Further exam board guidance. Audience research. Examples from previous years.

2.  Working with a partner look at the following examples;
 Music Video and Blog:
http://nesreena2musicvideo.blogspot.co.uk/search/label/Final%20
Video
 Film Trailer and Blog: http://continentalpictures.blogspot.co.uk/
 Short Film: https://www.youtube.com/watch?v=koiuQNFunWk
 Music Video and Blog:
http://latymermusiccharlotteameliahollylaura.blogspot.co.uk/
 Soap Opera Trailer and Blog: https://ncrafts.wordpress.com/a2-
media-studies-unit-g324-advanced-production-portfolio/2012-
2013-archive/5667-melissa-north/
 Documentary and Blog: http://seshps.blogspot.co.uk/
 Make notes on elements that you would like to use in your own
work.

3. 1. Forms & Conventions
 Genre conventions
 3-5 in-depth similar text analysis and conclusions drawn
2. Target Audience Research
 Minimum of 10 questionnaires with analysis & conclusions drawn.
 Target audience research and audience theory
 Contemporary media landscape
3. Subject Matter Research
 Research into the text, genre etc. with conclusions drawn.
 Research into ideas / mise-en-scene, shooting & editing styles, fonts etc. you will be
using.
4. Representation issues
 Research into specific, relevant theory e.g. Ideology, Representation, Star Image &
Power & Conclusions drawn using Analysis
5. Institutional Context & Professional Practice
 Indie v major, professional job roles, film/magazine/game etc. company

5. June-Sept
 Research and planning for main and ancillary
tasks
Sept-Dec
 Detailed pre-production work
 Shooting and editing in preparation
 Finish main and ancillary pieces
Dec-Feb
 Feedback on products
 Evaluation
Feb-June
 Exam prep
Using the Sample
Plan for A2 G324
in; O:Media
StudiesA LevelA
Level, create your
own research and
planning timeline.

6.  You need to understand the demographic or audience profile for
your texts, so you can focus efficiently for your target audience.
Who might consume your product?
 age
 sex
 income level
 education
 tastes in film/tv genres
 tastes in music
 magazine/newspaper of choice
 class
 considering technological convergence, the platform they would most likely access
your text
 where in the media, including WEB 2.0, they might find out about your film. This
would include social networking sites, like Facebook, etc
 Plan a series of meaningful questions which will help you identify
audience needs and expectations.

7. https://prezi.com/2qu95_ti-pef/questionnaire-results-target-audience/

8. After conducting my target audience research, I
have created the ideal person who would enjoy my
type of music video. I have taken information
from my questionnaire results and have created a
profile where all the answers have been merged
into one person. For example, my ideal target
audience would be a young female who may be a
student at school/uni. I have selected this
information based on the majority of
my participants being female between the ages
16-20. She also attends music festivals where she
enjoys seeing a variety of different music artists
perform on one stage instead of going to
individual concerts. Her favourite film is Love,
Rosie, a romantic drama with a strong narrative
following two friends falling in love.
This person would be my ideal audience member
as she represents my questionnaire results and
would be a true representation of a person who is
a fan of this music genre. Putting all this
information into one place makes it easier for me
to imagine who would listen to my chosen song
and what direction I should take in order to create
my final product.

10. Primary Research
 Distribute a questionnaire to a specific target audience.
 Use a variety of open and closed questions.
 Use a focus group to discuss ideas and give feedback at
different stages.
 Analyse your findings to identify what should be included
in your final products
Secondary Research
 Analyse a variety of related media texts.
 Use a variety of sources i.e. websites, journals, media
products.
 Cite research sources accurately i.e. name and date of
websites accessed, name and publication year date of
journals used.

11.  Had a broad range of research and identified target audiences
early on in the project.
 Planning of the final product and ancillary tasks was also best
when a broad range of appropriate planning methods had
been used such as call sheets, story boards, scripts,
animatics, shot lists etc. Other vital planning elements
included risk assessments; letters requesting permission for
the use of music tracks; ‘contact sheets’ of images and
subsequent drafts showing the development of the use of
some of those images into print-based work.
 Blogs, when updated regularly and creatively used, tended to
gain the higher levels.
 All sorts of methods for evidencing were employed, links to
YouTube, Flickr, Vimeo, embedded PPT movies, or using
other web 2.0 like Issuu, Prezzi and Slideshare to show
PowerPoints. Most of the artefacts were also embedded in the
Candidates’ blogs.

13.  Images: The album work does feature a picture of the artist, however
he does not appear to fill or be exactly centre of the frame. As an
indie/folk artist it is possible to consider that although he is trying
to promote his own star image as an upcoming artist, it is his music
that is his main focal point.
 His body language for this album is appropriate as it refers to the
name of the album ‘The Boy Who Fell’. This pose could be
considered as an intentional metaphor to show Oliver glancing down
to ‘the boy’ who may have fallen down. It also could express his
vulnerability of being an upcoming artist, as he appears to look less
confident than already established artists promoting their albums.
 Setting: The setting used links in with stereotypical image of
indie/folk music. By including images of fields, greenery and plants
gives the listener the impression that the album will be very laid
back and organic compared to an album cover that is very busy with
expensive décor and props. This will attract a certain type of
audience who will relate these images with this genre. The setting is
also very important to the artist. After Researching about his
background and listening to his tracks, it is clear that Oliver is
heavily inspired by his countryside home. If a fan were to see this
album artwork, they would notice the connections between the
music and the imagery used.
 Shapes: Shapes are a main theme on this album cover. The use of
triangles provides the album with a young and current look, which
relates to the age of the artist. It also appears futuristic suggesting
that Oliver is a big contender against other artists in this music
genre.
 Font: The font used is young and hand written which contributes
towards promoting Oliver’s star image. In addition to this, by
including small triangles in his name may become his signature
logo. It will become familiar with his existing fans and will help
promote his music to others if this theme was to be continued and
transferred onto merchandise and future albums.
 Colours: The colours used are very neutral. It refers to the
countryside that Oliver references in his songs which gives the
album a mellow appearance. These colours are also commonly used
in other indie/folk artwork, as they are effective in promoting this
particular style.

15. Your starting point is the mark scheme.
 You are going to produce a detailed mind map
identifying what information and skills you will
need to achieve a Level 4:
 What skills do you require?
 What can you build on from last year?
 What equipment might you need?
 What permissions should you request?
 What are the possible media theories relating
to the brief?
 Who are the potential audience?
http://mediaclaremont.blogspot.com/p/g324-
advanced-production.html - A Grade example

16. Mark
Scheme
Technical
Audience
Textual
Analysis
Institution
Project
Management
Theories