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4 steps to succeed with automatic media buying

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Data Insights and automated media buying based on data-driven decisions are often described as the future of marketing.
We have highlighted four key points you should keep an eye on to be successful with your communication.

Published in: Marketing
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4 steps to succeed with automatic media buying

  1. 1. HOW TO SUCCEED WITH AUTOMATIC MEDIA BUYING 4 STEPS
  2. 2. Marketing based on data Data Insights and automated media buying based on data-driven decisions are often described as the future of marketing. We have highlighted four key steps for you to be successful with your communication.
  3. 3. Make sure you start with having really good knowledge about your visitors online. COLLECT AND OWN YOUR DATA 1 Internal, external, online and offline sources will help you get a clear picture of your audience.
  4. 4. 2 DATA INSIGHTS Make a thorough analysis of your data and identify the right target groups The data should give you answers to following questions: Which audience should you target to increase the conversion? What target groups convert the best? What does each target group cost to convert? etc
  5. 5. 3 DETERMINE YOUR STRATEGY Define your goals and KPI’s, and build a strategyfor what you want to accomplish
  6. 6. 4 EVALUATE IN REAL TIME Find the most effective activities by testing different messages towards different audiences (A/B- test), and evaluate the results in real time
  7. 7. It is important to have a tech partner who understands your needs. Delta has developed a platform foryou as an advertiser. RIGHT PLATFORM The platform enables you to deep dive into your data and with insights create specific target groups. You have full transparency over activities and purchases, no data loss between the data and the buying process, and you can optimize your activities in real time.
  8. 8. By automating media purchases, they become more efficient Effective media buying Collect, understand and manage data in order for you to get new deeper customer insights    Compile relevant audiences based on all available data sources, your own and external Use the data to make relevant media purchases so that you can grow your business WITH DELTA'S PLATFORM WE HELP YOU TO: Buy html5 video, video-in banner, display, mobile.. We can also help you create the materials.
  9. 9. Delta Projects is an independent full-stack adtech provider, operating on the demand side, offering a Data Management Platform and utilizing programmatic buying for display, video and mobile. Delta Projects TRANSPARENCY Total control INSIGHT Audience and ad insights in real time INNOVATION Forward thinking and new technology
  10. 10. Delta Projects in Europe 10 years of experience in analyzing campaigns on the European market SWEDEN GERMANY Local offices NORWAY HOLLAND DENMARK
  11. 11. Some of our customers
  12. 12. EVOLV I N G T ECH N OLOG Y FOR ON L I N E A DV ERT I SI N G WWW.DELTAPROJECTS.COM Please contact us to learn more about Delta Project and what we can do foryou

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