1. THOMAS KNIGHT
831-295-4432 || 6515 Del Playa Drive, Goleta, California 93117
tomknight24@gmail.com || www.linkedin.com/in/tomknight24
EDUCATION
University of California, Santa Barbara
B.A. Communication & Psychology, June 2015
GPA: 3.58
Honors include: Dean’s List (Spring 2012, Fall 2012, Winter 2013, Fall 2013);
Sophomore Campus Leadership Award (2013).
Studied abroad at the University of Copenhagen in Denmark during Fall 2013.
Member: Gaucho Tour Assoc., American Marketing Assoc., Communication Assoc., & Psi Chi.
Selected Coursework: Organizational Culture, Persuasion, Negotiation,
Communication Technology & Organization, Social Psychology, Marketing Communication.
EXPERIENCE
UCSB Office of Admissions Santa Barbara, California
Senior Ambassador & Executive Board Member, Feb 2012 - present
- Conceptualized and implemented new communication strategies to reach prospects.
- The official UCSB Instagram profile (1.3k followers in 2 months, 11.7k+ currently).
- Redesigned the campus tour to feature more of UCSB in the same 90 minute period.
- Recruited prospective students through interactive campus tours (20-90 visitors per tour).
- Crafted responses for tour guides regarding visitors’ concerns over sensitive issues.
- Mentored new tour guides throughout the training process.
Gaucho Tour Association Santa Barbara, California
Executive Board President, June 2014 - present
- Led a successful redesign of the annual recruitment and training process.
- Created a marketing plan that led to a 7% increase in applications from the previous cycle.
- Managed a team to develop a new interview format, dramatically increasing our productivity.
- Selected to represent UCSB on the panel at Chancellor’s Receptions for top applicants.
- Expanded the scope of the organization to move beyond merely giving tours.
Davies Public Affairs Santa Barbara, California
Business Development Intern, May 2014 - Aug 2014
- Coordinated direct mailings to over 1000 potential clients in target industries.
- Helped to identify potential clients by researching current projects and key players.
- Organized and updated the firm’s CRM database, directly assisting the Executive Vice President.
- Persuaded potential supporters to attend informational meetings on behalf of clients.
- Won 98% of battles with the office printer.
UCSB Self & Social Identity Lab Santa Barbara, California
Undergraduate Research Assistant, Sept 2012 - March 2014
Principal Investigator: Dr. Brenda Major. Department of Psychological & Brain Sciences.
- Collaborated with graduate students and professors at all stages of the research process.
- Designed studies to test hypotheses related to organizational decision making and ethnicity.
- Maintained data files across multiple experiments.
OBJECTIVE
To obtain entry-level employment in recruiting and human capital management.
SKILLS HTML, CSS, Javascript. Adobe Photoshop, Lightroom, & Indesign. Salesforce. Microsoft Office.