Smartphones & tablets era - How to invest in the market
Smartphones & Tablets Era
BSc in computer science
Certified Qt Developer by Nokia
Senior Software Engineer at Softxpert Inc.
What’s a smartphone?
What’s a tablet?
Why this is the next trend?
History of mobile operating systems
Who are the market players?
How can I invest in this?
40 years since the first cellular phone!
Galaxy S4 DynaTAC
Weight 130 g 1134 g
Talk time 14 hours 20 minutes
Price 600 $ 9000$
Features Does everything! Barley makes a call
A smartphone is a mobile phone built on a mobile
operating system, with more advanced computing
capability connectivity than a feature phone
Accelerometer, gyro, proximity, compass, barometer,
Why is this the next trend?
Connected and online anywhere and all the time
Many embedded features that don’t exist in a normal PC
Mobile Operating Systems
Dead operating systems
Symbian #1 platform since 1996 until 2011
Bada integrated with Tiezen
Mobile Operating Systems
New operating systems
Android is a Linux-based operating system designed primarily
for touchscreen mobile devices such as smartphones and
Initially developed by Android, Inc., which Google backed
financially and later bought in 2005
Android was unveiled in 2007
The first Android-powered phone was sold in October 2008.
Latest version of android is Jelly bean 4.2.2
Free & open source
iOS (previously iPhone OS) is a mobile operating system
developed and distributed by Apple Inc. Originally released
in 2007 for the iPhone and iPod Touch platforms, it has been
extended to support other Apple devices such as the iPad
and Apple TV
Closed source, limited to Apple devices only
Latest version of the OS is supported at least by iPhone 3Gs
Windows phone 8
Windows Phone 8 is the second generation of the
Windows Phone mobile operating system from Microsoft. It
was released on October 29, 2012, and like its
predecessor, it features the interface known as Metro (or
Closed source, licensed by Microsoft to other companies
Nokia official partner, Samsung, HTC and Huawei
BlackBerry 10 is a proprietary mobile operating system
developed by BlackBerry Limited (formerly Research In
Motion) for its BlackBerry line of smartphone and tablet
The most recent example is the Z10 smartphone. It is
based on QNX which was acquired by BlackBerry in April
Blackberry (previously know as RIM)
How to invest in this market?
Either become something like Samsung
Create applications for these mobiles
Sell cheap tablets or phones from the Chinese
You could add a product or service preinstalled
on it also
You could find a partner to create something like
Android TV box
•Price: 200$ for customers
•Quad Core A31 Retina 9.7 inch
•Android 4.1 Tablet PC 16GB
• Feiteng GT-H7100 Phablet
• Android 4.1 3G Smartphone
• 1GB RAM 5.3 inch QHD
• MTK6577 Dual Core 1GHz
Google PLAY Month Number of apps Downloads
August 80,000 1 billion
May 200,000 3 billion
July 250,000 6 billion
December 380,297 10 billion
June 600,000 20 billion
September 675,000 25 billion
App Store (iOS) Number of Apps Downloads Average
October 4, 2011 500,000+ 18,000,000,000+ ~36,000
February 28, 2012 500,000+ 24,000,000,000+ ~40,000
March 3, 2012 500,000+ 25,000,000,000+ ~50,000
March 5, 2012 550,000+ 25,000,000,000+ ~45,455
March 7, 2012 585,000 25,000,000,000+ ~42,735
June 11, 2012 650,000 30,000,000,000+ ~46,154
September 12, 2012 700,000+ 35,000,000,000+ ~50,000
January 7, 2013 775,000+ 40,000,000,000+ ~51613
January 28, 2013 800,000+ 40,000,000,000+ 50,000
What kind of applications
Mobilizing a product or a service you have
100 000 000 to 500 000 000 million installs
100 000 installs, 2.35$ for each install
1000 000 installs, a free app that monetizes through Google ads
How to break in?
Opportunity in new markets!
If your application has many competitors in one market
and you can’t compete with them move to another!
Windows Market Place
Blackberry App World
Steps to get your product out there?
Target the major mobile OS first (Android, iOS)
If you need to monetize soon consider conquering iOS
marekt before Android
Your application needs to be intuitive, fast and clean
Go for native apps even if they cost more
Try to get featured
Rovio was about to get bankrupted until it published Angry Birds
500 000 000 downloads for Free Version
50 000 000 downloads for Pro Version