Re thinking Watsapp marketing in 2024

1. Re-thinking
WhatsApp Marketing
in 2024
How to unlock true WhatsApp Potential?

2. Challenging the Norms
Why Critical now?
Path to
Profitability
Funding
Winter
Cookieless
Future

3. WhatsApp is not glorified SMS
The Misunderstood Platform

4. WhatsApp is not glorified SMS
The Misunderstood Platform

5. Human in the loop
Merging Technology with Empathy

6. Human in the loop
Merging Technology with Empathy

7. Human in the loop
Merging Technology with Empathy

8. Full Funnel Tracking
The Data Insight Goldmine

9. Targeting Active Users
Quality Over Quantity
Remove
Dead Audience
Segment
Based Targeting
Align with
User Preferences

10. The Power of Sequences
The Pareto Principle
10,000 Contacts
Full Cohort
10,000 Contacts
Full Cohort

11. The Power of Sequences
The Pareto Principle
10,000 Contacts
Full Cohort
800 Contacts 320 Contacts
Those who are did not visit
9,200 Contacts

12. WhatsApp: Cost or Investment?
The 'Expensive' Myth
Email / SMS
WhatsApp

13. WhatsApp: Cost or Investment?
The 'Expensive' Myth
Email / SMS WhatsApp
Spend Return on Investment

14. Engagement, Not Just Sales
Farming vs Hunting

15. Lead Magnet for Bharat
From Numbers to Relationships
vs
20% Opens
1.5-2% Conversion
100% Opt-ins
90% Opens
6-9% Conversion
100% Opt-ins

16. Thank You.
Himanshu Gupta
Co-Founder
www.quickreply.ai
Connect at
himanshu@quickreply.ai
+91 - 7709 527 736