1. CYNTHIA C. PUCKETT
2036 Stonebrook Cir. 303-503-5270
Mount Juliet, TN 37122
cyndiepuckett@hotmail.com
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In a business environment, integrity, efficiency, accountability and teamwork are the qualities of utmost importance. In me,
you’ll discover an innovative, competitive Financial Sales Executive with over 15 years of industry experience and proven
results. I am FINRA Series 7, 63, 66 and TN Life Insurance licensed, and Certified Funds Specialist (CFS) designated. Core
strengths include:
- Consultative Sales - Strategic & Tactical Planning - Institutional Asset Management -
Training/Mentoring
- Marketing/Branding - New Business Development - Team Building & Leadership - Project
Management
- Business Analysis - Policy/Procedure Formulation - Effective Communication - Public
Speaking
PROFESSIONAL EXPERIENCE
Curian Capital: Internal Regional Business Consultant
(2005 – 2010, 2012 – 2013 & 2014 - 2016)
Worked in tandem with Curian External Business Consultants, Financial Advisors, and Broker Dealer
Representatives to identify, develop and maintain new and existing relationships. I provided multifaceted asset
allocation analysis, complex portfolio construction guidance, and specialized advisor training by telephone, in-
person and via virtual presentations.
• Recognized by senior management for outstanding leadership in 2007, nominated multiple times for Internal
Regional Business Consultant (IRBC) of the year & ranked within the top 10 in sales production, activity/metrics
and asset retention.
• Created and maintained the “Curian Library” (an online resource center), and developed the IRBC training manual.
In addition, I also implemented a new streamlined sales process that enhanced territory zoning &
prospect/producer segmentation. These 3 key initiatives were utilized throughout the entire organization to
decrease the learning curve for new employees, increase sales production/efficiency and provided accurate
prospect/producer reporting.
• Launched several new IRBC training programs. Courses/topics include advanced territory management, effective
time management, appointment setting, and professional prospecting/selling skills.
• Represented the Curian Sales Desk as a Leadership Council liaison on multiple projects that improved cross
department communication, training and teamwork. Was utilized as a resource across multiple departments such
as marketing, sales support, key accounts, and institutional asset management.
• Mentored numerous colleagues providing ongoing training, guidance and support as needed. Topics include
professional/consultative sales techniques, time/territory management, SWOT analysis, and presentation delivery.
2. Curian Capital: Director of Internal Sales – Eastern Division
(2013 - 2014)
Managed a team of 15-20 internal business consultants, and accountable for the hiring, training and management
of all new sales employees in the eastern division. This was accomplished through consistent monitoring, training
and coaching, while operating at the highest level of integrity and compliance.
• Implemented a new tiered training process that provided internal sales consultants increased compensation and
potential promotion opportunities. The program consisted of various presentations, interactive computer based
training, group role play activities, exams and individualized evaluation/feedback.
• Collaborated with the western sales desk director to combine/host team sales meetings and training virtually to
promote uniformity and team comradery. Topics discussed include professional selling skills, effective prospecting,
dynamic listening skills, time blocking, and efficient use of sales tools.
Oppenheimer Funds: Regional Sales Representative
(2011 – 2012)
Developed new relationships & managed existing relationships with independent financial advisors and wire house
representatives in Orange County, CA. This was accomplished by proactively calling advisors to discuss the
current financial marketplace, identifying advisor/client needs, and introducing new sales ideas when appropriate. I
also provided financial advisors recommendations on various portfolio asset allocation strategies, and provided
Morningstar hypothetical comparison reports.
• Recognized for best sales idea and highest annual territory sales momentum in 2011. I generated over 310 million
dollars in new assets within various Oppenheimer mutual funds, surpassing our sales goal by 15%.
• Provided upper management instrumental feedback that led to the implementation of weekly internal conference
calls to keep all sales representatives informed of current economic forecasts and portfolio management changes,
dual monitors for all internal wholesalers, and the decision to change client management software from Seibel to
Sales Force during the summer of 2012.
Charles Schwab: Active Trader Senior Sales Specialist
(1999 – 2005)
Responsible for retail sales of active trader services, new business development, and active trading
software/strategy education. In addition, I provided project management support in creating new pricing models,
active trader marketing/advertising, and promoted all active trader software enhancements.
• Awarded top sales representative for the year in 2004 and consistently ranked within the top 5 in revenue and sales
within the organization throughout my tenure, while collaborating with senior management on atypical tasks and
projects.
• Developed a tracking and reporting system of new leads within the SEIBEL software program, and provided
training and querying support to all sales associates.
LICENSING & EDUCATION
FINRA Series 7, 63, 66 & TN Life Insurance licensed, Certified Funds Specialist (CFS) designated.
3. Metropolitan State University - Denver, Colorado: Speech Communications (Major) and Sociology (Minor)
The Center for Organizational Energy: Professional Selling Skills (PSS) certified.
Additional Training Programs Completed:
• Crucial Conversations & Accountability Program - VitalSmart Training Institute
• “CEO Solutions” Sales & Management Program - Sandler Training Institute
• The 7 Daily Habits Of Highly Effective People - FranklinCovey
• “In the Game” Corporate Training - Serano Kelley
• “The Power of YOU” for Professional Development - Keith Johnson