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Vertis Overview

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Vertis Overview

  1. 1. Service. Speed. Quality. Peace of Mind. Vertis Communications Core Services Overview Jim Filotei P: 704.892.7424 C: 704.904.4258 E: jfilotei@vertisinc.com
  2. 2. VERTIS COMMUNICATIONS AT-A-GLANCE <ul><li>Headquartered in Baltimore, MD </li></ul><ul><li>100 locations worldwide with approximately 6,000 professionals </li></ul><ul><li>Leading market positions in: </li></ul><ul><ul><li>Advertising Inserts </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Newspaper </li></ul></ul><ul><ul><li>Media Planning and Placement </li></ul></ul><ul><ul><li>Advertising and Packaging Premedia </li></ul></ul><ul><li>Over 2,500 clients, including: </li></ul><ul><ul><li>1,635 retailers and manufacturers </li></ul></ul><ul><ul><li>625 newspapers </li></ul></ul><ul><ul><li>240 advertising agencies </li></ul></ul>
  3. 3. VERTIS COMMUNICATIONS AT-A-GLANCE <ul><li>Talented marketing experts who know how to connect you with your customers and deliver better results </li></ul><ul><li>A partner in solving the most complex, time-sensitive advertising, marketing, data asset and workflow management challenges </li></ul><ul><li>Strongly committed to customer service, reliability, and flexibility </li></ul>Our goal is to optimize your advertising investment and get a better return for every program dollar.
  4. 4. VERTIS VALUE PROPOSITION <ul><li>Efficiency </li></ul><ul><li>Improve productivity </li></ul><ul><li>Reduce errors / rework </li></ul><ul><li>Reuse assets </li></ul><ul><li>Reduce cost </li></ul><ul><li>Effectiveness </li></ul><ul><li>Improve cycle time </li></ul><ul><li>Protect & reinforce brand </li></ul><ul><li>Increase versions/personalization </li></ul><ul><li>Increase ability to measure </li></ul><ul><li>Drive revenue </li></ul><ul><li>In every aspect of business—from the products we offer to the services we provide, Vertis helps you become more efficient and effective in managing the marketing communications process </li></ul>
  5. 5. marketing direct PRODUCTION INNOVATION MARKETING INSIGHT POSTAL EXPERTISE
  6. 6. THE RIGHT MESSAGE TO THE RIGHT AUDIENCE <ul><li>Full range of production capabilities </li></ul><ul><li>Integrated direct marketing programs </li></ul><ul><li>Data analytics </li></ul><ul><li>List management </li></ul><ul><li>Database solutions </li></ul><ul><li>One-to-one marketing </li></ul><ul><li>Digital printing solutions </li></ul><ul><li>Mail planning and logistics </li></ul><ul><li>Value-added design and delivery services </li></ul><ul><li>Client Advisory Services </li></ul>
  7. 7. TURN YOUR DATA INTO ACTIONABLE INFORMATION THAT DRIVES RESULTS data integrated
  8. 8. MARKETING SERVICES <ul><li>Integrated Data Solutions </li></ul><ul><li>Creative Services </li></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Concept </li></ul></ul><ul><ul><li>Execution </li></ul></ul><ul><li>Store-centric programs </li></ul><ul><li>Consumer Research </li></ul><ul><li>Multicultural Marketing </li></ul><ul><li>Enterprise Marketing Solutions </li></ul><ul><li>Interactive Marketing </li></ul>
  9. 9. INTEGRATED DATA SOLUTIONS <ul><li>Data Enhancements </li></ul><ul><li>Data Analytics </li></ul><ul><li>Data Hygiene </li></ul><ul><li>List Acquisition Services </li></ul><ul><li>Ethnic Data Encoding </li></ul>Percentages calculated are within error margin of <1.5% Realize the full potential of your customer data.
  10. 10. creative services CALCULATE. CAPTIVATE. COMMUNICATE.
