Every picture tells a story
An employee commemoration of
DHL’s 40th
anniversary
Kathleen Goh, DHL Global Communications
Co...
Local country
participation
Regional voting round
Open commentary
Customer testimonials
Was it
Photoshopped?
This one was
Would you marry
this man?
Three-horse
town
And the winners were …
Setting the pace
Credit: Stefan Hausmann, DHL Freight Germany/Copyright DPDHL
Smiling in the
snow
Credit: Alexander Bittner, DHL Leipzig Hub/Copyright DPDHL
Frozen in time
Credit: Chris Gillet, DHL Express USA/Copyright DPDHL
DHL Superhero!
Credit: Adam Pillidge, DHL Express Canada/Copyright DPDHL
Horses for
courses
Credit: Ignacio de Wit, DHL Global Forwarding Guatemala/Copyright DPDHL
Planes, trains
and
automobiles
Credit: Lars Lehmann, DHL Freight Germany/Copyright DPDHL
Future investment
Supplied by: Jessie Khoh Mei Ling, DHL Express Malaysia/Copyright DPDHL
Banking on
success
Credit: Richard Stack, DHL Express USA/Copyright DPDHL
Ain’t no
mountain high
enough
Credit: Lander Fernandez, DHL Express Spain/Copyright DPDHL
The results
In just 60 days:
2 million page views
5.8 million hits
18,000 users
3,098 photos published
141,701 votes and r...
Kathleen Goh, DHL Global Communications
kathleen.goh@dhl.com
Cara Jenkins, Senior Account Manager, theblueballroom
cjenkin...
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Social Media in a Corporate Context Manchester 2010 - Kathleen Goh, DHL and Sheila Parry, theblueballroom

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With so little direct contact and so many channels vying for attention, how can companies reach out to dispersed employees and keep them engaged?

To celebrate its 40th anniversary, DHL launched a global employee photo competition, an inexpensive, accessible solution to engage some 500,000 employees stretched over 220 countries.

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  • Social Media in a Corporate Context Manchester 2010 - Kathleen Goh, DHL and Sheila Parry, theblueballroom

    1. 1. Every picture tells a story An employee commemoration of DHL’s 40th anniversary Kathleen Goh, DHL Global Communications Communicate Social Media in a Corporate Context Manchester, 19th October 2010
    2. 2. Local country participation Regional voting round Open commentary Customer testimonials
    3. 3. Was it Photoshopped?
    4. 4. This one was
    5. 5. Would you marry this man?
    6. 6. Three-horse town
    7. 7. And the winners were …
    8. 8. Setting the pace Credit: Stefan Hausmann, DHL Freight Germany/Copyright DPDHL
    9. 9. Smiling in the snow Credit: Alexander Bittner, DHL Leipzig Hub/Copyright DPDHL
    10. 10. Frozen in time Credit: Chris Gillet, DHL Express USA/Copyright DPDHL
    11. 11. DHL Superhero! Credit: Adam Pillidge, DHL Express Canada/Copyright DPDHL
    12. 12. Horses for courses Credit: Ignacio de Wit, DHL Global Forwarding Guatemala/Copyright DPDHL
    13. 13. Planes, trains and automobiles Credit: Lars Lehmann, DHL Freight Germany/Copyright DPDHL
    14. 14. Future investment Supplied by: Jessie Khoh Mei Ling, DHL Express Malaysia/Copyright DPDHL
    15. 15. Banking on success Credit: Richard Stack, DHL Express USA/Copyright DPDHL
    16. 16. Ain’t no mountain high enough Credit: Lander Fernandez, DHL Express Spain/Copyright DPDHL
    17. 17. The results In just 60 days: 2 million page views 5.8 million hits 18,000 users 3,098 photos published 141,701 votes and rating actions 3,488 comments 112 countries submitted photos
    18. 18. Kathleen Goh, DHL Global Communications kathleen.goh@dhl.com Cara Jenkins, Senior Account Manager, theblueballroom cjenkins@theblueballroom.com

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