This document summarizes a workshop on building an intrapreneurial culture. It discusses how digitalization is shrinking the learning zone and forcing companies to innovate more quickly. It then covers defining corporate culture, mapping a company's current culture and desired future culture. An example of how a neuroscience academy can expose employees to new ideas to drive innovation is discussed. The workshop concludes with participants discussing how to transfer the learnings to their own organizations.

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Learning zone: Digitalization shrinks the learning zone
Panic Zone
Learning Zone
Comfort
Zone
Panic Zone
Learning Zone
Comfort
Zone
Learning zone

2. Zurich, 27. April 2016, Katharina Hedderich, Moritz Ettl,
Matthias Henrici, Stefan Hoch
How to Build an
Intrapreneurial Culture
Corporate Startup Summit 2016

3. Transfer to Reality
3
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship Culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Agenda
Workshop
Example
Workshop
Tool
My name is…
Examples
Interaction
Methode
Tool

4. 4
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda
My name is…

5. MUNICH MAINZ
Safari Consulting
15 Jahre
Innovationen realisieren
+ 1 Inhaber
+ 25 Mitarbeiter
+ 250 freie Berater

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Safari Offerings: Agile Business Development
Know How
Infusion
Customer
Insight
Innovation Teams
& Experts

7. Safari References

8. 8
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda

9. Scaling and speed in corporation  Square pegs into round holes?
Let‘s meet the target audience: Me, myself and I.
 Who cares about the user?
It‘s all about the people.  It really is. 9
XXX XXX, Intrapreneur, 24
5 years with a corporation
2,5 years on an intrapreneur track
- 1,8 M€ invested
- 2 platforms launched
- 250.000 participants on the platforms
- 60+ B2B customers acquired
- Multiple innovation awards
Leaving the company today
What‘s wrong
with corporate
intrapreneurship?

10. 10
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda

11. What is corporate culture?
What are the elements?
11
Discuss with your neighbour
Definition
Corporate culture =
the values, beliefs, and behaviors
practiced in an organization.
Formed over time because they
are rewarded or punished
(i.e. by formal and informal rules,
rituals and behaviors)
Source: A. Osterwalder, D. Gray

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Culture Map
Source: A. Osterwalder, D. Gray. More details: http://www.der-innovationsblog.de/mit-der-culture-map-zur-innovationskultur/
Outcomes
Behaviors
Enablers
and
blockers

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From As-Is-Culture to To-Be-Culture
Source: A. Osterwalder, D. Gray. More details: http://www.der-innovationsblog.de/mit-der-culture-map-zur-innovationskultur/
As Is Culture
To Be Culture

14. Outcomes
Behaviors
Enablers
and
Blockers
14
As-Is Culture Map
Limited tech
expertise
Delayed Inno
Launches <X% revenue of
young products
Linear processes
Centralized
Decision Power
Silo ThinkingResistance to
new ways
Protecting
current business
Comfort Zone
Decisions
based on mgt
believe

15. Outcomes
Behaviors
Enablers
and
Blockers
15
To-Be Culture Map
Knowing the
possibilities
Reduced
innovation risk
Future ready
company
Motivated
Intrapreneurs
Retention of
innovation talent
Agile processes
>X% revenue of
young products
Customer
Insights
Just doing it
Intrepreneurial
Thinking
Academy
Approach
Digital Mindset
Explorative
Methodologies
Customer
Centricity

16. 16
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda

17. Digitalization and Economics of Digitization
„Digitalization is the adoption or increase in use of digital
or computer technology by an organization, industry,
country, etc.”
Source: Oxford English Dictionary
„Digitization is the process by which technology lowers
the costs of storing, sharing, and analyzing data.
This process has changed how consumers behave,
how industrial activity is organized, and how
governments operate.“
Source: https://en.wikipedia.org/wiki/Economics_of_digitization, 21. Feb 2016
17

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Learning zone: Digitalization shrinks the learning zone
Panic Zone
Learning Zone
Comfort
Zone
Panic Zone
Learning Zone
Comfort
Zone
Learning zone

19. Current Business
Time horizon: 0-1 year
Focus: Operations
Impact:
Business Functions
Example:
Customer insights for
touchpoint optimization or
campaigns
Next Generation
Time horizon: 1-3 years
Focus: Industry
Impact: Business Model
Example:
New customer journey or
digitalized product options
New Business
Time horizon: 3-10 years
Focus: Technology
Impact: Market
Example:
Joint innovation project in
new business area or
self-disruption based on
new technologies
19
Business impact of digitalization in three horizonts

20. Framed structure
Program management, standardized curriculum, integrated in portfolio mgt
World leading thinking
Experts, companies, research facilities
Tech and culture Experience
Site visits, future lab, immersive roleplays, field reports
Impact analysis
Interactive workshops, real world case studies and collaborative projects
Peer learning
Classes across and within industry and business function, on-site and on-line
20
Four academy best practises

21. Zürich, 27.4.16, Matthias Henrici
Neuroeconomics
The future of our brain

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24. Singularity
Moores Law

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tDCS is no Vodoo any more
Transcranial direct current stimulation modulates neuronal activity and learning in pilot training. Frontiers in human neuroscience
Choe.J., Coffman, B.A., Bergstedt, D.T., Ziegler, M.D., & Phillips, M.E. (2016)

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45. 45
tDCS is no Vodoo any more
Transcranial direct current stimulation modulates neuronal activity and
learning in pilot training. Frontiers in human neuroscience
Choe.J., Coffman, B.A., Bergstedt, D.T., Ziegler, M.D., & Phillips, M.E. (2016)

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It‘s not a question it‘s a fact: AI will be the key-technology of the
future. Though the steps between are interesting too
1) Psychology is the science to observe and to research natural
intelligence
2) Neuroscience researches the „wetware“ of natural intelligence with all the
implications for the future of AI hardware  neuronal networks, quantum
computing, etc

47. Current Business
Time horizon: 0-1 year
Focus: Operations
Impact:
Business Functions
Example:
Customer insights for
touchpoint optimization or
campaigns
Next Generation
Time horizon: 1-3 years
Focus: Industry
Impact: Business Model
Example:
New customer journey or
digitalized product options
New Business
Time horizon: 3-10 years
Focus: Technology
Impact: Market
Example:
Joint innovation project in
new business area or
self-disruption based on
new technologies
47
Academy example: Neuro Science
Customer
Insights Need Expose team to
newest break
throughs
Customer
Insights
Behaviour

48. 48
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda

49. 49
Workshop: Learning Journey to impact Culture

50. 50
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Transfer to Reality
Agenda

51. Brief statement to your current state of mind
• Your impression of the discussed subjects…
• Your key take away of todays workshop…
• Your implementation ideas in todays context…
51
Tranfer to reality

52. Transfer to Reality
52
Welcome
Impulse: Intrapreneurship – Personal Conclusion
Workshop: Intrapreneurship Culture
Impulse: Digital Mindshift and Intrapreneurial Thinking
Workshop: Learning Journey to impact Culture
Agenda
Workshop
Example
Workshop
Tool
My name is…
Examples
Interaction
Methode
Tool

53. MÜNCHEN
Safari Consulting
Dachauer Straße 42
80335 München
T: +49 89 21666-880
info@safari-consulting.de
MAINZ
Safari Consulting
Taunusstraße 59-61
55118 Mainz
T: +49 6131 32718-140
info@safari-consulting.de
53
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