Misra,D.C.(2009) Blogosphere Challenges And Opportunities For Public Sector 28.9.2009

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This PowerPoint presentation discusses blogs and challenges blogs pose for e-government as well as the opportunities blogs offer to serve the citizens particularly in bridging citizen-state divide.

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Misra,D.C.(2009) Blogosphere Challenges And Opportunities For Public Sector 28.9.2009

  1. 1. Blogosphere: Challenges and Opportunities for Public Sector September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  2. 2. <ul><li>Blog was born more than a decade back in 1997, though some take it its year of birth as 1999. </li></ul><ul><li>Some 12,000 blogs are created every day, and </li></ul><ul><li>275,000 postings are made every day or about 10,800 blog updates an hour. </li></ul><ul><li>A new blog is born every 7.4 seconds. (Misra 2005) </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  3. 3. <ul><li>It is Merriam Webster online which declared its year of birth as well as the word of year 2004, having been searched most on its website. </li></ul><ul><li>It defines the word, noting its year of birth in parentheses, as: </li></ul><ul><li>&quot;noun [short for Weblog] (1999): a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.&quot; </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  4. 4. <ul><li>Despite attempts at precise definitions by the lexicographers, there is no “precise” definition of blogs. </li></ul><ul><li>A blog is not a personal diary nor a journal, nor a home page nor indeed even a discussion group. </li></ul><ul><li>Yet it can be all these things taken together or even only a few of these things taken together. </li></ul><ul><li>There are thus as many definitions of blog as is the number of bloggers. </li></ul><ul><li>Similarly, blogosphere, the universe of blogs, has no limitation on the subject it can cover - any thing in cyber space falls within its domain. </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  5. 5. <ul><li>An online survey by Viegas, who tracks the blogs at the MIT, shows that </li></ul><ul><li>a good 36 per cent of the bloggers are female, </li></ul><ul><li>63 percent male, </li></ul><ul><li>and three-fourths of them are in the age group of 21-40 years and 11 percent of them below 20 years. </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  6. 6. <ul><li>The US, of course, leads the pack of bloggers with 67 percent of bloggers worldwide being Americans. </li></ul><ul><li>A Pew Internet survey shows that 17 per cent of American adults online read some one else’s blogs </li></ul><ul><li>while 5 per cent of them set up their own blogs. </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  7. 7. <ul><li>Like any other new phenomenon, blogs have spawned their own terminology. </li></ul><ul><li>Alpha bloggers or A-listers : The elite bloggers who decide blogging contours, </li></ul><ul><li>Date headers and time stamps : recording date and time of post, </li></ul><ul><li>Blogrolls : A list of blogs read by a blogger regularly, </li></ul><ul><li>Blogger : A person who maintains a blog </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  8. 8. <ul><li>Permalinks: A uniform resource locator (Web address) of a specific post in a blog, </li></ul><ul><li>Comments: By readers, </li></ul><ul><li>Trackbacks: Automatic links between blogs, and </li></ul><ul><li>Vblogs: Video blogs . </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  9. 9. <ul><li>Though the battle for the eyeballs in the cyber space continues, the traffic drawn by the blogs is eye boggling. </li></ul><ul><li>There are 200 blogs which have a monthly traffic of one million page views and 20 with 10 million page views per month. </li></ul><ul><li>Some of the blogs have become more popular than some of the big media portals. </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  10. 10. <ul><li>Veteran Silicon Valley journalist Dan Gillmor, who has covered &quot;the bubble, boom, bust and continuing evolution of the tech industry for over a decade,&quot; has come out with the manifesto, </li></ul><ul><li>“ We the Media: Grassroots Journalism by the People, for the People.” </li></ul><ul><li>Bloggers have become readers turned reporters and editors- reporting, making and editing news. </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  11. 