Creative Underworld [CU] Workshop for Entertainment Sector

1. Customized Casting & Grooming
Sense and Cinema Customized Production Workshop
Innovative Strategies &
a brand called entertainment
Brand Therapy
To Give Your Product
A Brand Potential
9172804095 | 9322087479
2B / 204 Hamara Ghar, Model Town
4 Bungalow, Andheri- w Mumbai- 53
www.senseandcinema.com
www.senseandcinema.blogspot.com
http://facebook.com/creativedon.jaff

2. Customized Casting, Grooming and
Introduction :
Workshop
 Sense and Cinema as the name speaks is an
ideologically driven outfit & a brain child of
raaja jaffrey. It was formed in the year 2007 &  A Customized Principal Casting for Cinema, TV
is a Member of AMPTPP. and TVCs.
 [CU] Creative Underworld Workshops for
 Our broader agenda is to establish the Cinema, TV, TVCs, Corporate, NGO’s and
company as a Mother Brand in Entertainment Education Sector.
sector by introducing & implementing ‘Cinema  Personalized Grooming & Coaching in Acting,
b4 Cinema format. Voice Culture & Theatre Therapy.
 Specific use of Urdu dialect, Poetic Speech &
 Our Science of Entertainment says i.e. Cinema Poetry in physical motion.
Primarily is the Business of Emotions & to
Shelf the Product a Very Mandatory Secondary Innovative Strategies & Brand Therapy :
Stage is Marketing & Calculations.
 Pre to Post Creative Strategy for Cinema, TV &
 As an Entertainment Brand Strategist we TVCs.
create full proof dynamic strategy for your
cinema & TV shows. We aim to build your  Campaign Writing & Direction TVCs, Radio,
product a Hot Property & talk of the trade & Print, OOH, Web etc.
TG, so you get back a sure ROI.  In film & Post Film Branding & Tie-ups.
 Alternative Advertising Campaign Through
On Ground activations & In-Vi-Mercials

3. Customized Casting & [CU] Workshop Customized Casting & [CU] Workshop
क्या और क्यों? क्यों? कसे?
ै
 Being a writer director I myself have faced the  From the very inception of the final draft
problem of unwanted junk candidate rallying (shooting script) I prefer to get involve For a 1st
in & around the office. hand brief of principal casting requirements
 Having an expertise in creative, technical and for the entire project.
actor coaching, I thoroughly understand the  having a in-depth practical knowledge of the
casting process & its importance. creative process & character designing my
 In my casting process I use the ‘RCFT’ right expertise allows me to contribute
candidate filtration technique. prominently.
 After taking the brief, I personally interact  My casting process truly fulfills the job of a
with the suitable candidates. Take a manual & qualified & experienced casting director, i.e.
then camera audition. Finally I conduct a brief from filtering the right candidate, auditioning
workshop session to coach them & prepare & designing the characters and finally
them mentally, as you require & then deliver coaching them through unique CU workshop
the final video to you. techniques.
 Further I conduct customized production [CU]  I aim to deliver the crafted characters which is
workshop for film & ad films. As per the film or certainly your vision & a perfect demand of
ad film [script requirements] I train & prepare the script.
the entire cast [TAG &Sx] before & on the
shoot to give your production ‘one take ease’.

4. Innovative Strategies & Brand Therapy
"The best stories don't come from “good
For vs. Bad” but from “good vs. Good.” [Leo Tolstoy]
Film & TV Sector
Let it be any sector, Companies spend
considerable resources to ensure that people
recognize their films & brands.
But the real payoff is achieved when people
connect with a brand at a level that transcends
recognition and enters their cultural
consciousness at an iconic level. And this is
what Sense and Cinema stands for.
We exist to explore ‘possibilities’ in
entertainment brand communication &
innovate consistently.

5. Sense and Cinema : नुस्खे
माया नगरी : Facts at a Glance
 How to break-away from star led system
& build a self sufficient cinema model.
Star System
 How to grab the end user’s mind space,
ररश्ते में तो हम तुम्हारे बाप लगते हैं ! where the stars rule.
Corporate System  How to experience & sell a never before
मुनीम जी, सब गगरवी रख दिया अब अंगठा ू experienced fresh perspective of cinema
कहााँ लगाऊ? ाँ  How to make a sensible film project hot
Formula Making & salable.
हम अंग्रेजों क ज़माने क जेलर हैं.
े े  How to reduce the excess cost burden to
make your project commercially viable.
Change is Knocking  How to create a stopper ad campaign &
चल धन्नो… ये तेरी बसंती की इज्जत का promos to pull the audience in theatres
सवाल है .. and more..
End User, The Victim Yes!
अनार कली, सलीम तुझे मरने नहीं िे गा और We Expertise to Deliver the Challenges
हम तुझे जीने नहीं िें गे. In Entertainment Sector.

