Music promotion in the 21st century

1. -Music Video
-Website
-Digi Pack

2. Unit 3 G324: Advanced Portfolio in
Media (50% of A2)
 This coursework unit is based around the Music
Industry and enables candidates to engage with
contemporary media technologies to produce a media
portfolio through a combination of two or more media
and then present their research, planning and
evaluation through an online blog. It enables
students to develop the skills of presentation that are
required for further study at higher levels and in the
work place.

3. Unit 3 G324: Advanced Portfolio in
Media (50% of A2)
 Students will be required to work in groups to develop a
promotional package for the release of a new album, to
include a music promo video and two further artefacts, a
website and digi pack.
 ASSESSMENT: Marking is out of 100.
-20 marks for research and planning
-60 marks for practical work
-20 marks for evaluation
This unit presents a development of the skills from Unit One
and is also internally assessed and externally moderated.

4. Expectations For The Year
 Come prepared to every lesson with any equipment which
may be required.
 Complete all set work/tasks that are set by the Teacher.
 Contribute to the lesson and discussions as much as
possible.
 Make sure any homework tasks that are set are completed
by the deadline e.g blogs are up to date.
 If for any reason you miss a lesson please come to see us so
that you can catch up on missed work.
 Please talk to us if there is anything you are not sure of or
don’t understand.
 Make full use of the course and have FUN!

5. Early History – Modern Day

6. Early History
 Music and Moving
images have long gone
together.
 1920’s and 1930’s
Experimental film
 The Musical as a film
genre. (1930’s-1050’s)
 The ‘Soundies’- Early US
Jukebox (1940’s)

7. Scopitones
 French Version of Video
Jukebox
 Popular in the early
1960’s
 Model for music promo

8. 1960’s Promo’s
 'A Hard Days Night‘ and
other ‘rock’ films.
 Lots of artists made films
e.g The Beatles, The Who,
Bob Dylan
 Many were influenced by
drugs.

9. 1970’s Promo’s
 Top of the Pops started
to use Promo’s.
 Substitute when a band
or Artist were on tour.
 Still very experimental
Examples include
 David Bowie: The Jean
Genie (1972)
 Queen: Bohemian
Rhapsody (1975)

10. Pre MTV Music Shows
 American Bandstand
(1952)
 Top Of The Pops (1964)
 The Monkees (1966)
 SoulTrain (1971)

11. Beginnings of MTV
 Launched in 1981
 Artists began to take the
need for Promo for every
release seriously.
 Promo boom in early 80s
 Changes to Technology
and a gap in the cable
market.
 Acts such as Madness
and Madonna used MTV
to promote releases.
 First Video to air on
MTV??

12. MTV Breaks The Boundaries
 Michael Jackson become the first
black artist to air his music video on
MTV.
 Michaels record label had to
threaten to remove all their artists
from the channel unless they aired
his video for ‘Billie Jean’ in 1983
 Thankfully they agreed and later
that year Michael aired a world
exclusive of his 14-minute music
video for ‘Thriller’
 Thriller has since become one of the
most influential music videos of all
time.
 MTV started as a music channel
promoting mainly rock artists.
 In 1985 Rap Artists Run-DMC
covered Aerosmiths ‘Walk This Way’
 The collaboration between the
Artist in the Music Video helped to
bridge the divide between MTV and
music genre.

13. The 90’s
 The 90s saw music videos
become a norm when
promoting releases.
 Artists wanted to have the
best video out there and did
all they could to make sure it
was.
 The most expensive music
video of all time aired in 1995,
a collaboration between
Jackson siblings Michael and
Janet, their single ‘Scream’
cost $7,000,000 to make.
 Artists were also choosing to
work with big name directors
to create their music videos.
 E.g Spike Jones directing
Fatboy Slim ‘Weapon of
Choice’.

14. The YouTube Generation
 Youtube launched in
2005
 This made Music Video
accessible to millions of
people all over the globe.
 In 2010 Lady Gaga
became the first Artist to
reach 1 Million views on
her Music Video for
‘Poker Face’
 The most viewed music
video of all time (as of
April 2015) ...

15. HEY SEXY LADIES!