Wayne Schepens, a managing director and mentor, participated in a two-part panel series on Thrive Global's blog about communications tips. The first part discussed brand management and crisis communications. The second part focused on using social media to reach target audiences and how the relationship between PR and technology is evolving. Other panelists included the CEO of Clapp Communications, the president of PROFILES, and a senior executive of Stanton Communications. The series provided strategic communications advice from public relations professionals.

1. Communications
Tips from the PR
Pros in Thrive
Global
WAYNE
SCHEPENS

2. Introduction
A public relations and communications professional with a career in the
cyber security industry that spans two decades, Wayne Schepens serves
dual roles as the managing director at LaunchTech Communications and as
a mentor/support team member at Mach 37. Wayne Schepens recently
joined a panel of experts for the blog series “Communications Tips from the
PR Pros: Crisis and Reputation Management.”
This series appeared in the blog section of the Thrive Global website in two
parts - the first on January 16, 2019, and the second on January 31. The first
part of the series focused on brand management and crisis
communications, and the second part focused on reaching target audiences
through social media and staying abreast of the evolving relationship
between public relations and technology.
Panelists for “Communications Tips from the PR Pros” included Clapp
Communications chief executive officer Barb Clapp, PROFILES president
Amy Burke Friedman, and Stanton Communications senior account
executive Adam Yosim.