This document discusses Google AdWords enhanced campaigns, which allow advertisers to manage desktop, mobile, and tablet ads under a single campaign. It provides an overview of the benefits of enhanced campaigns, including the ability to use mobile-specific ads, schedule ad extensions, and adjust bids by location and device. The key takeaways are that advertisers must migrate legacy campaigns to enhanced campaigns by mid-2013, and that enhanced campaigns allow advertisers to better reach consumers across different devices without having separate campaigns.
Choosing the right CMS is very important. Why should you choose for Magnolia? Personalisation, multi-device, responsive design, the app-structure and many more will help you to boost sales!
DIGITAL PUBLISHING SUITE : THE NEW CHANNEL OF ENTERTAINMENTInilahcomGrup ...
produk layanan baru dari inilahcom, namanya DPS (Digital Publishing Suite), produk ini “the latest marketing product technology”, cocok banget buat memanjakan customer juga menambah eksposure produk dan layanan sebuah perusahaan. DPS sering disebut sebagai majalah digital content multimedia yang bisa diakomodir oleh produk ini adalah : Hyperlinks, Slide shows, Image sequence, Audio and video, Panorama, 360, Web content (including support for hyperlinks And hyperlink buttons), Pan and zoom.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
Choosing the right CMS is very important. Why should you choose for Magnolia? Personalisation, multi-device, responsive design, the app-structure and many more will help you to boost sales!
DIGITAL PUBLISHING SUITE : THE NEW CHANNEL OF ENTERTAINMENTInilahcomGrup ...
produk layanan baru dari inilahcom, namanya DPS (Digital Publishing Suite), produk ini “the latest marketing product technology”, cocok banget buat memanjakan customer juga menambah eksposure produk dan layanan sebuah perusahaan. DPS sering disebut sebagai majalah digital content multimedia yang bisa diakomodir oleh produk ini adalah : Hyperlinks, Slide shows, Image sequence, Audio and video, Panorama, 360, Web content (including support for hyperlinks And hyperlink buttons), Pan and zoom.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
Tips for Improving Google Shopping Campaign results Elizabeth Clark
Presenter slides from the first Shopping Guru's group meeting at Deloitte in Manchester. Attended by retailers , digital agencies and ad tech companies. Presentations covered the Google Myths to be wary of, rapid growth retailer case study, the agency role in managing feeds, and Manchester's opportunity to play a key role in setting shopping best practice.
We are living in the time of the digital revolution – the ideal time to be a successful digital marketing professional! Business growth, bigger budgets, increased salaries and more career choice are just some of the advantages that you can anticipate. Advanced advertising openings are quickly expanding, however you have to develop your skills to contend and get to the top.
If you are willing to be successful in the fast-growing digital marketing job market, Our Advanced Diploma in Google Adwords and Adsense course could be your winning ticket. Developed by highly expert instructors, this practical skills digital marketing course features real-life digital marketing briefs from real companies, case studies and interactive subject expert support. By the end of this course, students will be able to differentiate between AdWords and ad sense, learn how to attract customers, advertise locally and globally and reach the right people at the right time using Google Adwords and Adsense.
We are a team of young, dynamic, tech-savvy, and innovative professionals striving to deliver high quality results in all we do. We appreciate talent and love to inspire creativity. We will enable companies to cope up with the rapid evolution of technology and be abreast of market trends.
THE HOLISTIC, ONE-STOP MARKETING SOLUTIONS PROVIDER.
We want our clients to be fully assured that their marketing campaigns are in good hands at all times—from the planning stages, to execution, to sustenance and post-campaign analytics, we support you in creating the most effective work possible.
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
To register for Courses CALL NOW +91.9986246932
IIDM offers Certification & iploma courses in digital media.Courses include certified digital officer (CDO), certified search engine optimizer, certified social media manager, certified analytics manager and many more.
To know more details visit www.iidm.edu.in
If you're asking either of these questions, "How to get started with Digital Marketing?" and "What is an Integrated Digital Marketing Strategy?", today's presentation is for you.
We're going live on YouTube to share more, answer some FAQs, so stay tuned and subscribe to us on YouTube to be notified!
Check out our Webinars: http://bit.ly/digital-marketing-webinars
Subscribe to be notified!
Join the London MUG Team for the September 2023 Session.
We heard from expert extraordinaire in all things EMEA & GDPR, Zoe Forman, on how she reduced set-up time by 75% and cut forms from 500 to 35, whilst ensuring GDPR compliance and providing global consistency .... in a segment we like to call: "Managing Multiple Languages in Marketo" - this is a must for working on this side of the pond.
