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From Innovation to Wealth Creation - Getting Closer to Customers Faster

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Walter Adamson
Walter Adamson

My opening presentation at the AIMIA Innovation and R&D Conference May 2010 Melbourne, Australia. http://www.aimiainnovation.com

Economy & Finance
1 of 26
From Innovation to Wealth Creation – Getting Closer to Customers Faster Walter Adamson CEO, NewleaseG2M
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Low Down and Dirty
The Low Down : business innovation must satisfy the fundamental criteria of wealth creation Out reach to Customers and Knowled ge of Competitors and Markets Innovation Commercialisation (DILIGENT) Invention
Loop Speed Matters Most ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/startuplessonslearned/2010-04-23-startup-lessons-learned-conference-welcome-slides-by-eric-ries-sllconf
And the Dirty IDA FCS SBP ADC TRP PMR MVP CPA
Question Time ,[object Object],[object Object]
Starbucks ,[object Object],[object Object],[object Object],[object Object],http://www.walteradamson.com/2009/08/my-starbucks-ideas-action.html
The Startup Bus ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/dekrazee1/sets/72157623595200638/
Customer Development ,[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/sblank/why-accountants-dont-run-startups-sllc
Getting down to Social Business
Social Business Word of Mouth http://customerinsightblog.wordpress.com/2008/10/14/my-starbucks-idea-what-starbucks-customers-really-want/
50X Impact !!! ,[object Object],[object Object],[object Object]
Social Business Social Media as Customer-Driven Innovation
Customer Development http://www.slideshare.net/jeremiah_owyang/social-crm-the-new-rules-of-relationship-management
Social Business Overcome the Myths
Myth: Social Media not for B2B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myth: Facebook not for business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW TO Organise a Plan Find the People Manage your Time Action
Think! Form! Storm! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Find & Focus on People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Manage your Time ,[object Object],[object Object],[object Object],[object Object]
Action ,[object Object],[object Object]
OR! Become a bank ,[object Object],[object Object]
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