Making an effective ad film requires careful planning and execution across several key aspects: 1) Defining the target audience and ensuring the message will connect with them in order to maximize effectiveness. 2) Crafting an engaging story that communicates the brand's message clearly and leaves an impression. 3) Designing high quality production elements, like visual style and cinematography, that enhance the message. 4) Assembling a skilled cast and crew to translate the director's vision into a polished final product. 5) Managing the budget constraints to fully realize the creative vision without compromising quality.

1. Making of an ad film
Lee ColesCreative DirectorandFounderof We Sprinkle clearlyexplaininghere aboutthe processto
create a radical ad film.We have includedaWe Sprinkle Show Reeltogive anideaof the impact a
goodvideocan have.
If you work in filmmakingforadvertising,youclearlyunderstandthe importance of havingvideo
assetsinyour marketingarsenal.Afterall,videosgenerate 1200% more sharesthan textandimages
combined.Nevertobe ignoredare the well-informedof the variousstepsthatgointocreating
brandedvideosthatcan change the dynamicsof a Brand as well asthe impact ithas on the market.
Aspectstolookat:
Target Audience
The needto define the audience that’sgoingtoconsume itisof vital importance,like whoare you
makingthe filmforand theirsensibilitiesthatyouare goingto cater to.We needtounderstand
whatthe audience wantsandgive ittothem.The message of the brandshouldhave a connection
withthe audience totargetthemmore effectivelyandproactively.The adshouldbe crisp,to the
pointand grippingtobe able to be a attentionmagnet.
Story Telling
Thisis the part that will weave the bondbetweenthe brandandthe message.Communicationmust
be clear,sharp and shouldbe suchthat itlingersinthe mindof who seesit.Asan ad filmmaker,Lee
Colesisthe Creative DirectorforWe Sprinkle whobringsafreshangle andthat’sa verycrucial part
as we needto create a huge impactin a short durationof an ad.Alwayskeepinmindthatyouhave
a target audience thatneedstofeel whattheyare seeing.
Production Design
ProductionDesignisanotheraspectthatif done the rightway will change the wayyourad is going
to look.Itplaysa veryimportantrole be itrustic,vintage,modern,cyberpunkora fashionfilm.The
lookand feel enhanceswhatimpactthe adwill have onthe viewer.The director’smostimportant
role isto visualize the storyandtobe able torecreate it ina physical form.

2. The cast and crew
The cast andcrew isthe core and isthe pillarthatisgoingto holdthe entire processtogether.The
cast is the face of the ad and the brand itis carryingon itsback and the crew isitsbackbone.The
sync of a team of professionalshelpsintranslatingadirector’svision intoreality.Eventhe smallest
challenge inthe processcanbe overtakenbya crew that workstogetherandmake the process
seamless.
Budget
Elephantinthe room,the budget,letstalkaboutit.The budgetdecideswhatresourcesyoucan
funnel intoyouradand it playsa vital role inthe completionof the ad.The scriptdemandsa
particularscale intermsof location,lights,models,CGIbutdue to constraintsyoumay have to cut
downincertainareas ina waythat doesn’tthe alterthe final visionof the brand.Insuchcases,Lee
Colespersonallyfeelsit’sbettertomouldthe scriptaroundthe budgetinaccordance withthe vision
of the brandrather than cuttingcorners.
Adscarry the visionof a brandin the marketand We Sprinkle isone suchcreative Studiowhichhas
pushedboundariesinthe realmof adfilmmaking.