Harry Potter - Case Study

1. HARRY POTTER
Case Study

2. About Harry Potter
 Directed by; Chris Columbus (1-2), Alfonso
Cuaron (3), Mike Newell (4) and David Yates
(5-8).
 Produced by; David Heyman (1-8), Chris
Columbus (3), Mark Radcliffe (3), David
Barron (5-8) and J.K Rowling (7-8).
 Screenplay by; Steve Kloves (1-4, 6-8) and
Michael Goldenberg (5).
 Staring; Daniel Radcliffe, Rupert Grint and
Emma Watson.

3. About Harry Potter
 The distributer for Harry Potter is Warner Bros.
Entertainment.
 Production company; Heyday Films (1-8) and
1492 Pictures (1-3).
 Budget (total 8 films) - $1,155,000,000.
 Box office (total 8 films) - $7,723,431,572.
 The most resent movie (Harry Potter and the
Deathly Hallows: Part 2) was released in 68
countries.

4. Why Is It Successful?
 Some of the reasons why Harry Potter is so successful
is because;
• It’s a good product.
• It has emotional involvement.
• There is the word-of-mouth marketing and a major
online buzz.
• They used Tease and perpetual marketing.
• They have brand consistency and restraint.
• There’s a classical story of good vs. evil, awkward
adolescence and friendship – which we can all relate to.
• There’s magic, humour and suspense – which means a
recipe for success.

5. How Has Harry Potter Used
Convergence?
 Harry Potter started off as a book series.
 While the books were being released the Harry
Potter movies were being released.
 In-between all of the books and movies there was
merchandise for all of the fans to buy.
 There was even a Harry Potter theme park
opened up in Universal studios in Florida.
 Pottermore is an online interactive website where
people can read the books.
 There is even the Harry Potter studios where
people can go round and see some of the set and
costumes used in the movies.

6. How Has Harry Potter Used
Synergy?
 From the movie some of the ways the Harry
Potter movies can be watched are through;
• DVDs.
• Netflix.
• Blu-ray.
• On a tablet.
• Through a PS3/4.

7. When Did The Transition Start And
How Did It Evolve? The Books
 The first Harry Potter book (Harry Potter and
the Philosophers Stone) was released in the
UK on the 26th June 1997.
 The seventh and last Harry Potter book (Harry
Potter and the Deathly Hallows) was released
on the 27th July 2007.
 Over 400 million copies of the Harry Potter
books have been sold worldwide and
translated into 67 languages.

8. When Did The Transition Start And
How Did It Evolve? The Movies
 The first Harry Potter movie (Harry Potter and
the Philosophers Stone) was released in the
UK on the 16th November 2001.
 The last Harry Potter movie (Harry Potter and
the Deathly Hallows – Part 2) was released in
the UK on the 15th July 2011.

9. When Did The Transition Start And
How Did It Evolve?
 Wizarding World of Harry Potter was
announced on the 31st May 2007.
 It then opened on the 18th June 2010.
 Pottermore is a website where people can
read the Harry Potter books in an interactive
way.

10. Who is the target audience and
how does is reach them?
 The original target audience for the Harry
Potter books were for children aged 8-12, this
was shown in the books because of the bright
and colourful book covers.
 It then became clear that people above this
age enjoyed Harry Potter as well, therefore the
publishing company (Bloomsbury) change the
front covers of the books so that they were
more dull and sophisticated.