The countdown is on to Giving Tuesday! This day, celebrated the Tuesday after Thanksgiving, kicks off the giving season and inspires individuals to give back. Join us for a webinar to ensure your Giving Tuesday kicks off the end of the year giving season with a bang!

1. How to launch a Giving Tuesday
campaign that keeps on giving

2. Our presenters
Debbie Snyder
Marketing
Kelly Luciano
Division President, Enterprise CSR
This presentation corresponds with
a webinar!
Watch it here:
https://vimeo.com/189201959

3. Agenda
1. History/background of Giving Tuesday
2. Planning a successful Giving Tuesday campaign
a. Engaging employees
b. How can companies support Giving Tuesday
c. Choosing the right charities
d. Communicate internally and externally
e. Make it fun
3. Measure success
4. Q&A

4. We had two major events focused on buying
Black Friday
Marketing term for the Monday after the Thanksgiving
holiday in the United States.
• Persuade people to buy online
• Sales grew to a record $2.68 billion
Cyber Monday
The day following Thanksgiving and is regarded as the
beginning of the Christmas shopping season with
extended hours and promotional sales.

5. A day devoted to giving back
• Celebrated on the Tuesday following Thanksgiving
• Day of Giving fueled by the power of social media and
collaboration
• Designed to kick off the charitable giving season
Help others through the gift of your time, donations,
goods, or your voice.

6. $12.0
$27.0
$47.5
$116.7
$-
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$140.0
2012 2013 2014 2015
History of donations to Giving Tuesday

7. Scope and impact of Giving Tuesday
Nonprofit
Organizations
70700,00030,000
Donors Countries

8. Giving Tuesday is now officially a “thing”

9. Registration question
Does your company participate in a Giving
Tuesday campaign?
Yes No We would like to
45% 30% 25%

10. Audience input
Do you have any tips or suggestions about
running a Giving Tuesday campaign?

11. What can corporations
do to support Giving
Tuesday?
- How you can support
- Engaging employees
- Communications
- Choosing charities
- Make it fun

12. Ways to get involved
1. Donate
a. Encourage employees to make a gift
b. Make a corporate gift
c. Match employee donations
2. Volunteer
3. Get social
4. Collaborate with your nonprofit partners
5. Hold events
6. Make it easy

13. Ready, set, plan!
1. Make it part of your overall employee engagement strategy and plans
2. Organize yourselves
a. Build a team
b. Get leadership buy-in
c. Engage employees
3. Set a goal
a. Remember it’s about giving, volunteering, and sharing
4. Develop communication messaging
5. Select partner charities
6. Plan volunteer events or other activities for Giving Tuesday
7. Matching gifts

14. Engage employees through events
1. Encourage employees to push out messages
2. Hold a contest for the most creative tweet or other
message
3. Host a live YouTube ‘telethon’
- Tweet or push new donors/volunteers through social media
4. Be #Unselfie(ish)
- Catch employees doing good and share it
- Encourage employees to share their #unselfie(s) with your social
media
5. Hold a mini-volunteer event at the workplace
6. Conduct a holiday food or toy drive
7. Encourage competition between departments or
locations

15. Communication strategies
1. It’s primarily social
a. Use your social media channels
b. Get employees to share their networks
c. Share photos
d. Brand your personal and organizational social
media accounts
e. Get your charity partners to use their networks
f. Have fun
2. Build a drum beat
a. Schedule regular (2-3 times a week) social
media messages to talk about your campaign

16. Communication Messages
1. It’s a special call to action to come
together to give back
2. Celebrates generosity by providing
people everywhere with an opportunity to
give more, give smarter, and give great
3. It’s about ordinary people coming
together to do extraordinary things
4. There is a sense of urgency – it’s one
day

17. It’s all social
Do something… share it
Encourage others to do the same
• Are you part of #GivingTuesday? It’s a global
day of giving for everyone!
• #GivingTuesday is a day for everyone,
everywhere, to GIVE!
• Show that the world gives as good as it gets
on 11/29 and celebrate #GivingTuesday
• Give time, money, your voice – give what
you can to make a difference this 11/29
#GivingTuesday

18. Choosing the right charities
1. Ask yourself two questions:
a. Who do I already partner with?
b. What do my employees support?
2. Take an inventory of what your key nonprofit
partners are already doing for Giving Tuesday
and piggyback on what they have planned
3. Determine what nonprofit partners offer for
giving, volunteering, and being social about it
4. Let the nonprofit partners support your plan,
events, and activities

19. Evaluate and Measure
1. Ask these questions:
a. Did my company create a supportive culture?
b. Did we create opportunities for employees to
engage?
c. Were employees pushing out messages using
their social media networks?
d. Were my key nonprofit partners engaged?
e. Did we increase giving and volunteering on this
day?
f. Was it fun?
g. What could we do differently?

20. Questions?

21. Visit www.givingtuesday.org for
more ideas and tools!

22. Debbie Snyder
Division Vice President
Debbie@gooddonegreat.com
Kelly Luciano
Marketing
Kelly@gooddonegreat.com