only experienced

7. OBJECTIVES
ORGANISATION
AL
OBJECTIVES:
SOCIAL
OBJECTIVES:
PERSONAL
OBJECTIVES

8. OBJECTIVES
ORGANISATION
AL
OBJECTIVES:
SOCIAL
OBJECTIVES:
PERSONAL
OBJECTIVES
•SURVIVAL: Ensure
that the organization
survives and exists
in the future.
• Producing Quality
Products
•Reasonable Rates,
•Competitive Salaries
•Social And Safety
Needs
•PROFITABILITY:
Earning
adequate profit
in order to
survive and
grow.
•Employment
Opportunities,
•Environmental
•Respect For
Colleagues
•Personal Goals With
•GROWTH: Growth
indicates
how well it
exploits the
potential
Friendly Method Of
Production
•Social Responsibility
Organizational
Objectives

9. MANAGEMENT
• DEFINITION {Harold Koontz and
Heinz Weihrich}
• “Management is the process of designing and
maintaining an environment in which individuals,
working together in groups, efficiently
accomplish selected aims.”

10. IMPORTANCE/SIGNIFICANCE OF MANAGEMENT
1. Management helps in achieving group goals: a
common
direction
2. Management increases efficiency: to reduce costs
and increase
productivity through better planning, organising,
directing,
staffing and controlling the activities of the organisation.
3. Management creates a dynamic organisation:
environment which is constantly changing.
Individuals learn to change from Management
4. Management helps in achieving personal objectives: A
manager motivates - achieve personal goals-
organisational objective. team spirit, cooperation and
commitment to group success.
5. Management helps in the development of society:

11. LEVELS OF
MANAGEMENT
•Authority
•Policy framing
•Goals setting
•Implement
Plans
•Report to Top
level
•Operational
Level
•Followin
g Orders

12. NATURE OF MANAGEMENT
PROFESSION

13. MANAGEMENT AS ART, SCIENCE & PROFESSION
AS AN SCIENCE-
Systematic body
of
Knowledge
• Systematic body of
Knowledge –
Cause and Effect
Relationship
(Gravity V/S Apple)
• Principles based
on Experiments
(Observe & Act)
• Universal Validity-
applied in all
areas
AS A PROFESSION-
Occupation
• Well defined body
of knowledge.
• Existence of code of
conduct- Rules
(Example- Doctors)
• Restricted entry-
Not everyone can
be professionals
• Fees as remuneration for
their services.
• Service is the motive
AS AN ART-
Skill to achieve the goal
• Existence of
theoretical
knowledge.
• Developed through
practical and creative
process. (Draw-
Sketch-Paint)
• Personalized
application and skill-
differs from one
person to other

14. P Planning
O Organizing
S Staffing
D Directing
CO Controlling
R Reporting
B Budgeting
CONTRO
LLING

15. CONTROLLING
DIRECTING

16. FUNCTIONS OF BUSINESS (An
Example)
PLANNING
–
•10000
BOTTLES
ORGANIZING –
MMM
•MACHINERY
•MEN
•MONEY
•MATERIAL
•MANAGERS- PURCHASE –SALES- MARKETING
STAFFIN
G
•PRODUCTION
•HOUSE KEEPING
•SUPPLY CHAIN
•LABOURS
DIRECTING
CONTROLLING

17. I. PLANNING
• Plan –
future
course- goal
• Setting
objectives and
targets
• what is to be done,
how to be done
and when to do it.
II.
ORGANISING
• Bringing together
Physical,
Financial &
Human
Resources
 Identify
 Classify
 Assign duty
 Delegate
 Co-ordinate
III. STAFFING
Finding the right
person at the right
job at the right
time.
• Man Power
• Recruitment
• Training
• Salary
• Performance
• transfer

18. IV.
DIRECTING
• Supervision
• Motivation
• Leadership
• communication
.
V. CONTROLLING
Measuring of actual
performance V/S
Standard
Performance

19. CO-
ORDINATION

20. MEANIN
G
Bringing all functions of
management
together
• To bring activities in
sync
• achievement of
the planned goal
• Continuous process
• Integrates group
efforts
• It remains the
function and
responsibility of
every manager
• A deliberate function
• All pervasive function
FEATURES

21. IMPORTANCE OF CO-ORDINATION
• Increases
the growth &
size
• Functions are
separated
into divisions
• Specialization