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4/17/20
1
Fundraising in Times of Crisis
Cindy Elifrits Petersen
Founder & CEO
Brianne Schuler
Consultant
April 23, 2020
1
§ Founded in July 2010.
§ Partner with organizations that want to improve
effectiveness and achieve high impact.
§ Serve South Dakota, Nebraska, western
Minnesota, and western Iowa.
§ Our Philosophy: Successful fundraising is a by-
product of an organization’s ability to show its
relevancy and provide meaningful programming
that has measurable impact.
About Us
2
2
4/17/20
2
Objectives
§ Using your mission to inform messaging.
§ Leveraging donor giving motivations.
§ Reframing your message to evoke a sense of
urgency.
§ Ask Us Anything! “AUA” about fundraising
during COVID-19.
3
Expectations
§ Actively participate.
§ Relate content to your own organizations.
§ Stay optimistic.
§ Own your next steps.
4
4/17/20
3
5
Fundraising is about
raising money.
Organizations are
entitled to community
support.
People give because
organizations have
needs.
People give when they
feel inspired.
Fundraising Mentality
5
Individuals Give Because…
§ 97.2% - Belief in mission.
§ 94.3% - Belief making a difference.
§ 92.3% - Support same causes year after year.
§ 83.5% - Spontaneously in response to a need.
6
6
4/17/20
4
7
7
Fundraising in Crisis Formula
Mentality
+
Motivators
+
Message
7
Your Mentality
§ This is not about you.
§ Mission prevails.
§ Acknowledge where your mission fits on the
hierarchy of needs.
§ Have a plan. Be specific.
8
8
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5
Leveraging Motivators
§ Belief in mission.
§ Impact.
§ Loyalty.
§ Sense of urgency.
9
9
Message Components
§ Educate how the needs have changed;
evolved because of COVID-19
§ Focus on the solutions you provide.
§ Acknowledge how your mission fits.
§ Make it about “right now.”
§ Remind them why they support you.
10
10
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6
11
11
Fundraising in Crisis Formula
Mentality + Motivators
+ Message =
An Invitation
11
Ask Us Anything!
12
4/17/20
7
13
13
When everything happening feels
out of your control …
13
What You CAN Do
§ Revisit your strategic & development plans.
§ Rewrite your strategy through September.
§ Revise timing of gifts.
§ Call donors to check in on them.
§ Be creative … especially with technology.
§ Know the resources available to you.
§ Keep working on your plan.
14
14
4/17/20
8
Ask Us Anything!
15
brianne@maximizingexcellence.org
cindy@maximizingexcellence.org
www.maximizingexcellence.org
605.271.9970
16

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Fundraising in times of crisis

  • 1. 4/17/20 1 Fundraising in Times of Crisis Cindy Elifrits Petersen Founder & CEO Brianne Schuler Consultant April 23, 2020 1 § Founded in July 2010. § Partner with organizations that want to improve effectiveness and achieve high impact. § Serve South Dakota, Nebraska, western Minnesota, and western Iowa. § Our Philosophy: Successful fundraising is a by- product of an organization’s ability to show its relevancy and provide meaningful programming that has measurable impact. About Us 2 2
  • 2. 4/17/20 2 Objectives § Using your mission to inform messaging. § Leveraging donor giving motivations. § Reframing your message to evoke a sense of urgency. § Ask Us Anything! “AUA” about fundraising during COVID-19. 3 Expectations § Actively participate. § Relate content to your own organizations. § Stay optimistic. § Own your next steps. 4
  • 3. 4/17/20 3 5 Fundraising is about raising money. Organizations are entitled to community support. People give because organizations have needs. People give when they feel inspired. Fundraising Mentality 5 Individuals Give Because… § 97.2% - Belief in mission. § 94.3% - Belief making a difference. § 92.3% - Support same causes year after year. § 83.5% - Spontaneously in response to a need. 6 6
  • 4. 4/17/20 4 7 7 Fundraising in Crisis Formula Mentality + Motivators + Message 7 Your Mentality § This is not about you. § Mission prevails. § Acknowledge where your mission fits on the hierarchy of needs. § Have a plan. Be specific. 8 8
  • 5. 4/17/20 5 Leveraging Motivators § Belief in mission. § Impact. § Loyalty. § Sense of urgency. 9 9 Message Components § Educate how the needs have changed; evolved because of COVID-19 § Focus on the solutions you provide. § Acknowledge how your mission fits. § Make it about “right now.” § Remind them why they support you. 10 10
  • 6. 4/17/20 6 11 11 Fundraising in Crisis Formula Mentality + Motivators + Message = An Invitation 11 Ask Us Anything! 12
  • 7. 4/17/20 7 13 13 When everything happening feels out of your control … 13 What You CAN Do § Revisit your strategic & development plans. § Rewrite your strategy through September. § Revise timing of gifts. § Call donors to check in on them. § Be creative … especially with technology. § Know the resources available to you. § Keep working on your plan. 14 14