  11. 11. <ul><li>Marketing Services </li></ul><ul><ul><li>Strategy development </li></ul></ul><ul><ul><li>Direct Marketing </li></ul></ul><ul><ul><ul><li>Acquisition </li></ul></ul></ul><ul><ul><ul><li>Retention </li></ul></ul></ul><ul><ul><ul><li>Customer Relationship-building </li></ul></ul></ul><ul><ul><ul><li>Lifestyle Marketing </li></ul></ul></ul><ul><ul><ul><li>DataDrivenDesign™ / Creative Modeling </li></ul></ul></ul><ul><ul><li>Integrated Cross-Channel Campaign Strategy </li></ul></ul><ul><ul><li>Multicultural Advertising </li></ul></ul><ul><ul><li>Catalog Marketing </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Consumer Promotions </li></ul></ul><ul><ul><li>Business-to-Business </li></ul></ul><ul><li>Creative Services </li></ul><ul><ul><li>Direct Mail Packages </li></ul></ul><ul><ul><li>Insert Design </li></ul></ul><ul><ul><li>Email Design & Optimization </li></ul></ul><ul><ul><li>Copywriting </li></ul></ul><ul><ul><li>Collateral Design </li></ul></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>Print Campaigns </li></ul></ul>CREATIVE SERVICES “ Vertis Creative delivers multichannel communications with dedicated marketing and creative teams.”
  12. 12. PUT THE LATEST TOOLS TO WORK FOR YOU solutions digital
  13. 13. ENTERPRISE MARKETING WORKFLOW SOLUTIONS <ul><li>Retail Production Management for Targeted Promotions </li></ul><ul><ul><li>Vertis Ad Production - Efficiently and cost-effectively plan, merchandise, build and manage highly versioned print advertising. </li></ul></ul><ul><ul><li>Vertis Inserts2Online - Converts versioned inserts for intuitive online ad delivery and more comprehensive interactive marketing programs. </li></ul></ul><ul><li>Digital Media for Complex Trigger Programs </li></ul><ul><ul><li>Vertis Digital Campaign Services (email and PURL) - Use emails and PURLs to cost-effectively target customers, increase awareness, and boost sales. </li></ul></ul><ul><li>Creative Production Management </li></ul><ul><ul><li>Vertis Marketing Resource Management - Streamline project management of your most complex, multi-faceted marketing campaigns in a single, consistent system </li></ul></ul>Market specific process improvement technologies for targeting marketing communications, lowering production costs and reducing time to market.
  14. 14. multicultural CULTURAL RELEVANCE IN A CHANGING MARKETPLACE marketing
  15. 15. MULTICULTURAL MARKETING <ul><li>Culturally relevant brand communications </li></ul><ul><li>One-to-one marketing and target list development </li></ul><ul><ul><li>Customize communications to individual households based on language preferences, buying behavior, and other characteristics </li></ul></ul><ul><li>Media planning and placement </li></ul><ul><ul><li>Micro-geographic targeting technology, media expertise, and understanding of multicultural consumer behavior </li></ul></ul><ul><li>Vertis Customer Focus® Opiniones </li></ul><ul><ul><li>Insights into Hispanic buying behavior and media usage across a wide variety of consumer categories </li></ul></ul>
  16. 16. premedia CREATIVE EXPERTISE, TECHNOLOGY, AND PRODUCTION KNOW-HOW ® 2008 Vertis, Inc. All rights reserved.
