D2C Insider Omni Channel - D2C Insider X Headphone Zone by Raghav Somani

2. I’m Raghav
F O U N D E R & C E O
A L S O K N O W N A S T H E
B E N E V O L E N T D I C T A T O R

3. A Little Bit About Me
B O R N & R A I S E D
I N C H E N N A I
B A C H E L O R S I N
B U S I N E S S
M A N A G E M E NT
P O L I T I C A L
P H I L O S O P H Y
B U F F
A I R L I N E
B A G G A G E T A G
C O L L E C T O R
P A S S I O N A T E
P A R T - T I M E
M U S I C I A N
I D L I S A M B A R
C O N N O I S S E U R

4. The
Headphone Zone
Story

6. 2 0 1
5
2 0 1
6
2 0 1
7
2 0 1
8
2 0 1
9
2 0 2
0
2 0 2
1
2 0 2
2
2 0 2
3

16. Headphone Zone
Today

17. Monthly Orders
850
0
Monthly Sales
4.5
Cr
Avg. Order Value
₹520
0
Avg. Visitors
Per Day
2400
0
Monthly Ad
Spends
₹30L
Avg. Cost Per
Acquisition
₹800 Return Rate
12%
Revenue from
Repeating
Customers
66%
Headphone Zone in Numbers
Conversion
Rate
1.2
%

18. The World’s Finest Audio Brands

19. Lessons
From Balancing
Offline & Online

20. 01.
Customers and
Products are
best understood
on the Shop
floor.

21. 02.
Retail Teaches
You Customer
Service

22. 03.
Scaling Up
Offline is Hard

23. 04.
An Online store
needs destination
to be the best.
Always.

24. 05.
Traffic Isn’t
Free. Spend
Money to Grow.

25. 06.
Building an Online
Community is
Great

26. 07.
Building an Offline
Community is Even
Better

28. 08.
Delight is easier
Online, but better
experienced
Offline.

29. 09.
Stories Travel
Faster Online.
Make them good.

30. Keeping In
Touch
H I N T:
U S E F A C E B O O K

31. 10.
Pay it Forward.
A Guy Falls Down
In a hole…