The document describes an all-in-one marketing campaign management system that allows users to create marketing materials for various channels like print, online, email, TV, and radio in a single integrated system. The system ensures branding and legal consistency across campaigns and outputs materials tailored for specific regions or locations. It aims to make marketing teams more efficient and effective through automating processes, integrating with other systems, and providing centralized control with local customization abilities.

4. Create: On-line, Print, TV, E-mail, Direct mail, Radio.
One system, One process.

6. From media schedule to finished campaign in 20
seconds

8. Plugs into your existing systems: asset management,
workflow, financial, media.
Industry-standard technology platforms

10. Every ad: on-brand, on-message and legally correct.
Every time

12. Equip your teams to respond faster and more
effectively than the competition

14. > 120,000 marketing materials created each year.
Built by Omnicom’s Technology business.

16. Campaign Online
& Media Ad Builder Automated Reporting
Planning Trafficking
Consistent campaigns across all media
Tailored to region or location
On brand
On time
Pick the components that meet your business need.
Grows with you over time

17. Feature Deep Dive

18. Interfaces built in
Adobe Flex allows
complex functions to
be delivered to the
user simply and
intuitively
More efficient and more effective marketing

19. • User can locate relevant
media locations in print, on-
line, radio & TV
• Fully integrated media
database imports latest
specification and media
calendar data.
• adZU knows the spec that
each needs to be built to
and when the deadline is
• Media plan import
functionality to create
insertions directly from
Excel spreadsheets
Simple. Fast. Accurate.

20. • End-to-end
management of the
production process
• Instantly track the
status of each
transaction
• Fully approval
management
functionality
Technology to make more money for your business

21. • Instantly customise
print ads with images
and text
• Intelligent re-sizing to
fit booked media
spaces
• Business rules control
which areas are fixed
and which are
customisable
• Ensures every ad
complies with brand
and legal guidelines
Central control. Local empowerment.

22. • Print templates created in Adobe
InDesign
• Easy task to tag artwork as
customisable template
• Print customisations produced using
InDesign Server
• Very high level of control over
typography
• Intelligent image re-sizing using Adobe
Photoshop plug-in
• Output formats: PDF, INDD, Jpeg, PNG
etc
• Each material distilled to production
options of printer or publication
Proven. Modular. Integrated.

23. • Instantly customise email
campaigns with images, text and
links
• Business rules control which
areas are fixed and which are
customisable
• Create campaigns by up-loading
prospect lists or by sourcing
prospects from central marketing
database
• Full tracking of send, clicks and
bounces
• Opt-outs automatically managed
by adZU
The Industry’s Leading Marketing Automation Solution

24. • Instantly create on-line Flash
banners, customised with
images and text
• Only adZU creates IAB
compliant banners
• Functionality to bulk create
banners via spreadsheet up-
load
• Adobe Flash Integration - easy
task to tag and export banners
ready for on-line customisation
More efficient and more effective marketing

25. • Instantly create TV ads or
web video
• Broadcast quality
(including HD) or Flash
output
• Users mix and match
video selections with
sound and voice tracks
• Create high quality text
overlays
• Videos rendered and
ready to traffic in seconds
Simple. Fast. Accurate.

26. • Assets can be stored within adZU or
pulled from external systems
• Transactions may initiated within adZU or
via media plan up-load or via call from
workflow tool
• adZU transactional data exported directly
into 3rd party systems including DDS
• Full integration with 3rd party media tools
including Adstream, Adfast, Fastchannel
and Mars
• Single sign on with corporate intranets
• Pulls customer data directly from CRM
systems to enable full one-to-one
communication
Technology to make more money for your business

27. • Budget planning wizard guides users
through the process of establishing
spend by product and consumer
targets
• Budget tracking features display real
time reports of spend
• Reporting functionality rolls-up
budget data into management
reports
• Billing functionality exports financial
data into client's existing financial
management applications to enable
seamless billing and financial
reconciliations
Proven. Modular. Integrated.

28. • Full admin site allows
clients to control all
aspects of their
application
• Manage assets and
templates
• Manage user set-up,
access and passwords
• Track approve marketing
material customisations
Central control. Local empowerment.

29. Set-Up: Customisation, Integration, Variable by business need
Population, Training
License Fee By module for 36 months
Hosting If hosted by Code
Support & Maintenance In line with SLA
The Industry’s Leading Marketing Automation Solution

30. • Designed by marketers – for marketers
• A proven product - that you can customise your
business need
• Modular and scalable – combine features to
solve your issues now and over time
• Re-invest your time and budget in addressing
your consumers, not implementing your
campaigns
Simple. Fast. Accurate. Empowering.

31. Robin Bonn
Business Development Director
robin.bonn@codeworldwide.com
+44 (0)20 7866 7827
+44 (0)7989 330 449
The contents of this document remain the intellectual property of Code