  17. 17. FASTER CYCLE TIMES –SUPERIOR QUALITY <ul><li>Prepress services </li></ul><ul><ul><li>Scanning and image retouching </li></ul></ul><ul><li>Color engineering </li></ul><ul><li>File preparation and processing </li></ul><ul><li>Digital proofing </li></ul><ul><li>Managed services </li></ul><ul><li>Consumer packaged goods premedia </li></ul><ul><ul><li>Global Brand Assurance consulting </li></ul></ul><ul><ul><li>International on-site managed services </li></ul></ul><ul><ul><li>Creative </li></ul></ul><ul><ul><li>Art production </li></ul></ul><ul><ul><li>Prepress </li></ul></ul><ul><ul><li>Digital proofing </li></ul></ul><ul><ul><li>Flexographic plate making </li></ul></ul><ul><li>Ready-to-advertise design templates </li></ul><ul><li>Technology solutions </li></ul><ul><li>Client Advisory Services </li></ul>
  18. 18. inserts advertising PRODUCTION CAPABILITY, PROCESS TECHNOLOGY, & MARKETING INSIGHT
  19. 19. <ul><li>Traditional and innovative formats </li></ul><ul><li>Advertising versioning by target market </li></ul><ul><li>Specialty programs for Hispanic marketing, store events, or to support direct mail initiatives </li></ul><ul><li>State-of-the-art printing assets and capabilities </li></ul><ul><li>Nationwide production with strategically positioned facilities </li></ul><ul><li>A commitment to customer service, reliability, and flexibility </li></ul><ul><li>Demonstrated expertise supporting leading retailers </li></ul><ul><li>Client Advisory Services </li></ul>TARGETED INSERTS THAT WORK SMARTER
  20. 20. placement TARGETING TECHNOLOGY AND BUYING POWER ® 2008 Vertis, Inc. All rights reserved. media
  21. 21. PRECISION TARGETING FOR MARKET IMPACT <ul><li>Unsurpassed targeting </li></ul><ul><li>Advanced print placement technology </li></ul><ul><li>Expert negotiation and buying power </li></ul><ul><li>Process automation </li></ul><ul><li>ROI analysis </li></ul><ul><li>Flexible service options: we work with you in the way that best fits your needs and interests </li></ul>
  22. 22. STORE-CENTRIC PROGRAMS <ul><li>Program messaging and offers to drive store traffic </li></ul><ul><li>Integrated media programs </li></ul><ul><ul><li>Advertising inserts </li></ul></ul><ul><ul><li>Direct mail marketing </li></ul></ul><ul><ul><li>Door hangers </li></ul></ul><ul><ul><li>Out-of-home advertising </li></ul></ul><ul><ul><li>In-store signage </li></ul></ul>Everything you need for retail traffic building and special events.
  23. 23. INFORMED CONSUMER INSIGHTS research consumer
  24. 24. CONSUMER RESEARCH <ul><li>Our proprietary, comprehensive series of consumer surveys, Customer Focus®, analyzes and tracks consumer and media behavior </li></ul><ul><li>10 years of in-depth analysis of consumer demographics, psychographics, purchasing behavior, and media trends in America </li></ul><ul><li>Every new study provides a powerful marketing tool to measure market fluctuations and refine marketing plans </li></ul><ul><li>Identifies sociodynamic profiles, such as values, cultural characteristics and motivational attributes </li></ul><ul><li>Based on 3,000 complete telephone interviews…has a 95% confidence level and a 2% differential </li></ul>Vertis Customer Focus ® has been featured in Time, USA Today, Advertising Age, Adweek/Brandweek , and top trade magazines.
  25. 25. BUILD STRONGER BRANDS. IMPROVE CUSTOMER ACQUISITION AND RETENTION solutions interactive
  26. 26. INTERACTIVE SOLUTIONS <ul><li>Integrated interactive strategies </li></ul><ul><li>Building online assets </li></ul><ul><li>Communicating using multiple channels </li></ul><ul><li>Assessing and improving performance </li></ul><ul><li>Deploying efficient digital techniques </li></ul><ul><li>Applying the right strategy and the right technology </li></ul>We integrate proven new media solutions specific to your needs. BOTTOM TIER Viral video Social networks Second life Branded apps (Widgets) MIDDLE TIER Blogs RSS feeds Podcasts Video on demand TOP TIER Online Web Experience Email marketing Widgets Search engine optimization (SEO) PURLs Online media buy Mobile marketing
  27. 27. graphics CREATIVE AND STRUCTURAL SOLUTIONS ® 2008 Vertis, Inc. All rights reserved. large format
  28. 28. BIGGER THAN LIFE IMPACT FOR YOUR BRAND <ul><li>Grand and Large Format </li></ul><ul><li>Billboards </li></ul><ul><li>Building Wraps </li></ul><ul><li>Vehicle Wraps </li></ul><ul><li>Construction Barricades </li></ul><ul><li>3D/Structural Creative Design </li></ul><ul><li>Wall Murals </li></ul><ul><li>Environmental Graphics </li></ul><ul><li>Back-lit Displays </li></ul><ul><li>Trade Show Graphics </li></ul><ul><li>Point Of Purchase </li></ul><ul><li>Point Of Sale </li></ul>

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