Science weblogs


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Science weblogs

  1. 1. Science Communication in the web2.0 era weblogs Comunicar Ciência 2009 | IGC, Oeiras
  2. 2. «Researchers would do well to blog more then they do» “ It’s good to blog”, Nature 457, 26 February 2009
  3. 3. What’s a blog? <ul><li>A weblog is a hierarchy of text, images, media objects </li></ul><ul><li>and data, arranged chronologically, that can be viewed </li></ul><ul><li>in an HTML browser. </li></ul>
  4. 4. <ul><li>‘ From “Web log.” A blog is basically a journal that is </li></ul><ul><li>available on the web. The activity of updating a blog is </li></ul><ul><li>“ blogging” and someone who keeps a blog is a “blogger.” </li></ul>What’s a blog?
  5. 5. History of blogs <ul><li>1994 - Justin Hall creates first blog ever, </li></ul><ul><li>1997 – Jorn Barger created the word “weblog” </li></ul><ul><li>1999 – Peter Merholz shortens “Weblog” to “blog.” </li></ul><ul><li>1999 - Blogger rolls out the first popular, free blog-creation service. </li></ul><ul><li>2003 - Google launches AdSense, matching ads to blog content. </li></ul><ul><li>2004 - Merriam-Webster declares “blog” the “Word of the Year.” </li></ul><ul><li>2005 - Study finds that 32 million Americans read blogs </li></ul>Source: New York News and Features, 2006.
  6. 6. Numbers <ul><li>At least 200 000 000 blogs </li></ul><ul><li>73% of active online users have read a blog </li></ul><ul><li>45% have started their own blog </li></ul>Source: McCann Comparative Study on social media trends, April 2008
  7. 7. 346,000,000 – number of people globally who read blogs (comScore March 2008) 900,000 – average number of blog posts in a 24 hour period 1,750,000 – number of RSS subscribers to TechCrunch , the most popular Technology blog (January 2009) 77% - percentage of active Internet users who read blogs 81 - number of languages represented in the blogosphere 59% – percentage of bloggers who have been blogging for at least 2 years Source:
  8. 8. More numbers… <ul><li>1. </li></ul><ul><li>2. </li></ul><ul><li>3. </li></ul><ul><li>4. </li></ul><ul><li>5. </li></ul><ul><li>6. </li></ul><ul><li>7. </li></ul><ul><li>8. </li></ul><ul><li>9. </li></ul><ul><li>10. </li></ul><ul><li>11. </li></ul>12. 13. 14. 15. 27. 31. 44. 50. 59. 70. Top sites in Portugal (
  9. 9. More numbers… <ul><li>1. </li></ul><ul><li>2. </li></ul><ul><li>3. </li></ul><ul><li>4. </li></ul><ul><li>5. </li></ul><ul><li>6. </li></ul><ul><li>7. </li></ul><ul><li>12. </li></ul><ul><li>14. </li></ul><ul><li>19. </li></ul><ul><li>39. </li></ul><ul><li>48. </li></ul>The top site in the web ( 49. 60. 82. 97. 99. 123. 156. 203. 236. 261. (…)
  10. 10. Why Blog? <ul><li>Blogs are easy to create and maintain </li></ul><ul><li>Full speed publishing </li></ul><ul><li>Total control and easy-to-use </li></ul><ul><li>Be “findable” on the search engines (blogs are search Engine Friendly) </li></ul><ul><li>Dialogue with your visitors, effortlessly (comment capabilities) </li></ul><ul><li>Podcasting and videocasting, simplified </li></ul><ul><li>Showcase photo and image galleries </li></ul><ul><li>Cost-effective. In fact, it’s free. </li></ul><ul><li>Unlimited space </li></ul><ul><li>Strong community of users and developers </li></ul><ul><li>Customize templates, themes and colours </li></ul><ul><li>Express yourself </li></ul>
  11. 11. Science blogs <ul><li>«In principle, anyone with an </li></ul><ul><li>Internet connection now has access </li></ul><ul><li>to more, and better, scientific </li></ul><ul><li>coverage than ever before.» </li></ul>
  12. 12. <ul><li>«Scientists are blogging in ever </li></ul><ul><li>Increasing numbers, and the most </li></ul><ul><li>popular blogs draw hundreds of </li></ul><ul><li>thousands of readers each month. </li></ul><ul><li>A Nature survey of nearly 500 </li></ul><ul><li>science journalists shows that most </li></ul><ul><li>have used a scientist’s blog in </li></ul><ul><li>developing story ideas.» </li></ul>Science blogs
  13. 13. <ul><li>«Scientists are poised to reach </li></ul><ul><li>more people than ever, but only </li></ul><ul><li>if they can embrace the very </li></ul><ul><li>Technology that they have </li></ul><ul><li>developed.» </li></ul><ul><li>Nature 458 (19 March 2009) </li></ul>Science blogs
  14. 14. <ul><li>«Scientists and the institutions at wich they work are having more </li></ul><ul><li>influence than ever over what he public reads about their work» </li></ul>Science blogs «Altough science blogging did not start off as a business, there attempts to make it one. Since 2006, the publisher of Seed, a magazine about science, has gathered more than 100 science blogs on a range of Topics on to a single website, ScienceBlogs, and now pays its bloggers on the basis of how many hits theirs posts receive» “ Supplanting the old media”, Nature 458, March 09
  15. 15. <ul><li>Watts up with that (Best Science Blog, The 2008 blog awards) </li></ul>
  16. 16. <ul><li>Ciência ao Natural (Super Blog Awards 2007/2008, Education and Enviroment) </li></ul><ul><li> </li></ul>
  17. 17. Suggestions ® Concept by Paul Bradshaw, drawings by Alex Hughes
  18. 18. <ul><li>Use categories and keywords </li></ul>
  19. 19. <ul><li>Make your blog posts unique </li></ul>
  20. 20. <ul><li>Keep it short (unless it’s necessary…) </li></ul>
  21. 21. <ul><li>Post videos, photos and podcasts </li></ul><ul><li>(don´t use always the same format) </li></ul>
  22. 22. <ul><li>Be carefull with the titles </li></ul>
  23. 23. <ul><li>Reply to comments </li></ul>
  24. 24. Post a new content at least twice a week Use RSS feeds Have a niche Post some personal info that connects you to your readers Use news effectively in your niche Use weblinks Clear links and clear posts Don’t bee too technical Write so that is easy to read
  25. 25. How to get vistors to your blog ® Concept by Paul Bradshaw, drawings by Alex Hughes
  26. 26. <ul><li>::. Get listed on a blog directory </li></ul><ul><li>::. (, </li></ul><ul><li>, </li></ul><ul><li>Networked blogs (on facebook), </li></ul><ul><li>Technoraty) </li></ul><ul><li>::. Link the Blogs you follow </li></ul><ul><li>in a blogroll </li></ul><ul><li>::. Tag your blog posts </li></ul><ul><li>::. make your subscription </li></ul><ul><li>options prominent </li></ul><ul><li>::. Comment on related blogs </li></ul><ul><li>::. Write Effective Post Titles </li></ul><ul><li>::. Interviews </li></ul><ul><li>::. Quality content </li></ul><ul><li>::. Use Twitter and Facebook </li></ul><ul><li>::. Frequent posting. </li></ul>
  27. 27. Sílvio Mendes [email_address] Thank you very much.