Beyond Transactions Cultivating Loyal Communities (By Tejal Bajla)

1. Tejal Bajla
Beyond Transactions:
Cultivating Loyal
Communities

2. 1. RALLY AROUND A CAUSE

3. 2. CREATE AN OPEN SPACE FOR
PEOPLE TO SHARE

4. 3. FIND THE RIGHT PLATFORM
FOR ENGAGEMENT

5. Facebook
Community and
Instagram Handle

6. 4. ONLINE V/S OFFLINE

7. Mommy Network Pop-up

8. OUR IN-PERSON VERTICALS

9. OUR COLLABORATIONS
Souíce- Instagram stoíies
Jio Wonderland The Mommy
Network Hi-Tea
The Mommy Network
Brunch
DIY Baking Workshop
with Le 15

10. 5. LEVERAGE USER-GENERATED
CONTENT

11. #FreedomtoFeed Campaign with Neha Dhupia

12. 6. TURN CUSTOMERS INTO
BRAND AMBASSADORS

13. 7. BE YOUR AUTHENTIC SELF

14. DON’TS TO BUILDING A COMMUNITY
1. Forced community creation
2. Big is not necessarily beautiful
3. Using community for valuation metrics
4. Linking content to commerce
5. Focusing on brand offering instead of what customers want

15. ROADMAP 2.0
2
2
Choose the Right
Platforms
4
4
Encourage
Engagement
1
Identify Your Target
Community
3
Develop Valuable
Content
5
Be Consistent
6
Measure and
Adapt

16. THANK YOU!