Wellness 7 Tobacco Project Mixed Messages RubricCRITERIA                              EXEMPLARY                           ...
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Mixed messages-project-rubric

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Mixed messages-project-rubric

  1. 1. Wellness 7 Tobacco Project Mixed Messages RubricCRITERIA EXEMPLARY PROFICIENT DEVELOPING EMERGING Comments A A- B+ B B- C+ C C- D+ D D- 94% 88% 76% 64%CREATIVITY  New design clearly displays an anti-  New design clearly displays an  New design displays an  New design smoking message based on the original ad anti-smoking message anti-smoking message is incomplete.Re-Designed and displays excellent original thought. based on the original ad and shows some based on the original ad but lacks visualAdvertisement: original thought. appeal and original thought.  Lacks imagination, Effective  Shows excellent imagination, insight and insight and style. Creative style.  Shows some imagination, insight and  Shows minimal imagination, insight and Presentation style. style.  Elements of the  Adverts and written paragraphs are task are missing 10 points neatly mounted and presented  Adverts and written paragraphs are  Adverts and written paragraphs are neatly presented poorly presentedCOMMUNICATION  The audience is given a detailed and  The audience is given a well- written  The written explanation the audience is  Written well-written explanation of how tobacco explanation of how tobacco companies use given lacks clarity of how tobacco paragraphs areWritten paragraphs: companies use advertising techniques to ad techniques to sell their products. companies use ads to sell their products. incomplete. Language sell their products.  They are able to state what changes Informative were made to the original advert.  Written paragraphs are written but lack  They are able to explain what changes clarity about the changes they made to the10 points were made to the original advert.  Written paragraphs provide an original ad. understanding of why they made these  Written paragraphs provide a clear and changes. thorough understanding of why they made these changes and they explain their message.CRITICAL THINKING  New design shows excellent use of  New design shows good use of refusal  New design inadequately shows use of  New design does refusal and decision making skills to show and decision making skills to show an refusal and decision making skills. not show the use ofRe-Designed a very effective anti-smoking message. effective anti-smoking message. refusal skills.Advertisement:  Personal avoidance, facts about Reflection  They are able to clearly explain with  They are able to clearly explain smoking and refusal skills is rushed and  Personal Refusal skills insight and empathy about personal personal avoidance, facts about smoking lacking thought avoidance, facts avoidance, facts about smoking and refusal and refusal skills about smoking and 10 points skills refusal skills is incomplete

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