6. Innovative Viral Commercials
 In-Vi-Mercial is a new terminology which defies our
nature of work, the actual product we deliver. This is
Sense and Cinema not a typical Viral video. From the very ideation to
execution, we have packaged it as a futuristic
a brand called entertainment format, thus we call it the In-Vi-Mercial.
 In-Vi-Mercials are designed & produced to meet
your futuristic requirements. They are shot on the
high end Digital or film cameras (as required). It
Alternative & Cost Effective begins from web, social media, 3G mobile as a Viral,
as soon as it catches the momentum it is converted
Advertising into the relative format to make the same a national
campaign on TV & Cinemas.
Activation & Viral : Approach
Innovative Viral Commercial  To seize Consumer’s attention we use Artistic
Gorilla approach, when and where they least expect
The Approach it and holding them captive until they’ve absorbed
the message.
Viral BaBa Gang  Freshness of Idea, appropriateness of medium and
the Captivating nature of contents are Sense and
Cinema’s mantra to involve the consumer and
generate quick ROI and a larger ‘mind equity’.

7. Viral BaBa Gang Sense and Cinema
Viral BaBa is an interactive advertising & on [CU] Services
ground activation wing of Sense and Cinema.
Branded Entertainment
It has a highly skilled & well equipped gang of
in film & post film branding | film & TV campaign
mass communication performers & specialized
strategy | film & TV content bank | customized
segment such as :
casting |
[CU] Workshop
Viral Mustandey | Viral Babes | Viral Amma
[CU] workshop & activity club for Education
Viral Taoo | Viral Bhabhi | Viral Chhotu | Viral
Sector & NGOs | customized workshops for ad
Aunty & so on.
films & bollywood
Activation
on ground activation | interactive brand shows |
live commercials | lunch break theatre | product
launch | cultural event | corporate event
Media & AV
ad film | corporate film | docudrama | news
capsules | packaged news | entertainment news
fillers | In-Vi-Mercial

8. Mahindra CRX 'हर सफ़र हर सड़क, बेधड़क'.
SAB TV 'अम्माजी की गली' & Brand Campaign.
Classic Basmati 'लम्बा िाना, लज्ज़तिार खाना'. And
many more..
Raaja Jaffrey has written more than 100 ad films for
[CU] : Mentor & Coach
Writer. Director. Strategist. Brand Therapist.
Theatre activist. Acting Coach. A Creative Leader
with 10 + years of Expertise & Proven Brand various Producers & Brands. As a director he got few
Credentials in Advertising, Entertainment and known ad films in his credential.
Media.
Entertainment - Member- Film writer’s association.
Advertising - Ex Creative Chief - mx advtg. Creative Associate Producer- Sense and Cinema. Ex Actor- DAT
Director- Span communications. Brand Musical rep, Habib Tavir’s Naya Theatre, NSD rep etc.
Therapist- GKB Optolabs. Creative Consultant- written, adopted & directed many academy award
Water BC & Saints & Warriors. winner shows. Conducted workshops in various states
Campaigns - Birla Plus 'हर ननमााण की जान'. for different sectors with the sole purpose of
Casper 'सारे मच्छर छ'. GKB 'ससर् नज़र नहीं,नज़याा
ू ा educational & social reformation.
भी'.

9. Script Bank – Sense and Cinema provides idea led fresh
contents for film & TV sector. rj has developed &
Our Expertise
written 25 feature film subjects in different genres & 5
idea led TV Shows. In Entertainment
recently he has penned screen play & dialogues for
Muzaffar Ali’s fun comedy. And a thriller for K Ravi .
 Ready to execute idea led fresh feature film & TV
content.
as an Acting Coach & drama instructor rj has been  In film & post film branding | Innovative
training to many new comers & bollywood & TV stars. marketing & campaign strategy.
 Customized casting | Personal grooming | Actor
Media- raaja jaffrey began his career from India Today training workshop & Production Workshop
he is Ex art & culture columnist of Sunday Mail NW.  Customized audi-show | Lunch break theatre |
as a leading journalist he has contributed for – ht ,TOI, Drama shows | Drama in education workshops.
Observer, Express & Sahara group.
In Advertising
 Insights & strategic development.
 Creative leadership & campaign writing TVC,
print, OOH, radio, web | Juicy hindi copy writing |
 Brand therapy | Innovation, alternative
advertising & ground activation.
 Project direction & presentation.