11. <ul><li>Slashdot : News for Nerds has more links (9,244) than guardian.co.uk (8,505 links) or </li></ul><ul><li>Plastic : Act Like Nothing's Wrong (8,324 links) has more links than wired.com (7,197 links) or </li></ul><ul><li>Davenetics has more (7,590) links than salon.com (6,166 links) or </li></ul><ul><li>Boing Boing has more (5,692) links than slate.com (5,05 links), and </li></ul><ul><li>I nstapundit has more (5,170) links than slate.com (5,051 links). </li></ul><ul><li>Source: Steven Levy in Newsweek </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  12. 12. <ul><li>English, according to the blogcensus.net , is the dominant language of the blogosphere with 12,86,508 blogs. The distant runners-up include </li></ul><ul><li>French (87,506), Portuguese (81,077), </li></ul><ul><li>Farsi (64,049), Polish (42,754), German (35,149), Spanish (26,389), </li></ul><ul><li>Italian (10,402), Dutch (9,826), and Chinese-big5 (8,986). </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  13. 13. <ul><li>1 . The Travel Blog </li></ul><ul><li>2. The Blow-by-Blow Blog </li></ul><ul><li>3. The Personal Blog </li></ul><ul><li>4 The Team Blog </li></ul><ul><li>Source: Wyld 2007 </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  14. 14. <ul><li>A number of blog hosting platforms exist which allow free hosting </li></ul><ul><li>of blogs. These include </li></ul><ul><li>1. Blogger founded in 1999 and acquired by Google in 2003 (52 million visitors) ( http://www.blogger.com ) (also known as blogspot ), </li></ul><ul><li>2. Word Press , founded in 2003 (213,000 blogs) (also available in Bengali, Hindi, Marathi, Tamil and Telugu) ( http://wordpress.com /), </li></ul><ul><li>3. LiveJournal , founded in 1999 and purchased by Russian Internet company SUP in 2007 ( http://www.livejournal.com /, </li></ul><ul><li>4. MSN’ Spaces ( http://home.spaces.live.com ), and </li></ul><ul><li>5. Tumblr ( http://www.tumblr.com/ ). </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  15. 15. <ul><li>There are many blog search engines like </li></ul><ul><li>blog search engine ( www.blogsearchengine.com ), </li></ul><ul><li>Google blog search ( http://blogsearch.google.com ), </li></ul><ul><li>technorati ( http://technorati.com ), </li></ul><ul><li>icerocket ( www.icerocket.com ), and </li></ul><ul><li>bloglines ( www.bloglines.com ). </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  16. 16. <ul><li>Blogger.com grew 68% in 2008, </li></ul><ul><li>184 million people started a blog, </li></ul><ul><li>364 million people read a blog, </li></ul><ul><li>77% of active web users read blogs, </li></ul><ul><li>37% of bloggers have been quoted in traditional media, </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  17. 17. <ul><li>1 million blog posts are written every day, and </li></ul><ul><li>50% of bloggers see blogs as the primary source of news source by 2013. (Source: NMLAB 2009). </li></ul><ul><li>Blogging is a challenge as well as an opportunity for governments worldwide . </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  18. 18. <ul><li>Blogging : A Challenge for Public Sector </li></ul><ul><li>How to motivate Ministers and Senior Civil Servants to take up official blogging? </li></ul><ul><li>How to lay down Guidelines for launching and maintaining official blogs ? </li></ul><ul><li>How much time will official blogging need? </li></ul><ul><li>Will blogging be treated as an elitist activity in a developing country? </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  19. 19. <ul><li>Blogging : An Opportunity for Public Sector </li></ul><ul><li>Blogging can successfully bridge the citizen-state divide </li></ul><ul><li>It can successfully engage citizens </li></ul><ul><li>If launched for flagship programmes, it can graduate into a website in due course of time. </li></ul><ul><li>Lastly, blogging is an integral part of </li></ul><ul><li>e-government . </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009
  20. 20. <ul><li>Thank you </li></ul><ul><li>-- Dr D. C. Misra </li></ul><ul><li>E-government Consultant, </li></ul><ul><li>New Delhi, India </li></ul><ul><li>E-mail: dc_misra[at] hotmail.com </li></ul><ul><li>Tel: 91-11-22452431 </li></ul>September 28, 2009, New Delhi, © Dr D.C.Misra 2009

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