Efficiency in Marketing Communciation. learn more about Marketing Resource Management (MRM) software. Savings up to 20% on your total marketing communication costs.
What is paper chromatography, principal, procedure,types, diagram, advantages...
Presentation Comprenz in English
1. “Efficiency in Marketing Communication”
Comprenz, an introduction
What can Marketing Resource Management software do for you?
2. Head Office: 12 employees
Established: 1999
Agents: 3, in Belgium and UK
“Giving back marketing to marketers”
“Efficiency in Marketing Communication”
6. Measurement of your campaigns
More time for your core competences
Personalisation
Printing smaller amounts
Quicker time-to-market
Brand consistency
Demands from marketers
“Efficiency in Marketing Communication”
7. 1. MarketingXpress:
The standard marketing automation platform since 1999
2. Marketing services:
Comprenz helps you deliver your marketing strategy and supports you in your daily
marketing operations
Solutions
IT CampaignPrint Design
Core competences:
“Efficiency in Marketing Communication”
8. Cloud computing + marketing = Marketing Cloud
Advantages of Cloud computing:
• No own-software needed
• No hosting costs
• Automatic back-up
• Safety proof connection
• Windows, Mac, IE of Firefox
• User friendly
• Time and money savings
Fully scalable
MarketingXpress
“Efficiency in Marketing Communication”
9. How do you support your marketing for a
European franchise model ?
Taking care of:
- 11 languages, 11 markets
- Production variables
- Small marketing budget
- Maximum freedom for the owners
of gym’s
Customer: The Little Gym Europe
Number of gym’s: > 300,
35 in EU
“Efficiency in Marketing Communication”
11. How do I efficiently support a sales
channel with so many brokers?
taking care of:
- Brand Identity monitoring
- Time-to-Market
- Production costs
- Control yet allowing local
initiatives
- Security of a Bank
Customer: SNS Bank
Brokers: > 800
Offices: 200
“Efficiency in Marketing Communication”
13. Customer: D’Ieteren
Dealers: > 300
How do I keep my marketing communication
materials up-to-date with continuously
changing data?
Taking care of:
High quality demands
Daily new specifications
Large amount of data
Marketing & IT with own interests
“Efficiency in Marketing Communication”
15. How do I set up a personalised cost
effective marketing campaign in the best
way?
Taking care of:
- Print, Web, Sms and Video
- Measure my results
- Do I start a dialogue with my customers
Case: Internal campaign Comprenz
“Efficiency in Marketing Communication”
17. IT
Campaign
Print
Design Targeted design and DTP work for on/offline use
Efficient planning, distribution and purchasing
of your prints
Full online support and marketing automation
Campaign strategy, brand identity control,
One-to-one and marketing support
Where can we support you?
“Efficiency in Marketing Communication”
18. • Work more efficient with measurable results
• Shorter time-to-market
• Efficiency and re-use of Marcom material
• Stronger purchasing position, cost reduction on printing
• Brand consistency and less mistakes
• Printing on demand, never too much
• Brand identity control
20-30% savings on your marketing costs!
“Efficiency in Marketing Communication”
19. Interested? Call us with your question
www.comprenz.com
“Efficiency in Marketing Communication”