Then our favourite PMM Isabella Hargreaves (okay, okay - we know we can't have faves, they are all great) shared about the exciting upcoming Marketo Engage features.
Internet Vidya is a Global Education & Technology Solution Company of Central India , Having its presence in Nagpur (HO) & Delhi. We provide high quality education & training with world class trainers & technology solutions for marketing & branding for organizations, products & services.
Our Courses & Services:
Digital Marketing Training & Services
Media Advertising, Concept Creation & Branding.
Website Development & E-Commerce Portals.
Mobile Apps Development & Marketing
Corporate Training & Workshops
Medha Dixit - Digital Marketing NanodegreeMedha Dixit
Udacity's digital marketing nanodegree is a comprehensive, 12-week long program that offers a 360 degree understanding of the digital marketing landscape. Designed in collaboration with digital industry leaders such as Google, Facebook, Moz, Hootsuite, MailChimp and HubSpot, the program provides a platform to run live campaigns on major marketing platforms. It includes a thorough coverage of Social Media Marketing, Social Media Advertising, Search Engine Optimization, Search Engine Marketing, Google Analytics, Display Advertising and Email Marketing.
Become an expert digital marketing professional with advanced certification programs In Digital Marketing by Global Digital Academy. Request your free demo today!
Tips for Improving Google Shopping Campaign results Elizabeth Clark
Presenter slides from the first Shopping Guru's group meeting at Deloitte in Manchester. Attended by retailers , digital agencies and ad tech companies. Presentations covered the Google Myths to be wary of, rapid growth retailer case study, the agency role in managing feeds, and Manchester's opportunity to play a key role in setting shopping best practice.
We are living in the time of the digital revolution – the ideal time to be a successful digital marketing professional! Business growth, bigger budgets, increased salaries and more career choice are just some of the advantages that you can anticipate. Advanced advertising openings are quickly expanding, however you have to develop your skills to contend and get to the top.
If you are willing to be successful in the fast-growing digital marketing job market, Our Advanced Diploma in Google Adwords and Adsense course could be your winning ticket. Developed by highly expert instructors, this practical skills digital marketing course features real-life digital marketing briefs from real companies, case studies and interactive subject expert support. By the end of this course, students will be able to differentiate between AdWords and ad sense, learn how to attract customers, advertise locally and globally and reach the right people at the right time using Google Adwords and Adsense.
We are a team of young, dynamic, tech-savvy, and innovative professionals striving to deliver high quality results in all we do. We appreciate talent and love to inspire creativity. We will enable companies to cope up with the rapid evolution of technology and be abreast of market trends.
THE HOLISTIC, ONE-STOP MARKETING SOLUTIONS PROVIDER.
We want our clients to be fully assured that their marketing campaigns are in good hands at all times—from the planning stages, to execution, to sustenance and post-campaign analytics, we support you in creating the most effective work possible.
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
To register for Courses CALL NOW +91.9986246932
IIDM offers Certification & iploma courses in digital media.Courses include certified digital officer (CDO), certified search engine optimizer, certified social media manager, certified analytics manager and many more.
To know more details visit www.iidm.edu.in
If you're asking either of these questions, "How to get started with Digital Marketing?" and "What is an Integrated Digital Marketing Strategy?", today's presentation is for you.
We're going live on YouTube to share more, answer some FAQs, so stay tuned and subscribe to us on YouTube to be notified!
Check out our Webinars: http://bit.ly/digital-marketing-webinars
Subscribe to be notified!
Join the London MUG Team for the September 2023 Session.
We heard from expert extraordinaire in all things EMEA & GDPR, Zoe Forman, on how she reduced set-up time by 75% and cut forms from 500 to 35, whilst ensuring GDPR compliance and providing global consistency .... in a segment we like to call: "Managing Multiple Languages in Marketo" - this is a must for working on this side of the pond.
Then our favourite PMM Isabella Hargreaves (okay, okay - we know we can't have faves, they are all great) shared about the exciting upcoming Marketo Engage features.
Internet Vidya is a Global Education & Technology Solution Company of Central India , Having its presence in Nagpur (HO) & Delhi. We provide high quality education & training with world class trainers & technology solutions for marketing & branding for organizations, products & services.
Our Courses & Services:
Digital Marketing Training & Services
Media Advertising, Concept Creation & Branding.
