How Big Companies Use Social Media January 22, 2009 | Chicago Ron LaBrec, CDR  U.S. Coast Guard Always Ready… and Online: ...
UNITED STATES COAST GUARD  SOCIAL MEDIA Coast Guard Blog Efforts January 22, 2009 Cmdr. Ron LaBrec  Director of Public Aff...
Not the Coast Guard
 
 
 
 
 
 
 
 
 
 
 
 
 
COAST GUARD BLOG LINKS <ul><ul><li>Coast Guard Home Page </li></ul></ul><ul><ul><li>www.uscg.mil </li></ul></ul><ul><ul><l...
QUESTIONS?
NAVIGATING A TURBULANT SEA <ul><li>Getting Started </li></ul><ul><ul><li>Received full support of Coast Guard Commandant a...
BLOGGING SUCCESS STORIES <ul><li>Coast Guard Managed Blogs </li></ul><ul><ul><li>iCommandant often sets the agenda for non...
COAST GUARD AT A GLANCE <ul><li>Federal Government Agency </li></ul><ul><ul><li>Agency within the Department of Homeland S...
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BlogWell Chicago Social Media Case Study: US Coast Guard, presented by Ron LaBrec

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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/

In his BlogWell Chicago case study presentation, "Always Ready… and Online: How The U.S. Coast Guard Puts Social Media to Work," Commander Ron LaBrec shares an examination of how a military service and federal regulatory and law enforcement agency applies social media tools for not only the Coast Guard public affairs program, but for internal and external corporate communications. Commander LaBrec discusses positive results to date including the use of social media to provide public safety before and after Hurricanes Gustav and Ike, developing relationships with military bloggers, and the use of social media feedback to become a response and learning organization.

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  • January 22, 2009 - www.gaspedal.com/blogwell - www.blogcouncil.org © 2009 GasPedal LLC   You may share this presentation if it is not altered in any way.
  • BlogWell Chicago Social Media Case Study: US Coast Guard, presented by Ron LaBrec

    1. 1. How Big Companies Use Social Media January 22, 2009 | Chicago Ron LaBrec, CDR U.S. Coast Guard Always Ready… and Online: How the U.S. Coast Guard Puts Social Media to Work
    2. 2. UNITED STATES COAST GUARD SOCIAL MEDIA Coast Guard Blog Efforts January 22, 2009 Cmdr. Ron LaBrec Director of Public Affairs
    3. 3. Not the Coast Guard
    4. 17. COAST GUARD BLOG LINKS <ul><ul><li>Coast Guard Home Page </li></ul></ul><ul><ul><li>www.uscg.mil </li></ul></ul><ul><ul><li>iCommandant </li></ul></ul><ul><ul><li>http://www.uscg.mil/comdt/blog/ </li></ul></ul><ul><ul><li>Training Center Cape May </li></ul></ul><ul><ul><li>www.uscgbootcamp.com </li></ul></ul><ul><ul><li>Pacific Northwest </li></ul></ul><ul><ul><li>http://uscgd13.blogspot.com/ </li></ul></ul><ul><ul><li>Coast Guard Pay and Personnel Center (internal focus) </li></ul></ul><ul><ul><li>http://uscgppc.blogspot.com/ </li></ul></ul><ul><ul><li>Automated Mutual Assistance Vessel Rescue System </li></ul></ul><ul><ul><li>http://amveruscg.blogspot.com/ </li></ul></ul><ul><ul><li>CG Blog.Org (unofficial, non-Coast Guard site) </li></ul></ul><ul><ul><li>http://www.cgblog.org/ </li></ul></ul>
    5. 18. QUESTIONS?
    6. 19. NAVIGATING A TURBULANT SEA <ul><li>Getting Started </li></ul><ul><ul><li>Received full support of Coast Guard Commandant and Vice Commandant </li></ul></ul><ul><ul><li>IDed negative Coast Guard blogosphere (3): responded as needed to each </li></ul></ul><ul><ul><li>Initial monitoring and response </li></ul></ul><ul><li>Breaking Through </li></ul><ul><ul><li>iCommandant as Introduction / learning tool </li></ul></ul><ul><ul><li>Cultivated supportive bloggers </li></ul></ul><ul><ul><li>Issued guidance decentralizing official blog participation/responses </li></ul></ul><ul><ul><li>Issued guidance on personal blog activity addressing Coast Guard issues </li></ul></ul><ul><li>Moving Forward </li></ul><ul><ul><li>Established Senior Management Guidance Group and Working Group </li></ul></ul><ul><ul><li>Preparing policy on establishment and maintenance of Coast Guard blogs </li></ul></ul><ul><ul><li>Converting to new more robust monitoring and response system </li></ul></ul>
    7. 20. BLOGGING SUCCESS STORIES <ul><li>Coast Guard Managed Blogs </li></ul><ul><ul><li>iCommandant often sets the agenda for non-Coast Guard blogs </li></ul></ul><ul><ul><li>Training Center Cape May blog improved communication with families </li></ul></ul><ul><ul><li>Pacific Northwest blog broke ground in localized issue blogging </li></ul></ul><ul><ul><li>Hurricanes Gustav and Ike blogs / imagery sharing sites (YouTube, Flickr) helped inform public </li></ul></ul><ul><ul><li>New internal blog is expected to greatly improve employee communication </li></ul></ul><ul><li>Blogs That Follow Coast Guard Issues </li></ul><ul><ul><li>Engaged with manager of CGBlog.Org and changed tone </li></ul></ul><ul><ul><li>New posting policies increased employee commenting and balanced information </li></ul></ul><ul><ul><li>Responded to issues quickly, not allowing them to fester on net </li></ul></ul>
    8. 21. COAST GUARD AT A GLANCE <ul><li>Federal Government Agency </li></ul><ul><ul><li>Agency within the Department of Homeland Security </li></ul></ul><ul><ul><li>Actively supports Department of Defense operations (Title 10) </li></ul></ul><ul><ul><li>Works closely with various federal, state and local organizations </li></ul></ul><ul><li>Maritime, Military, Multi-Mission </li></ul><ul><ul><li>One of Nation’s sea services (Navy, Marine Corps, Coast Guard) </li></ul></ul><ul><ul><li>Served in every major conflict since the Revolutionary War </li></ul></ul><ul><ul><li>Performs 11 statutory missions (Title 14) </li></ul></ul><ul><li>America’s Maritime Guardian </li></ul><ul><ul><li>Federal Government’s only first responder </li></ul></ul><ul><ul><li>Maritime Safety, Security, and Stewardship </li></ul></ul><ul><ul><li>Engaged around the World </li></ul></ul>

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