Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital information. With HTML5, the way we receive that information is set to change too.
Apple is the biggest PC maker – iPad is bigger than HP’s PC business Apple versus the PC industry: quarterly shipments (m) 100 90 80 70 60 50 71 72 66 66 40 30 20 10 11 15 5 15 9 15 16 15 0 4 4 5 5 Apple Windows Apple Windows Apple Windows Apple Windows 2011 Q1 2011 Q2 2011 Q3 2011 Q4 Macs iPad HP Other [Source: Apple, Gartner] HTML5 Communication, June 2012 6
Consumerisation of IT• “Eighty-seven percent of IT managers said workers get their Mobile users consuming news smartphones and other mobile devices from the company, and that the company covers their costs. Yet more than half of employees with iPhones, Android phones and iPads said they bought the devices themselves” 50% 46% 45%• 40% of devices used to access business information are owned by employees, up from 30% a year ago 40% 35%• IDC – IT managers think 35% of staff have smartphones – actual figure was 69% 30% 25%• 60% of business users are using smartphones for browsing business information 20% 15% 10% 10% 5% 0% Business professionals Consumers [Source: FT] HTML5 Communication, June 2012 7
The cost of multiple platforms HTML5 Communication, June 2012 8
HTML5: platforms and routes to market Products requires rich experiences It is possible to deliver the desired that are only possible with a experience using only HTML5 native app Product needs the ease of installation, route to market and Condé Nast ‘Wrapper’ hybrid applications built-in frictionless payment that come with an app store Product can swim outside the app Not viable Financial Times store HTML5 Communication, June 2012 9