Website Development & E-Commerce Portals.
Mobile Apps Development & Marketing
Corporate Training & Workshops
Medha Dixit - Digital Marketing NanodegreeMedha Dixit
Udacity's digital marketing nanodegree is a comprehensive, 12-week long program that offers a 360 degree understanding of the digital marketing landscape. Designed in collaboration with digital industry leaders such as Google, Facebook, Moz, Hootsuite, MailChimp and HubSpot, the program provides a platform to run live campaigns on major marketing platforms. It includes a thorough coverage of Social Media Marketing, Social Media Advertising, Search Engine Optimization, Search Engine Marketing, Google Analytics, Display Advertising and Email Marketing.
Become an expert digital marketing professional with advanced certification programs In Digital Marketing by Global Digital Academy. Request your free demo today!
24. Q&A
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Editor's Notes
The evolving digital landscape – people are searching on desktops, tablets and mobile. In fact, Marin Software reports that mobile will drive a third of total paid search traffic by the end of 2013**http://searchengineland.com/report-mobile-to-drive-a-third-of-paid-search-clicks-by-year-end-148300
When people search on different devices the intent can be different. For example, someone at Best Buy may use their phone to compare prices on a camera. That person might then go home and purchase that camera on his/her computer. Thus, you would want to bid differently when the intent is more informational than someone in buying mode.
In an attempt to gives searchers the best experience across all devices and to give advertisers an easier platform to manage, Google has created Enhanced Campaigns
Enhanced Campaigns combine all devices into one campaign. Currently, campaigns are segmented by device. In other words, one campaign for computers, one for tablets and one for mobile devices.
Here’s an example of legacy campaigns could be migrated to one enhanced campaign
Other features of Enhanced Campaigns include the ability to make bid adjustments by device, time and location all within the same campaign
You can write ads specifically for mobile devices within one campaign
Your ad extensions are now more granular and can be scheduled. You can now target sitelinks at the ad group level while only deciding to show on mobile devices. Additionally, phone calls and app downloads can now be tracked as conversions. Coming soon from Google is the ability to track cross device conversions!
Key Takeaways Overview Slide
Individual campaigns or whole accounts can be migrated. Complete accounts don’t have to be migrated at once. You can test Enhanced Campaigns before making the full switch by mid 2013. The only caveat is once you migrate a campaign you can’t go back to the legacy version. You can potentially create a brand new campaign that duplicates the one you had (for the time being), but you’ll lose all of your historical data.
By mid-2013, all campaigns will need to be migrated over to enhanced campaigns
Mobile specific campaigns won’t exist anymore. No longer will you be able to run campaigns that are just targeted to mobile devices. By default, all campaigns will now target desktops, tablets and mobile devices. You can however choose to not target mobile devices by setting the bid adjustment at the campaign level to -100%, which leads to the next point.Mobile bids are now set at the campaign level. All keyword bids in Enhanced Campaigns pertain to desktops and tablets. You have to set a bid modifier at the campaign level to adjust your bids for mobile. For example, you can set your bid adjustment to -30%. So if you are bidding $1 on a keyword for desktops and tablets, that keyword bid is set at $0.70 on mobile devices. Again, if you don’t want to show your ads on mobile you would set this bid adjustment to -100%. It’s important to note that you can’t set individual keyword bids, but rather they are adjusted as a percentage of desktop/tablet bids.
Tablets are here to stay. You cannot opt out of running your ads on tablets nor can you adjust the bids like you can for mobile.
Smart Ads are (hopefully) intuitive. Previously, you would write different ads for desktops and mobile devices. Since single campaigns now target all devices, you must include desktop and mobile versions of ads in the same ad groups. Thus, all ads now contain a “Mobile” check box. When checked, these ads (theoretically) should show on mobile devices instead of your regular desktop ads. Essentially, you are still writing ads for each device, but they are now in the same campaign and mobile specific ads need to be checked off as such.
Ad Extensions are more advanced. You are now able to target both sitelinks and call extensions at the ad group level. Additionally, both extensions have further refinement options for dayparting and mobile segmentation.
Adjust bids by location. Within single campaigns, you can make bid adjustments (just like the mobile bid modifier) for specific locations. For example, if you are targeting 20 specific cities in Massachusetts, you can adjust bids per location.
With the migration, we’ll have to set a mobile bid adjustment. Unfortunately, we won’t be able to set individual keyword bids, but rather at the campaign level