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A digital portfolio of Amber Rainwater Osborne, Graphic Design, Art Direction, Packaging Design, Apparel Branding

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  1. 1. { F R E E L A NC E & PROJ E C T WOR K } { PROF E S SIONA L DEV E L OPM E N T }Elevate Brands Freelance Art Director, December 2011 The Zabin Group Senior Designer, 2005-2006 & 2011Designed Sales materials for trade shows and website. Directed Art Department in designing and executing branding programs for apparel compa- nies including Juicy Couture, Lucky Brand, Candies, Hurley, and Jansport. DevelopedCrafty Kids Freelance Art Director November 2011-January 2012 design concepts directly with clients and created and delivered presentations with sales team.Package Design for new and existing products. Brand Licensing Team Design Manager, 2009-2011SELECT NY Design Agency Freelance Art Director, September-December Created and implemented retail brand-licensing campaigns for Fortune 500 brandsCollaborated, concepted and executed collateral branding materials for beauty brands: including Coca-Cola, Chick-Fil-A, Boys & Girls Clubs of America, Morris Animal Foundation,Clairol and Wella Professionals. and Fender Guitar. Developed concepts, brand elements, and style guides working with licensee teams across the country and executing with production facilities around the globe.Sonny Boy Studios Freelance Senior Designer, October 2011Designed packaging for beauty brand StarPro. Anna Griffin, Inc. Graphic Designer, 2008-2009 Produced concepts and proto-types for high-end paper, stationery, and craft supplyJBRAND Jeans Freelance Designer, September 2011 company. Managed short deadlines and high volume in a fast-paced environment toDesigned style guides for new RTW line debut. deliver campaigns with distribution to large department stores and boutiques nationwide.Spanx by Sara Blakely 2007 { E D U C AT I O N }Conceived and designed promotional package for ASSETS brand launch. Portfolio Center Atlanta,GA 2002-2003 Post Graduate Graphic Design AIU of London London, England 1999 Fashion Design Summer ProgramZeesman Communication 2005 Auburn University 1995-1999 Bachelor of Science Fashion DesignDesigned layout and coordinated production of technical manuals for client Toshiba. {COM PU T E R K NOW L E D GE }TZ Case International 2004 CS5 Quark PowerPoint Microsoft Office Dreamweaver MAC & PC platformsDesigned a full line of makeup cases and packaging materials from concept to completionincluding logo, product photography, and promotional and retail collateral. {SKILLS}Imagine Design Studio 2002-2003 Print Design . Typography . Branding Identity . Packaging . Apparel Branding . PhotographyDesign Assistant to the Creative Director working on accounts including Mercedes Benz Dealers. Trend Forecasting . Point of Sale . Letterpress Catalog & Collateral Design . Art Direction Product Application . Brand Strategy . Licensing Design . Style Guides . Screenprinting . WebDon Mahmood Fashion 1999Designed and coordinated clothing designs for menswear line and fashion shows. learn webFashion Designer Store Manager Apparel Branding Collateral to enrichat Don Mahmood and Sales at bebe Jr. Designer & Lead Designer my career Designer at AZI Wedding & at SPANX Mid-Level Apparel Jr. Designer at Package Designer Invitation Design Designer at Branding Store Manager at GAP Imagine Studio at TZ Case with Letterpress Anna Griffin Sr. Designer at AZI 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Portfolio Center-won silver Freelance at Real Estate- Design Manager several and gold awards for student work Zeesman Design Interior Construction Brand Licensing Team freelance & Real Estate Agent projects Produced & conducted student work fashion shows featured in CMYK
  2. 2. { H A N G TAG A N D L A B E L D E S I G N S }
  3. 3. { PAC K AG E D E S I G N F O R P E T C O A N D M O R R I S A N I M A L F O U N DAT I O N }
  4. 4. { J U N I O R L I N E F O R KO H L S D E PA RT M E N T S T O R E }
  5. 5. { SA LO N STO R E P RO M O TO O L K I T }
  7. 7. {STYLE GUIDE FOR LICENSING CLIENT} LICENSING STYLE GUIDE YOUR PURCHASE HELPS YOUR PET & OTHER ANIMALS ENJOY LONGER, HEALTHIER LIVES Creating a healthier tomorrow for animals worldwide Presented by Brand Licensing Team on behalf of the Morris Animal Foundation February 2011 Morris Animal Foundation Style Guide Packaging and Legal Information Packaging Information NOTE: from bottom. Below is a representation of packaging that is fully branded Morris Animal All typography and logo to be 1/8” from left and right sides minimum. Foundation. These guidelines are to be strictly followed. The front is to be used All double dotted lines are .5 points as is, authorization needed to change from guideline. The back is designed to Legal Information Include the following Morris Animal Foundation legal language for all packaging Typefaces & hangtags: Century Gothic Stag Please make sure to check with your veterinarian before use. Morris abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Animal Foundation’s name and emblem are used with its permission, ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ which in no way constitutes an endorsement, express or implied. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTU VWXYZ X% of the purchase and /or wholesale price of this product goes to the 0123456789 0123456789 Morris Animal Foundation. Color Palette © 2011 Morris Animal Foundation, Denver, CO. All rights reserved. Morris Animal Foundation and BLT are not responsible for Trademark or Copyright research or development. If new copy is written, it is the licensee’s responsibility to verify its availability. Without exception, Morris Animal Foundation has to approve ALL copy changes. Please plan accordingly. It is the responsibility of the licensee to make Pantone 7408U 1785U 382U sure the above number is correctly shown. Morris Animal Foundation logos and taglines must have ®. Belly Band front panel: A healthier MORRIS ANIMAL FOUNDATION helps animals enjoy longer, healthier lives by advancing health and welfare for companion animals, horses and tomorrow wildlife worldwide. Our studies have back panel: led to breakthroughs in diagnostics, treatments, preventions and cures lock up #1 for animals that have benefited animals on every continent. To learn more, visit ® tagline and Morris front panel: back panel: Pet First Aid Kit For Cats and Dogs image centered lock up #2 This pack includes: alcohol pads, povidone First aid supplies has been providing iodine, insect sting relief pads, antiseptic professionals with top-quality medical towelettes, scissors, tweezer, antibiotic product info ointments, splinter removers, tape roll, front panel: front panel: cotton-tip applicators, sterile eyewash, sterile gauze, heavy trauma pads, latex gloves and medical supplies available, ensuring our customers that they can count image centered image centered back panel: and 3/4” from left and 3/4” from lock up #3 right logo with mural front panel: PRODUCT INFORMATION lock up #1 back panel: product info YOUR PURCHASE HELPS YOUR PET front panel: lock up #4 & OTHER ANIMALS ENJOY LONGER, HEALTHIER LIVES lock up #2 legal info and Please make sure to check with your veterinarian before use. Morris Animal Foundation’s name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied. front panel: Creating a healthier tomorrow messaging upc X% of the purchase and /or wholesale price of this product goes to the Morris Animal Foundation. for animals worldwide © 2011 Morris Animal Foundation, Denver, CO. All rights reserved. lock up #3 NOTE: for wildlife back panel: Logo,slogan & To learn more, visit use 2.2 website front panel back panel page 10
  8. 8. { C O N C E P T PAC K AG I N G F O R L I C E N S I N G P I T C H }
  9. 9. { S E L F P R O M O T I O N PAC K AG I N G }