Boosting passion for innovation and new business at Bosch by Dr. André Hedler, Vice President “Home of Innovation and Start-ups” @ Bosch Automotive Electronics Can you imagine being an intrapreneur within a tech giant full of 130 years incredible history? After many years of experience we know the little secrets and pitfalls on how to innovate and to create market leaders. We spark enthusiasm for new things and embrace change, we lead Bosch.