Smart Pad In 10 months

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Smart Pad In 10 months

  1. 1. Smart Pad In 10 Months 2011.2.16 mobizen
  2. 2. iPad Goes On Sale In April 3rd
  3. 3. 15 Million iPad In Last Year
  4. 4. Yes, We Have Galaxy Tab, Too.
  5. 5. Motorola Xoom
  6. 6. Global Smart Pad Market Size 200 (Unit : Million) 154.2 150 134 103.4 101 100 64 54.8 61 5019.5 45 15 15 30 2010 2011 0 2012 2013 Gartner Display Bank
  7. 7. ‘Very Interested’ In Developing For Each Platform 0% 25% 50% 75% 100% iPhone 92%Android Phone 87% iPad 87% Android Tablet 74% PlayBook 28% WebOS Tablet 16% - Source : IDC(2011.01)
  8. 8. 2011 Connected Device Other 0.86% e-Book Reader 2.60% Internet TV 8.23% Smart Phone 28.14% Smart Pad 60.17% http://www.mobizen.pe.kr/1038
  9. 9. Smart Pad Rush
  10. 10. Is It A Rich Echo System?
  11. 11. e-Book Players
  12. 12. #1. It Is A Luxury Goods
  13. 13. #2. Mobile? or PC?
  14. 14. #2. Mobile? or PC?
  15. 15. #2. Mobile? or PC?
  16. 16. #3. Different Usage
  17. 17. iPad’s Major Usage 0% 10% 20% 30% 40% Web Surfing 37.7% E-mail & SNS 23.6% Video 11.5% Game 10.2% Others 17.0%- Source : Business Insider
  18. 18. Device For Web Surfing 40% 36.2% 31.1% 30% 22.0% 20% 10.7% 10% Desktop Laptop 0% iPad- Source : Business Insider Smart Phone
  19. 19. Method For Online News In iPad 37.0% 37% 34.7% 28.3% 28% 19% 9% Browser Application 0%- Source : Business Insider Reader
  20. 20. Is Pad Web Necessary?
  21. 21. Is Pad Web Necessary?
  22. 22. #4. The Market Size Does Matter
  23. 23. #5. Local Color Is Important
  24. 24. #5. Local Color Is Important1 Web Surfing 1 Web Surfing 1 Web Surfing2 E-Mail 2 eBook 2 Game3 Application 3 E-Mail 3 Video4 Video 4 Video 4 eBook5 eBook 5 Game 5 Magazine -Source : Chang Wave -Source : Macromill -Source : KT
  25. 25. Where Is The Chance?
  26. 26. Restructuring Based on Selection and Concentration
  27. 27. If You Are Big Brother Web GameVideo & Music eBook
  28. 28. Revenue Shift Advertising To Virtual Good Sales$10 9 8 7 6 5 4 3 2 1 0 2009.9 10 11 12 2010.1 2 3 4 5 6 7 8 9 Advertising Revenue Virtual Good Sales - Source : Flurry
  29. 29. iPad, Revenue Share By Monetization Type 0% 25% 50% 75% 100%2010. 06 88% 5% 7%2010. 12 71% 14% 15% Paid App Paid App With In-App Purchases Free App With In-App Purchases - Source : Distimo
  30. 30. Business Model Ranking 2010 2011 59% 60% 43% 40% 42% 45% 34% 27% 30% 27% 30% 26% 26% 18% 14% 15% 10%App Store Sales Advertising 6% In-App Purchase 0% Brand Loyalty Mobile Commerce Saas - Source : IDC Coupon
  31. 31. Use The Value Chain
  32. 32. Use The Value Chain
  33. 33. Use The Value Chain
  34. 34. Use The Value Chain
  35. 35. 25% of Smart Pad Will Be Bought By Enterprises.
  36. 36. N-Screen Strategy
  37. 37. Online Is Not Stand-Aline Activity. 66% Of User Do Multi-Tasking In Online.Creation 77%, Transaction 74%, Information 73% - Source : Microsoft
  38. 38. Thanks For Listening. http://www.mobizen.pe.kr @mobizenpekr

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