D2C Insider Elevate , Global Selling Summit Bengaluru - Worshop on Invitee referals by Siddharth Gupta

1. Siddharth@tagnpin.com /sidmarketing
Consulted 500+ Enterprises
Siddharth Gupta
15+ Years of experience building
scalable SAAS products for
Digital.
Founder & CEO
Siddharth@tagnpin.com
+91 9818393398

2. Siddharth@tagnpin.com /sidmarketing
“People are 4 Times More Likely
to buy a Product or service if
Referred by Friend’’

3. Siddharth@tagnpin.com /sidmarketing
33% Customer Acquisition
40% Customer Acquisition
Only channel of marketing to start
with
How brands succeeded global expansion

4. Siddharth@tagnpin.com /sidmarketing
Why Referral program
-
-
-
-
20% higher Sales
25% Higher Life Time Value
50% Lower cost of acquisition
50% higher visibility
- Right demography

5. Siddharth@tagnpin.com /sidmarketing
Enhanced brand reputation due
to word-of-mouth
recommendations
Perceived as customer-centric
and innovative
Brand
Reputation
Brands without referral program Brands with referral program
May appear less customer-focused or
innovative compared to competitors with
referral programs
Limited organic word-of-mouth
marketing and recommendations
Impact

6. Siddharth@tagnpin.com /sidmarketing
20% refer
5X Reach
50% Click rate
30% conversion
10-20% increase in sales

7. Siddharth@tagnpin.com /sidmarketing
3L per month reach via word of mouth
Case Study

8. Siddharth@tagnpin.com /sidmarketing
10% Digital account opens
through referral program
Case Study

9. Siddharth@tagnpin.com /sidmarketing
ANNOUNCE
Communicate
Customers about
Referral Program
Campaign
JOIN
Customer Enroll
(Join) Referral
Program via User
Identifier (Email /
Mobile / Other)
LINK
InviteReferrals
Genrates Referral
Link and Social
Share links /
Codes.
REFER
Customer Invite
Friends Accross
different Social
Media Options Like
Facebook, Email,
Whatsapp and
More.
TRACK
Friend Perform
events like
Purchase, Signup.
IR Track activities &
send reward to
referrer
Automatically.
Communicate Enrolment Link Generation Sharing Tracking

10. Siddharth@tagnpin.com /sidmarketing

11. Siddharth@tagnpin.com /sidmarketing
“Referral is a impulsive behavior.
Program visibility has more
influence than incentive itself’’

12. Siddharth@tagnpin.com /sidmarketing
Goal-Specific Rewards
Invite
10/-
Sync contacts
50/-
App Install
50/-
Signup
100/-
Purchase
200/-

13. Siddharth@tagnpin.com /sidmarketing
Reward Disbursement
01
Coupon
Codes
03
Paypal or
Wallet
02
E-Gifts
Vouchers
04
Loyalty
Points

14. Siddharth@tagnpin.com /sidmarketing
Multiple Tier Rewards and Milestone Tracking…

15. Siddharth@tagnpin.com /sidmarketing
Sync Contact
&
Win rewards..
Referrers can sync all their
phone/email contacts at once

16. Siddharth@tagnpin.com /sidmarketing
Referrer Leaderboard & Referral Statistics...
Giveaways for top referrers of the month (Referrer can check their own statistics)

17. Siddharth@tagnpin.com /sidmarketing
Share and unlock discount
Share Independence day
offer with friends and
unlock 20% discount

18. Siddharth@tagnpin.com /sidmarketing
Scan & Refer
to get referral Benefits..
QR code for
Offline stores

19. Siddharth@tagnpin.com /sidmarketing
Ecosystem
Promotional
Platforms
eDMs to be sent out to the existing
Database of customers
Facebook/Twitter Launch Post
Facebook App
Integration on website
SDK for Android and Iphone integration.
Email
Website
Mobile
Application
Social media

20. Siddharth@tagnpin.com /sidmarketing
Mobile responsive
landing page
Case Study

21. Siddharth@tagnpin.com /sidmarketing
Include campaign in the Newsletters
Include referral campaign in all the email communications as email footer

22. Siddharth@tagnpin.com /sidmarketing
Popup on payment success page

23. Siddharth@tagnpin.com /sidmarketing
Referral program over
whatsapp

24. Siddharth@tagnpin.com /sidmarketing
Mobile application
Set custom rules to
trigger referral
notification within
Application
Example :
1. Show popup if
user browsing
view for more
than 20
seconds.
2. Show popup
after 3 app
launches etc.

25. Siddharth@tagnpin.com /sidmarketing
Detailed Reporting

26. Siddharth@tagnpin.com /sidmarketing
Siddharth Gupta
Founder & CEO
Siddharth@tagnpin.com
+91 9818393398
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Thank You