B2B in Social Media

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B2B in Social Media

  1. 1. B2B IN SOCIAL MEDIA How B2Bs Can Fit In Arge Roque, SEO/Social Media Specialist
  2. 2. SOCIAL MEDIA <ul><li>Websites that encourage community interaction </li></ul><ul><li>Provide a venue for sharing content </li></ul><ul><li>Give room for exchanging ideas </li></ul><ul><li>Market place for new partnerships </li></ul>
  3. 3. SOCIAL MEDIA Photo-sharing websites Video-sharing websites Slides-sharing websites Event websites Wikis Networking websites Blogs Forum websites Bookmarking websites
  4. 4. B2B in SOCIAL MEDIA <ul><li>Why take the plunge? </li></ul><ul><li>Brand awareness </li></ul><ul><li>Customer engagement </li></ul><ul><li>Competitive research </li></ul><ul><li>Leads generation </li></ul>
  5. 5. WHEN IS THE BEST TIME TO JUMP IN? NOW is the best time to take part in social media!
  6. 6. WHERE TO BEGIN? <ul><li>Before choosing which social </li></ul><ul><li>media channel you could get in </li></ul><ul><li>to, assess the resources that </li></ul><ul><li>you have. </li></ul>What available resources can I share to the public?
  7. 7. WHO’S GOING TO DO IT? <ul><li>Social Media Roles </li></ul>I have a need but don’t know how to get it. I can help you get what you need. <ul><li>STAKEHOLDER </li></ul><ul><li>owns the brand and the content </li></ul><ul><li>gives the go-ahead on social media strategies </li></ul><ul><li>reaps the benefits of these strategies </li></ul><ul><li>SOCIAL MEDIA SPECIALIST </li></ul><ul><li>formulates strategies to create a presence for the brand in social media </li></ul><ul><li>implements approved propositions </li></ul><ul><li>represents the stakeholder in social media </li></ul>
  8. 8. HOW DO WE DO IT? <ul><li>STEP 1: Create an account in your preferred social media website and </li></ul><ul><li>introduce your company. </li></ul><ul><li>STEP 2: Build your own network. Find like-minded individuals or groups and engage </li></ul><ul><li>them in a conversation. </li></ul><ul><li>STEP 3: Offer your company’s products and/or services as solutions to problems </li></ul><ul><li>which fellow members may have. </li></ul><ul><li>STEP 4: Share company-related content (news, videos, photos) which can provide </li></ul><ul><li>value to the community. </li></ul><ul><li>STEP 5: Maintain an always on presence by updating contributions on a regular basis. </li></ul><ul><li>STEP 6: Take part in community discussions as often as possible. </li></ul>
  9. 9. Always think of what you can GIVE rather than what you will RECEIVE from the community.
  10. 10. WHAT’S NEXT? <ul><li>Measure the effect of social media to your web traffic. </li></ul><ul><li>Determine the impact of social media to your ROI. </li></ul><ul><li>Tweak your social media profile as necessary. </li></ul>
  11. 11. THANK YOU 

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