Personal Branding Building Trust and Connections with Target Audience (By Swati Bhargava)

1. Mastering Personal Branding:
Unleash Your Authentic Self
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2. Swati Bhargava
Co-Founder :
Swati Bhargava, along with her husband Rohan Bhargava, has been a
driving force in shaping India’s affiliate marketing landscape. As Co-
Founder of CashKaro and EarnKaro, she has revolutionized online
shopping. With an Economics and Mathematics background from the
London School of Economics and experience at Goldman Sachs
London, she's showcased her prowess while working at Goldman Sachs
London's Investment Banking division. Swati's leadership led CashKaro
to become a 'Great Place To Work' reflecting her commitment to a
thriving work culture. Swati Bhargava's transformative journey and
relentless dedication make her a true trailblazer in Indian e-commerce.
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3. The Essence of Personal
Branding in the Digital Age
In today's digital world, personal branding is your unique identity in a sea of online
interactions. It involves shaping your values, skills, passions to stand out, building trust,
and fostering real connections. Just as businesses create brands, your personal brand
helps you leave a memorable mark and create meaningful relationships in the bustling
digital realm.
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4. From 0 to half a million followers
across social media channels
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5. Mastering Personal Branding:
5 Key Strategies for Success
• Take a conscious call to build your personal brand
• Identify your niche - what do you want to be known as
• Build your digital presence via active social media channels, press mentions, authored articles and
community participation
• Create content that helps grow your digital presence and resonates with your personality and
brand. Very important to be consistent with your content and keep it super authentic
• Engage and expand your network via speaking at events, forums, conferences. Always try to give
more than you get
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6. Don’t be afraid to be out there!
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